TopLine Business Acumen Series Digest: September 28th, 2020 edition

This week’s most engaging stories

TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within the TopLine sales intelligence system. This digest features some of the week’s top stories.

This digest includes TopLine-exclusive components, like Instant Positioning pieces. These infographics on category trends and market conditions, available 24/7 in the TopLine app, help with prospecting and positioning you as a thought leader to clients. If you’d like to learn more about how TopLine can advance every stage of your sales process, click here to learn more now.

Yes, Work-from-Home Injuries are a Thing

According to this article, chiropractors across the country have reported an increase in cases since the start of the pandemic and working from home. More people are spending their work hours on couches, beds, and other areas without thought to ergonomics. From The New York Times, “According to an April Facebook survey from the American Chiropractic Association, 92 percent of chiropractors (out of 213 respondents) said that patients report more neck pain, back pain or other musculoskeletal issues since the stay-at-home guidance began.” Younger people, like teenagers, are also susceptible to these injuries.

How can you help your local chiropractors capture these potential patients?


Latest Resources from TopLine

TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.

Plumbers and COVID-19

Online meeting and webinar participants

Live reads, short duration units, and middays and AM drive


Ad Spend for the Auto Industry is Expected to Ramp Up in 2021 and 2022

According to Zenith, across ten major markets this year, automotive ad spend is expected to decrease by 21% this year, compared to nearly 10% for the advertising market collectively. Although, ad spend may be down for the automotive industry, it won’t be for long.

MediaPost writes “spending in the category is poised to outperform the market in both 2021 and 2022, with 11% growth in 2021 and 11% growth in 2022. Plus, the worst-hit markets will benefit from the biggest recovery next year.”

Are you ready for what’s to come next year?

Community Colleges Need to Sell Themselves

Many higher education professionals were surprised by a recent report from the National Student Clearinghouse indicating a 7.5% drop this year in community college enrollments.

According to an article that appeared on, there are four things community colleges can do to boost that figure:

  1. Offer more non-degree classes or programs that will help adult learners find jobs sooner.
  2. Find ways to reduce the time it takes for students to complete a degree, which might include educational consideration for work experience.
  3. Increase academic advising efforts to keep students on track toward meeting their goals.
  4. Clearly demonstrate the value of higher education to potential enrollments.

The last point is key for community colleges because people will not enroll if they don’t believe there is a benefit.

Are there community colleges in your area that need help designing and delivering effective messaging to promote the benefits of attending their school? Can you help them?

Holiday Shopping Season Will be Longer This Year

According to, experts predict holiday shopping will start in October this year instead of the traditional November beginning. 49% of surveyed consumers say they’ll start shopping by Halloween at the latest. They expect holiday sales to grow 1%-3% over 2019’s holiday season. Online shopping has become much more prevalent, and this year, 45% of respondents plan to shop mostly online – a 15% increase over last year.

Are your clients making use of online retailing? How can you help spread the word for early holiday deals?

Knowledge is power. Stay informed and ahead of the competition with TopLine.

Reach out today to learn how TopLine, the sales enablement system that uses AI, qualitative and quantitative research, and strong visuals to advance every stage of the sales process, can help you close more deals and increase sales team productivity by up to 20%.