TopLine Business Acumen Series Digest: October 6th, 2020 edition
This week’s most engaging stories
TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within the TopLine sales intelligence system. This digest features some of the week’s top stories.
This digest includes TopLine-exclusive components, like Instant Positioning pieces. These infographics on category trends and market conditions, available 24/7 in the TopLine app, help with prospecting and positioning you as a thought leader to clients. If you’d like to learn more about how TopLine can advance every stage of your sales process, click here to learn more now.
Auto Sales Grew During September
According to just-auto.com, auto sales in the United States grew last month, and some automakers are even running low on vehicles to sell. The pandemic caused plant shutdowns and slowed down the production of vehicles from all automakers. A few automakers have seen so much recovery that their sales were higher this September over last September despite the pandemic’s many challenges.
How can you help auto dealers focus their marketing on vehicles with high inventory? Can this marketing focus help dealers increase sales while allowing time for production to catch up on popular vehicles?
Latest Resources from TopLine
TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.
The Number of Women Working in Construction Is On The Rise
According to constructiondive.com, one of the last four years’ quickest rising job categories with women was construction. Women represent 50% of the workforce but only occupy 9% of construction jobs. The biggest area of growth was seen in construction manager positions with a 101% increase from 2015 to 2019 – from 49,400 to 99,400 female construction managers. Women working as construction laborers went up 50% (47,800 to 71,800), and women who are employed as civil engineers rose 46%, from 45,400 to 66,000.
Construction jobs were categorized as essential during the pandemic and might be more appealing in the future because of it.
How can technical or vocational schools market to women who might be interested in construction careers? How can you help colleges target women for engineering programs or other programs that traditionally cater to men?
Price is Important When is Comes to QSRs, but so is the Quality of Food
According to data from The NPD Group, consumers are less concerned about the price at quick-service restaurants and more concerned with the quality of food during the pandemic. Although Buy One, Get One deals and other various digital coupons drive consumers to purchase, the quality of food quick-service restaurants serve plays another major factor. To meet the needs of consumers, The NPD Group encourages fast-food operators to “emphasize the quality, customization, and flavor of foods.”
Are your local quick-service restaurants promoting the quality, customization, and flavor of their meals?
Surging Demand for Vitamins and Nutritional Products
According to IRI, a Chicago-based market research firm, sales of vitamins in U.S. multi-outlet stores were nearly $8.6 billion for the 52 weeks ending August 8, a 14% increase compared to the same period over the previous year. The pandemic is fueling consumer curiosity about vitamins, minerals, and supplementals.
Consumers are now looking at this industry as a way to strengthen their immunity chances vs. the virus. As vitamin and nutritional product demand continue to grow, retailers are attempting to inform consumers as to which products are best suited to fill their needs.
Vitamins and nutritional products continue to grow in popularity among consumers throughout the country. How can you help local and regional retailers capitalize on increased consumer demand for these products?