TopLine Business Acumen Series Digest: March 22nd, 2021 edition

This week’s most engaging stories

TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within the TopLine sales intelligence system. This digest features some of the week’s top stories.

This digest includes TopLine-exclusive components, like Instant Positioning pieces. These infographics on category trends and market conditions, available 24/7 in the TopLine app, help with prospecting and positioning you as a thought leader to clients. If you’d like to learn more about how TopLine can advance every stage of your sales process, click here to learn more now.

Quick-Service Restaurants Should Target Gamers

Quick-service restaurants are missing out on a huge target market by not reaching mobile gamers!

Mobile gaming reaches 8 in 10 mobile users, and a significant number of mobile gamers consume fast-food weekly, order online, and interact with brands.

Three insights into mobile gamers’ fast-food behaviors:

  • 57% eat fast-food at least once per week.
  • 65% say they order takeout from quick-service restaurants more through websites and apps, compared to a year ago.
  • Weekly fast-food consumers engage with brands online more frequently (following brands on social media or clicking on ads).

How are you helping quick-service restaurants reach mobile gamers?

Latest Resources from TopLine

TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.

Podcast Advertising Could Be a Gateway to Holiday Sales Boost

In the midst of the pandemic, many advertisers effectively marketed their brands during the holiday season via online and social media-specific strategies. Yet, various factors may have companies rethinking their advertising plans ahead of the upcoming holiday push.

For one, Facebook’s CPM rates are expected to have increased by roughly 50% for the holiday season (per a recent CNBC report). As a result, many brands are putting more energy into podcast-oriented spending.

Do you know any local businesses seeking to retool their advertising approach for the holidays? Can you help them amplify business by advertising via podcasts?

The Holiday Season is Approaching and Consumers are Ready to Decorate

According to a recent YouGov survey, the most popular time for Americans to decorate their homes for Christmas, Hanukkah, or Kwanzaa is the day after Thanksgiving! The next most popular time consumers choose to dress their homes up for the holiday season is after Thanksgiving but before December.

“Four in 10 Americans (43%) will decorate their yards or the exterior of their homes for the holidays while seven in 10 (72%) will decorate their home’s interior. One percent of the survey’s respondents aren’t sure how they’ll decorate their homes yet,” according to YouGov.

How can you help doctors get this important message about the importance of adult vaccinations to your audience?

Gender Gap Perceptions Can Sway Prospective Customers

The concept of the gender pay gap has earned increasing social awareness in the past several years. Prospective consumers’ perceptions of a company’s gap (or lack thereof) can affect where and with whom they do business.

According to a recent Harvard Business Review report, experimental subjects who learned of a vignette wherein a company had a sizeable gender gap were far more inclined to opt for a competitor’s product or service.

Do you know any local businesses that have a low gender pay gap that they are willing to publicly disclose? Can you help them reach receptive potential customers in the process?

Knowledge is power. Stay informed and ahead of the competition with TopLine.

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