TopLine Business Acumen Series Digest: May 2, 2022 edition

This week’s most engaging stories

TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within TopLine. This digest features some of the week’s top stories.

Radio’s Social Assets Can Drive Results for Your Next Campaign

Case studies, recently referenced by Insideradio, show that utilizing radio stations’ branded social content can take your brand to the next level!

Here are four reasons why:

  1. Radio stations’ social posts can boost a brand’s visibility.
  2. Social post ad responders are likely to visit radio stations’ websites and apps.
  3. Social network ad responders are avid audio fans.
  4. Social media is an important part of people’s everyday lives.

How are your local businesses using your branded social content?

Latest Resources from TopLine

TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.

Resale Programs Hit the Mainstream

Resale programs, or reCommerce, are becoming popular initiatives for companies to take right now. Merrell, Pacsun, and Target offer programs where consumers can bring back gently used items from the brand. In turn, these items will be sold back to customers for a discount. These programs appeal to consumers who are worried about finances right now and who are more sustainably minded.

What other companies are offering similar programs? How can you help them build awareness?

Consumers Want Car Buying to be Easy

According to wardsauto.com, consumers are seeking an easier way to buy cars; 1 in 3 said they want “low effort” car purchases. Auto dealerships are evaluating how they sell vehicles to see if there’s any way to simplify the process for both parties. 41% of surveyed consumers said they hate waiting around at dealerships the most of any part of the buying process. Millennial consumers are the least patient about spending a lot of time at dealerships, but Gen Z and Baby Boomers are more willing to spend time there.

How can you help dealerships bring in potential buyers? How can dealerships help streamline the buying process to save themselves and their customers time?

Smart Tech Could be the Smart Move for Homeowners Insurance

Not only is smart home tech convenient, but it can also help you save a buck when it comes to home insurance, according to NerdWallet.com. Specifically, some insurance companies can grant around 13% off based on any smart tech you may own.

Insurance companies get excited about smart home tech because it could provide immediate updates in case of emergencies at home. For example, if you have smart tech attached to a water heater, it could ping an alarm if it starts leaking. This would help you not have to put a claim in for the insurance company.

Do you know any insurance agents? Can they connect with homeowners who use smart tech?

Knowledge is power. Stay informed and ahead of the competition with TopLine.

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