TopLine Business Acumen Series Digest: March 1st, 2021 edition
This week’s most engaging stories
TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within the TopLine sales intelligence system. This digest features some of the week’s top stories.
This digest includes TopLine-exclusive components, like Instant Positioning pieces. These infographics on category trends and market conditions, available 24/7 in the TopLine app, help with prospecting and positioning you as a thought leader to clients. If you’d like to learn more about how TopLine can advance every stage of your sales process, click here to learn more now.
Radio is Ideal for Engaging Sports Bettors
According to westwoodone.com, radio listeners are much more engaged in sports betting than TV viewers which makes radio a critical part of sports betting advertising campaigns. Heavy radio listeners are 44% more likely to engage in sports betting than heavy TV viewers. Podcasting is another great way to engage sports bettors as they are two times more likely to listen to podcasts.
How can you help sports betting sites engage with your listeners?
Latest Resources from TopLine
TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.
People Who Say “Yes” to a New Home Will Need Help
Many Americans have been considering buying a home since last year. Historically low mortgage interest rates, a desire to have more private space, and the ability to work from home have been a few driving factors.
However, financial experts caution those “home-intenders” to consider three key questions before buying. They are:
- Are your finances in good shape? That is, do you have a good credit score, and do you have enough money to cover upfront costs such as a down payment, closing costs on the mortgage loan, moving expenses, etc.?
- Can you commit to living in the new home for at least four years? If not, the investment is likely not worth it.
- Will you be able to keep up with the monthly mortgage payments and other expenses including insurance and upkeep?
If the answer to these questions is yes, there are several professionals who are ready to help.
Do you know any mortgage lenders, real estate agents, insurance providers, financial planners, movers, etc. that can assist new homebuyers with this big step? Can you help any of those professionals get the word out about their services?
Females Have Been Hit the Hardest by COVID-19 Financially
According to a recent survey by CivicScience, of those who say they are worse off financially than pre-COVID, 56% are women. Moms and younger women have been hit the hardest, 64% of moms say their finances are worse than before the pandemic, and 35% of women 18-34 report worse financial conditions.
Are your local financial assistance programs and charities targeting the right consumers?
Frozen Food Sales Are Likely to Continue Upward in 2021
According to a new report by the American Frozen Institute and FMI-the Food Industry, last year frozen food sales increased by 21%. Frozen seafood, poultry, and appetizers were among the top categories that saw the largest growth. Consumers plan on continuing their COVID-19 behaviors, with 38% of frozen food shoppers planning to purchase more over the next few months.
Over seven in ten consumers look at frozen food as “frozen and fresh food.” According to AFFI President and CEO Alison Bodor, “mixing fresh and frozen in the same meal is a telltale trait of our core frozen food consumers.”
How can your local grocers leverage this new knowledge to promote their products to consumers?