TopLine Business Acumen Series Digest: March 14, 2022 edition

This week’s most engaging stories

TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within TopLine. This digest features some of the week’s top stories.

Consumers are Ready to Buy Furniture in 2022

According to civicscience.com, 63% of surveyed consumers plan to buy furniture in the next year.  Two-thirds of surveyed furniture shoppers plan to spend $500 or more in the next year. 37% of respondents have purchased furniture entirely online. With supply chain issues causing shortages across the industry, out-of-stock furniture items have become more commonplace. Data finds that younger consumers are less willing to wait for the furniture to come back in stock but more willing to buy a different item from the same retailer.

How can you help engage shoppers and increase sales for furniture retailers?  Can you help retailers focus marketing efforts on items that are in stock to help move those pieces?

Latest Resources from TopLine

TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.

Assisted Stretching Facilities are Growing in Popularity

As more consumers begin to focus on their health as a result of the pandemic, the importance of stretching is becoming increasingly important. Some consumers are turning to assisted stretching facilities to relieve pain similar to physical therapists and chiropractors. Assisted stretching among older consumers showed positive results in mobility and functional power.

How many consumers in your market consulted a physical therapist or chiropractor in the past year? Are there elder consumers in your market who may benefit from assisted stretching?

Walmart to Launch a New Virtual Try-On Tool

Online shoppers for Walmart will be able to soon use a virtual try-on tool thanks to the company’s acquisition of Zeekit. Shoppers can choose from different models and skin tones to have a better idea of how clothes will look on them. The company hopes to make the online experience feel more like in-person shopping, and consumer testing has already reported positive feedback regarding the tool.

How are other companies catering to online shoppers craving a more personal experience?

More Consumers Looking to Coupons, Discounts

Over the past year, inflation has led to a considerable uptick in price for many consumer items. As such, more individuals are looking for a “deal” before pulling the trigger on a new purchase.

As per a recent Shopkick report, 81% of surveyed respondents say they prefer to wait until there is a favorable sale or coupon option before buying something.

Do you know any local businesses that consistently offer sales, coupons, or other discount perks? Can you help them elevate business by reaching consumers on the hunt for a good deal?

Knowledge is power. Stay informed and ahead of the competition with TopLine.

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