TopLine Business Acumen Series Digest: July 27, 2020 edition
This week’s most engaging stories
TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within the TopLine sales intelligence system. This digest features some of the week’s top stories.
This digest includes TopLine-exclusive components, like Instant Positioning pieces. These infographics on category trends and market conditions, available 24/7 in the TopLine app, help with prospecting and positioning you as a thought leader to clients. If you’d like to learn more about how TopLine can advance every stage of your sales process, click here to learn more now.
Learning Centers Can Help Fill the Learning Gap
As school districts across the United States devise plans for how they will reopen in the Fall, some parents are working on ways to either provide what they believe will be a safer learning environment or provide additional instruction to augment their child’s education. This article in Axios explores this trend.
One such idea is called a “pod.” These learning pods are formed by a group of families with children of similar ages who will hire a tutor to work with their children at a common location or home.
This option will not work for everyone, though. However, many parents are worried about the efficacy of the education their children are receiving at schools today and are looking at other options. One option has been around for a long time.
Is there a learning center in your area that can tutor children in-center or online? If so, wouldn’t now be a good time for them to remind moms and dads how they can help?
Latest Resources from TopLine
TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.
Hair Wellness Taking Off
How can you contribute to this growing market?
Study Shows Growing Interest Among Automotive Shoppers
In June, fewer shoppers reported postponing their car purchases than in April.
Just 2% of consumers who planned to purchase a vehicle before the pandemic postponed their purchase indefinitely, which is a 6% decrease from April.
22% of consumers who have purchased a vehicle this year or plan to still purchase a vehicle, had not planned to buy a vehicle before COVID-19.
Around 44% of consumers who use public transportation plan to stop using their services or decrease their use, due to safety/health concerns.
As more consumers are interested in making auto purchases and public transportation might be used less in the future, could automotive dealers see more sales? How can you help them capture these opportunities?
Lenders and Agents Need to Set Themselves Apart
This would suggest plenty of opportunities for mortgage lenders and real estate agents. But how do they set themselves apart? Can you help mortgage lenders and real estate agents in your area create messaging that will get them a good share of the business?