TopLine Business Acumen Series Digest: January 19th, 2020 edition

This week’s most engaging stories

TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within the TopLine sales intelligence system. This digest features some of the week’s top stories.

This digest includes TopLine-exclusive components, like Instant Positioning pieces. These infographics on category trends and market conditions, available 24/7 in the TopLine app, help with prospecting and positioning you as a thought leader to clients. If you’d like to learn more about how TopLine can advance every stage of your sales process, click here to learn more now.

New Year, New Career Opportunities

Although many Americans are still unemployed due to COVID-19, one industry is experiencing job growth. The growing housing market has helped create thousands of new job opportunities in the construction industry, according to HBS Dealer. In December alone, the construction sector added roughly 51,000 jobs.

What philanthropic events do you have planned this year? Are your local businesses partnering with radio to stay top-of-mind among potential donors?

Latest Resources from TopLine

TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.

Some Borrowers Need More Help Finding a Lender

Although mortgage interest rates remain at historically low levels, qualifying for a new or refinanced loan might not be that easy today.
A deluge of refinancing applications in 2020, which created more business than many lenders could handle, and market risks tied to a pandemic-plagued environment means that lenders are being more choosey about who they offer loans to.

For example, the median credit rating (or FICO score) needed to secure financing is rising, making it more difficult for first-time homebuyers and people with lower credit scores to secure a loan. However, that should not deter them from shopping around.

Do you know any lenders that are ready and able to take on new business? Are they willing to work with borrowers that might carry a little more risk? Can you help bring the two together?

More Automakers Making Commercial Electric Vehicles

According to autoblog.com, General Motors is making a new division for their commercial electric vehicles called BrightDrop. The vehicle they’re developing currently, EV600, will have a range of 250 miles on a full charge which outstrips Ford’s 126 miles. Other automakers are already working on and releasing electric commercial vehicles, so the competition is getting fierce.

How can you help connect auto dealers that offer full-electric and hybrid vehicles to consumers who want to shrink their carbon footprint? Do you reach a lot of eco-conscious business owners that you could tell about electric commercial vehicles and other eco-friendly business services?

Young People are Overeating to Cope

At the start of the pandemic, we saw banana bread and loaves of sourdough in reaction to the stay-at-home orders. In a continuing trend, many have turned to overeating in order to cope with stress, including young adults. In a recent survey, nearly half of college-aged people were using food to cope with negative feelings, isolation, and boredom, which has lead to weight gain for many. Those with previous mental health issues were also found to engage in these behaviors more often.

Unexpected weight gain might lead to some to start looking for diet solutions. How can you help them find these products or services they need?

Knowledge is power. Stay informed and ahead of the competition with TopLine.

Reach out today to learn how TopLine, the sales enablement system that uses AI, qualitative and quantitative research, and strong visuals to advance every stage of the sales process, can help you close more deals and increase sales team productivity by up to 20%.

The Future of Audience and Revenue 2021: Get the white paper now.