TopLine Business Acumen Series Digest: January 12th, 2020 edition
This week’s most engaging stories
TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within the TopLine sales intelligence system. This digest features some of the week’s top stories.
This digest includes TopLine-exclusive components, like Instant Positioning pieces. These infographics on category trends and market conditions, available 24/7 in the TopLine app, help with prospecting and positioning you as a thought leader to clients. If you’d like to learn more about how TopLine can advance every stage of your sales process, click here to learn more now.
Sponsorship Opportunities Arise as Charitable Giving Shows Increased Interest in 2021
According to a recent report from CivicScience, Americans are planning to help others and give back this year as part of their New Year’s resolution. Charitable giving is a top category to see an increase in interest in 2021. But, who are the consumers planning to help others this year? Women, older adults, and low-income adults are more likely than other demographics to give back.
What philanthropic events do you have planned this year? Are your local businesses partnering with radio to stay top-of-mind among potential donors?
Latest Resources from TopLine
TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.
Automakers May have Further Inventory Shortages
According to engadget.com, semiconductor shortages are causing a shortage of computer chips used in the production of new vehicles. Ford, Nissan, and Volkswagen announced production cutbacks for their vehicles because of this shortage, but other automakers will likely have to slow production as well. With inventory levels already low because of pandemic shutdowns, auto dealerships may struggle to have enough vehicles to meet customer demand.
How can you help local auto dealerships focus their marketing campaigns on vehicles with higher inventory levels? Could a pre-owned vehicle focus help dealerships weather production cuts and vehicle shortages?
Pharmacy Deserts are Affecting Urban Areas
Pharmacy deserts are becoming an alarming problem in urban areas. Less profitable pharmacies have been forced to close amid the pandemic, leaving those in poorer areas without a local option for their medication. Concurrently, stores that accept Medicaid have drastically been reduced. Those who live in these areas are less likely to try online options or will let their prescriptions lapse if they can’t get to a pharmacy locally.
How can you help this growing problem? Would they be interested in learning the benefits of online pharmacies?
Leading Plant-Based Protein Companies Lowering Prices as Demand Remains High
Plant-based meats have been growing in popularity among consumers during the past few years. The main challenge facing this new market segment is the high costs associated with their products. Market leaders such as Impossible Foods have found creative ways to lower their prices by approximately 15% in the U.S in 2021. These recent price cuts mark the lowest ever price point for their burgers, at $6.80 per pound, still well above the $1.86 per pound of ground beef.
The main question facing marketers of plant-based alternative food products has been whether they can achieve economies of scale for long-term survival. Their goal is to eventually undercut the price of animal products in grocery stores and restaurants. Despite their short-term struggles to achieve this, it is evident that there is a growing consumer demand for plant-based proteins that deliver both taste and nutrition which presents an opportunity for these market leaders.
How can you help plant-based food companies inform consumers of their healthy alternatives and recently lowered prices?