TopLine Business Acumen Series Digest: February 16th, 2021 edition

This week’s most engaging stories

TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within the TopLine sales intelligence system. This digest features some of the week’s top stories.

This digest includes TopLine-exclusive components, like Instant Positioning pieces. These infographics on category trends and market conditions, available 24/7 in the TopLine app, help with prospecting and positioning you as a thought leader to clients. If you’d like to learn more about how TopLine can advance every stage of your sales process, click here to learn more now.

Radio Drives Traffic for Auto Insurers

According to Inside Radio, AnalyticOwl data shows that radio ads bump website traffic for auto insurance companies by 15%. The data also showed Sunday was the top day for new web visits, and middays and evenings were the top dayparts for web traffic. Auto insurance offices saw an average of 16 new visitors to their offices during days with radio ads airing, and six out of every ten people in their office said they’d come in because of a radio ad.

Are your auto insurance clients utilizing Sundays, middays, or evenings to run their ads? What auto insurance offices in your area could use a boost in foot or web traffic?

Latest Resources from TopLine

TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.

Drinkers are Getting in the Spirit

People have been spending their months inside making more cocktails at home. Liquor sales, and particularly those of whiskey, have surged in response to the pandemic as old-school cocktails have become popular again. This recent piece notes, “According to a recent Associated Press story, combined U.S. sales for bourbon, Tennessee whiskey and rye whiskey rose 8.2%, or $327 million, to $4.3 billion in 2020, the Distilled Spirits Council of the United States said. Domestic volumes rose 7% to 28.4 million cases, with strong demand spanning various price ranges.” Local stores are also experiencing higher sales.

How are your local liquor stores marketing their whiskey products right now? Are they making the connection with the home cocktail trend?

Sonos Sees Record Growth as Homeowners Buy Speakers

Throughout the pandemic, homeowners have been buying smart audio products. This is evidenced by Sonos posting revenue that exceeded expectations and saw record growth in both new customers and existing customers adding to their systems. According to MarketWatch, “The maker of smart speakers generated revenue of $645.6 million in its fiscal first quarter, up from $562.1 a year earlier and ahead of the $590 million that analysts surveyed by FactSet had been projecting.”

How can you help your clients who sell smart audio products educate potential customers about their quality and ease of use? How can you connect them with those looking to upgrade their home audio systems?

Personal Shopping is Bolstering Luxury Retailers

Consumers are willing to use personal shopping services more than ever. Shoppers are not only utilizing services to pick up groceries, but they are also making appointments for engagement rings and new clothing. Saks’s personal shopping service had doubled in the last decade. According to Bloomberg, “These customers prefer it because of that personal advice and direction, not to mention the sheer convenience of getting someone else to arrange your shopping for you, rather than searching for the things you like on your own.” These shoppers are likely to buy and spend more, too.

How are your local retailers advertising their personal shopping services? Are there any that might want to capitalize on this trend and add personal shopping services?

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