TopLine Business Acumen Series Digest: August 10th, 2020 edition

This week’s most engaging stories

TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within the TopLine sales intelligence system. This digest features some of the week’s top stories.

This digest includes TopLine-exclusive components, like Instant Positioning pieces. These infographics on category trends and market conditions, available 24/7 in the TopLine app, help with prospecting and positioning you as a thought leader to clients. If you’d like to learn more about how TopLine can advance every stage of your sales process, click here to learn more now.

With More Electric Vehicles on the Way, the U.S. Needs More Charging Stations

According to autoblog.com, the United States is home to 26,000 electric car charging stations; that’s enough plugs for 84,000 vehicles. Experts say, however, that with more automakers planning to roll out more and more electric vehicles, thousands more charging stations are needed. According to automaker projections, 40 new electric vehicles will be released in the next three years, so automakers and charging companies are working together to build more charging stations.

How can automakers make it easier to find electric charging stations? Is there an opportunity for more traditional gas stations and convenience stores to install charging stations to meet demand and grow their business? Here’s a look into convenience store shoppers.

Latest Resources from TopLine

TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.

Radio’s Ability to Connect With Listeners During Coronavirus

New Vehicle Buyers

The Power of Personality Endorsements

Deals on Closing Costs Could Open More Refi Opportunities

Last week, the average fixed-rate on a 30-year mortgage fell to an astonishing 2.88%. Not surprisingly, falling interest rates have led many mortgage-holders to investigate refinancing their loan.

However, financial experts like Jeff Ostrowski, a reporter for Bankrate, cautioned borrowers that closing costs could make refinancing less attractive.

Closing costs (e.g. home appraisal costs, title insurance, origination fees, etc.) could add thousands of dollars to the loan. Not all closing costs are the same, though, which is one of the reasons that people like Mr. Ostrowski say homeowners need to shop around.

Are you aware of any lenders offering great deals on closing costs? Or maybe even no closing costs at all? If so, they need to promote that feature to potential lenders. It could be a dealmaker!

Fencing Has the Potential to Grow in the Age of COVID

In today’s unusual world, people are looking for new ways to stay active. Luckily, the sport of fencing has built-in social distancing, making it a great sport to take up during this time. In addition to the distance, fencing only involves two people, making it ideal compared to more team-oriented sports. The activity allows children and adults alike to get more active and challenge the mind.

Do you have local fencing studios that could benefit from getting their message out there?

Back-To-School Budgets are Changing This Year

According to mediapost.com, moms generally spend about $100 for each of their children on school supplies, but 56% say they will spend less than last year. Due to safety concerns for the coming year, some of the back-to-school budgets will be allocated for health and safety supplies.

  • 86% will buy hand sanitizer for their child to bring to class
  • 53% will send them with sanitizing wipes
  • 21% will supply them with a bottle of cleaner

How can retailers help parents find these elusive products for their children? How can you help spread the word for one-stop stores that carry traditional back-to-school items as well as items now necessary because of the pandemic?

Knowledge is power. Stay informed and ahead of the competition with TopLine.

Reach out today to learn how TopLine, the sales enablement system that uses AI, qualitative and quantitative research, and strong visuals to advance every stage of the sales process, can help you close more deals and increase sales team productivity by up to 20%.