TopLine Business Acumen Series Digest: April 4, 2022 edition

This week’s most engaging stories

TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within TopLine. This digest features some of the week’s top stories.

Radio Can Build Credibility of Social Ads

Adding radio to digital campaigns builds trust among consumers and drives smart purchases!

Here are three reasons why:

  1. According to a recent CivicScience study, 38% of social media users say they’ve made a bad purchase from a digital ad. Consumers site Instagram, TikTok, and Facebook as the platforms with the most falsely advertised purchases.
  2. Radio ranks nearly 2.5x more trustworthy than social platforms and can build credibility among your social ads.
  3. 65% of heavy social media users find radio to be trustworthy.

Can you help local businesses gain more trust among consumers on social platforms?

Latest Resources from TopLine

TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.

Caregivers Need to Care for Their Retirement Too

Caregivers help provide for the best for aging parents during their retirement years. However, it’s important that caregivers do not forget about their own retirement plans.

Cynthia Haddad, a certified financial planner herself, is a member of the “sandwich generation,” taking care of her children and parents at the same time. Haddad recommends that caregivers find a good financial planner because, “A caregiver can’t really pay attention to their own financial needs, as well as take care of all the financial needs of the person that they are caring for.”

Do you know any financial planners who can help caregivers properly plan for retirement? Can you bring planners and caregivers together?

Beer and Seafood Pairings

Seafood and beer may not seem like a complementary pair, but it can be with the right kind of craft beer. Pale ales can be good with shrimp cocktails, grilled oysters, and even lobster. This is because of the mild flavor of a pale ale that will not overpower the food. Belgian Style and wheat beers are another good pair for seafood. Those with lemon or citrus flavor profiles are best to pair with seafood. Stouts can pair well with creamier seafood dishes such as Lobster Thermidor and New England chowders.

Do you reach craft brewers that craft beers that pair well with seafood? Can you connect them with seafood restaurant operators of seafood-loving consumers?

Many Americans Often Out of Cash Between Paychecks

With inflation on the rise, many people are struggling financially. Salary Finance found that around 3 in 4 Americans feel that inflation has made a difference for them in the past year. Also, among employed people, around 20% say they often run short on cash from paycheck to paycheck. This percentage has increased from the past year, which was only 15%.

Also, around 33% say that they haven’t been able to accumulate any savings. For cash-strapped Americans, possibly shopping at discount grocery stores, dollar stores, or trying to get gas rewards can help.

Do you know any discount stores? Can they reach cash-strapped Americans?

Knowledge is power. Stay informed and ahead of the competition with TopLine.

Reach out today to learn how TopLine, the sales enablement system that uses AI, qualitative and quantitative research, and strong visuals to advance every stage of the sales process, can help you close more deals and increase sales team productivity by up to 20%.