TopLine Business Acumen Early Advance June 20, 2022 edition

This week’s most engaging stories

TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within TopLine. This early advance features some of the coming week’s top stories.

Construction Job Openings Hit Record High

The construction industry continues to seek employees to fill a massive number of job openings. The most recent Bureau of Labor Statistics data:

April 2022: The number of open construction jobs soared to a record-high 449,000 unfilled positions — compared to 329,000 unfilled positions in April of 2021.

May 2022: Employment in construction increased by just 36,000, which includes a gain of 17,000 in specialty contractor hiring.

How can you help the construction industry fill thousands of open positions?

Latest Resources from TopLine

TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.

Getting Better Sleep in High Heat

As temperatures begin to peak this summer, getting a good night’s sleep can be challenging. Upgrading to a cooling mattress can help.

Cooling mattresses contain materials that help regulate body temperature and promote proper airflow. Many offer support for pain relief and some even have built-in smart features.

Can you help mattress suppliers reach consumers in regions dealing with high heat?

Back-To-School Sales to Earn High Grades This Year

While it is still early summer, brands should already think about back-to-school shopping. The data suggests that sales could prove favorable this year.

As per a recent Mastercard Spending report, back-to-school sales are projected to be up 18% relative to pre-pandemic sales in 2019.

Do you know any local businesses that specialize in school-oriented items? Can you help them capitalize on bullish projections and deliver high profits this season? 

Texting Often Preferred Notification Medium

It is important for brands to take stock of how digital notifications are received by their customers. New data suggests that consumers often prefer marketing messages via texting.

MediaPost.com reports that according to a recent study by EZTexting, consumers stated that they preferred texting notifications as applied to appointment reminders, payment reminders, and delivery confirmations.

Do you know any local businesses that employ digital notifications? Can you help them satisfy consumer preferences and utilize text notifications?

Knowledge is power. Stay informed and ahead of the competition with TopLine.

Reach out today to learn how TopLine, the sales enablement system that uses AI, qualitative and quantitative research, and strong visuals to advance every stage of the sales process, can help you close more deals and increase sales team productivity by up to 20%.