This week’s most engaging stories
TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within TopLine. This early advance features some of the coming week’s top stories.
1. Surge of Digital Payments
– The trust people have placed in traditional forms of payment is increasingly being placed in digital money: credit cards, smartphones, apps, online banking, money transfer platforms, and cryptocurrency platforms.
2. The Rise of Money Transfer Apps
– The surge in digital payment comes with the rise of mobile payment apps, like Zelle, CashApp, and Venmo.
3. More Personalized and Intelligent Services
– The digitization of money creates data streams that can offer customers helpful insights about their spending
How can financial institutions speak to mobile and financially savvy consumers about their digital services?
TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.
The demand for silver jewelry has hit a high record. The global demand for silver jewelry increased by almost 30% from last year around this time. Industry experts believe that consumers are demanding silver because of the economic factor. Silver is much cheaper than gold and some even prefer the color of silver over the color of gold. The younger generation is going to be one of the bigger targets that are attracted to silver jewelry.
Do you reach jewelry retailers? Can you help them stay on trend?
Time is running out to make changes affecting your filing for the 2022 tax year. A recent article on CNBC.com provided a few thoughts on how to reduce what you owe or increase your return.
For example, if you expect a year-end bonus but also anticipate lower earnings next year, you might want to defer payment of the bonus until 2023. If you can prepay future medical expenses this year, you might be able to take advantage of such a deduction for 2022. A tax advisor can help.
Do you know any advisors who can help taxpayers implement strategies now to prepare them for tax time better? Can you help those advisors promote their services?
This upcoming holiday season will see more gatherings than the previous two years. More holiday gatherings will result in more demand for adult beverages. Alcohol retailers should consider a few retail behaviors in mind this year when marketing themselves. Many consumers will be trying to save money on their holiday shopping lists this year. This can result in more private brands being chosen over name-brand alcohol. Consumers are also excited to get their hands on seasonal beverages like eggnog drinks and Christmas ales.
Do you know of alcohol retailers? Can you help them market their holiday offerings?
Reach out today to learn how TopLine, the sales enablement system that uses AI, qualitative and quantitative research, and strong visuals to advance every stage of the sales process, can help you close more deals and increase sales team productivity by up to 20%.
