TopLine Business Acumen Early Advance August 21, 2022 edition
This week’s most engaging stories
TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within TopLine. This early advance features some of the coming week’s top stories.
Consumers are Ready to Buy Vehicles Online
According to civicscience.com, nearly one-third of surveyed consumers said they’ve used or plan to use an online car dealer in the future. 37% of surveyed consumers who are likely to buy/lease a new car in the next 90 days plan to use an online dealership. 62% of respondents who plan to use an online car dealer are likely to buy a pre-owned vehicle for their next purchase. Online dealers would do well to target younger consumers with mid-to-lower incomes as they are more likely to plan to use an online dealership.
How can traditional dealerships compete with online-only dealers? How can you help online dealerships reach their target consumers? How can you help increase vehicle sales?
Latest Resources from TopLine
TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.
Suggestions From Employers May Help Other Businesses
Employers recently surveyed by the Transamerica Institute offered a few suggestions for people who want to stay longer in jobs that they love. Of course, one recommendation was to perform well. But other suggestions included staying healthy and keeping their skills up to date through professional development.
The last two suggestions may present opportunities for businesses like health clubs and adult education providers.
Are there any such businesses in your area? Can you help them use this information to bolster their bottom line?
Renovating During a Recession Does Not Have to be Expensive
Home upgrades can have a big appeal, and they don’t have to be expensive, according to U.S. News.
Here are a few ways sellers can improve their homes that won’t break the bank:
- Repaint walls white
- Remove any dated mirrors
- Paint dark kitchen cabinets a lighter color
- Refinish floors
- Update kitchen cabinet pulls and door knobs
- Replace bathroom fixtures
- Update lighting
- Regrout bathroom and update old vanities
Are your local home improvement stores letting consumers know the value of small home upgrades?
Future TV Trends
Linear TV will soon be surpassed by non-linear TV. However, Scripps is launching a campaign to tout the benefits of over-the-air antennas and linear TV, and current streaming trends support the goal. 60% of households watch free ad-supported streaming TV channels, which may grow as entertainment budgets become smaller. Over half of TV streamers say they want to save money more than avoid ads.
Are you keeping your clients up to date on the latest streaming trends?