TopLine Business Acumen August 31, 2023 edition

This week’s most engaging stories

Eating,And,People,Concept,-,Happy,African,American,Couple,With

TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within TopLine. This early advance features some of the coming week’s top stories.

Consumers Love Getting Takeout!

1. Consumers get takeout or delivery more often than dining in.

Surveyed Americans get takeout or delivery from a restaurant an average of 4.5 times a month, according to Convenience Store News, while they only dine-in an average of three times a month.

2. Americans enjoy the convenience of dining out.

75% of surveyed Americans say they dine out because they don’t want to cook, and over half say they enjoy the ease of eating out.

3. Consumers prefer to enjoy their food at home.

57% of respondents said they like takeout over dining in; wearing comfy clothes and watching TV while they eat are the top reasons for this preference.

4. Consumers will be patient when ordering takeout.

Over half of surveyed Americans say they’d be willing to wait 30 minutes or more for takeout or delivery orders.

Marketing opportunities: Quick-service restaurants, fast casual restaurants, full-service restaurants, upscale restaurants, restaurant mobile/online ordering, and restaurant delivery apps.

Source article: Convenience Store News

TopLine users: Click to access the full infographic

Latest Resources from TopLine

TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.

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Consumers are Still Seeking Luxury Home-Based Experiences, Even After the Pandemic

According to a recent study conducted by PYMNTS in collaboration with LendingClub, 63% of consumers spent $100 or more on non-essential items and services in the last three months.
Platterful, a notable player in the direct-to-consumer (D2C) sector, exemplifies the enduring appeal of luxury offerings. Despite prevailing macroeconomic challenges, the charcuterie kit subscription brand’s customers remain loyal and engaged – a phenomenon attributed to behaviors cultivated during the pandemic’s initial phases.
Interestingly, even after the pandemic, consumers are still seeking and valuing meaningful experiences at home. Hence products and services such as Platterful’s luxury boxes remain popular.
A collaborative study by PYMNTS and sticky.io underscores that the top 30% of subscribers generate a substantial 79% of revenue for retail subscription merchants. Industry insights emphasize the importance of fostering strong connections with these loyal subscribers. For example, Platterful’s loyalty initiative rewards customers with gift cards or event tickets based on their experiences and interactions with the brand.

Marketing opportunities: Luxury food retailers, non-essential subscription brands, specialty gift shops, home entertainment equipment retailers, and home decor stores.

Source article: PYMNTS

Real,Estate:,For,Sale,Sign,With,Agent,And,Home,Buyer

Prospective Homebuyers Remain Confident Despite The Competitive Real Estate Market

54% of customers in a recent survey claim that they plan to speed up their home purchases this year.
This is despite 2 in 5 of them believing that we’re currently in a seller’s market.
56% of Millennials – as well as 56% of Gen Zers – plan to purchase homes in the next two years, as they believe homeownership can help them to build long-term wealth.
Just as well, 67% of homebuyers who are on the sidelines have claimed that they are still monitoring the market.

Marketing opportunities: Real estate firms, mortgage lenders.

Source article: Bank of America

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How Brand Discovery Is Evolving

With the rise of social media, e-commerce, and artificial intelligence, customers have begun shifting their search behaviors from Google.
Brands need to begin optimizing search functions for platforms like TikTok, YouTube, and Instagram – all of which are huge social platforms where customers go to search for businesses.
With product searches also being predominant on e-commerce platforms, tailoring content and optimizing descriptions could help brands reach more people.
Omnichannel experiences remain important, and brands need to also find ways to be more human in their content optimizations.

Marketing opportunities: Business owners, e-commerce sellers, product marketers.

Source article: Media Post

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Futuri is the leading provider of cloud-based audience engagement software for the enterprise. Brands rely on Futuri to make their content more relevant, accessible, engaging, and results-driven. Founded in 2009, Futuri holds 12 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s Fastest-Growing Private Companies for seven consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams.

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