Time-shifted Audio Study

New Study Shows Radio Can Significantly Benefit from Time-Shifting Content

The study concluded that there is a profound appetite for time-shifted radio content among radio listeners – notably, highly monetizable and younger audiences – and that opportunities are currently untapped as awareness of the availability of time-shifted radio content among listeners remains low. A new study conducted by Futuri Media and Nielsen, “The Profound Need for Time-Shifted Radio Content…
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