Tag: time-shifted audio

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How Radio Can Cash in One Booming Digital Ad Spending

How Radio Can Cash in On Booming Digital Ad Spending

With brands spending at record rates on mobile, digital audio, and digital video, radio stations can showcase their best products and add new offerings to grow revenue. Here’s some good news for radio broadcasters: The digital ad market is surging and now is the time for local stations to cash in. Local radio companies have…
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Broadcast Dialogue

Futuri Media Discusses Digital Strategy for Broadcasters with Broadcast Dialogue

Our very own Jim Tarantine and Zena Burns spoke with Broadcast Dialogues‘s Connie Thiessen about Futuri’s recent studies on podcasting and time-shifted radio content, and how broadcasters can take advantage of the growing digital audio space. They use their discussion on this podcast to discuss in-depth and answer the question, “What if radio was created…
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Six Reasons Your Station Needs A Better Audio Strategy Now

Six Reasons Your Station Needs A Better Audio Strategy Now

  Audio is the “it” media of the moment and radio stations are primed to be the go-to source for all audio – from on-air to on-demand to podcasts. AM/FM stations are experts in high-quality, local audio and feature charismatic hosts who connect with listeners and feel like trusted friends. These ingredients make for great…
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Time-shifted Audio Study

New Study Shows Radio Can Significantly Benefit from Time-Shifting Content

The study concluded that there is a profound appetite for time-shifted radio content among radio listeners – notably, highly monetizable and younger audiences – and that opportunities are currently untapped as awareness of the availability of time-shifted radio content among listeners remains low. A new study conducted by Futuri Media and Nielsen, “The Profound Need for Time-Shifted Radio Content…
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