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Local TV Makes a Big Move Into Podcasting (and It’s About Time)

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As one of the largest local TV station groups makes a major podcast move, it’s time for every local TV station to realize the power and value of local news podcasts.

By Tim Wolff, VP, TV and Digital Publishing Innovation, Futuri

With news this week that Sinclair, one of America’s largest local broadcast companies, has hired a VP of Audio Programming, it’s clear that local TV leaders are starting to understand the growing power of audio.

There have been efforts before; Tegna has made inroads with original podcasts in sports and true crime, Graham has used local expertise to launch niche podcasts, and Scripps even owned podcast platform Stitcher for several years. At the local station level, individual stations have had start-and-stop efforts ever since the iPod launched (including a podcast I created at a local station in 2005).

Many local TV podcasts have failed over the years for three reasons: lack of staffing time, lack of revenue, and lack of audience. All three are changing now, and the opportunities have never been more significant for local television stations to grow audience and revenue with podcasts.

The biggest shift happened during the pandemic. When people started working from home, they started listening to podcasts. And when they returned to commuting for work, they took the podcasts with them.

The audience is there now, but for all the options that exist in the podcast world, listeners have few options for daily local news.  At the same time, as evidenced in the Futuri/SmithGeiger Future of Audience and Revenue study, we know that local news is what consumers want most. With local television stations having earned extremely high levels of trust with their audience, and with the ability to do several hours of live news each day, local TV stations have an excellent opportunity to expand their audience and drive stronger connections with viewers and listeners by launching their own daily news podcasts.

Finally, there’s a solution to help local TV stations capture these opportunities with no drain on their staff, and automatic revenue opportunities built in. Recently, Futuri launched POST for TV. Futuri has been well-known in the audio world since 2009, and POST for TV is aimed directly at helping TV stations take advantage of audio opportunities and reach podcast listeners. POST’s custom setup allows TV stations to take live newscasts from TV and instantly turn them into podcasts distributed to every major podcast platform–with no additional staff time. 

POST for TV also comes with easy ways to generate revenue. Stations can run ads and sponsorships they sell on their own, use the Futuri Ad Network to run ads in the podcast and share in the revenue, or go with a combination of both. That means that if their sales teams take a while to get their podcast sales efforts firing on all cylinders, there’s still revenue coming in from the Futuri Ad Network.

In other words, it is now possible for TV stations to create local news podcasts with no extra staff, distribution to every major podcast platform, and built-in revenue generation.

More podcast ways to expand your brand

Making your local newscast available as a podcast is a great way for TV and other local newsrooms to expand their brand’s reach — right to the audiences they want.

Stitcher reports that adults 18-34 are the group most likely to listen to podcasts. Podcasthost.org shows that 41% of US podcast listeners have a household income over $75k, which is 10% higher than the US average. Civic Science data shows that 22% of  podcast listeners made a purchase after hearing an ad on a podcast. Sound like an audience you want your brand to reach?

More incentive for local news brands: podcast listeners are 10% more likely to follow the news closely (AudienceScan data) but might not be traditional consumers of your media products. Reaching them in a podcast may bring them to your television newscast.

Opportunities with original podcasts

Beyond podcasting daily local newscasts, there are two areas where the expertise and relationships local TV stations have translate well into podcasts.

First, as we’ve seen with Tegna, sports are a big winner for any market with pro or big-time college teams. Any sales leader in those markets can tell you that advertisers are often looking for ways to sponsor coverage of those teams, and sports fans will readily listen to podcasts about their teams. 

Second, local media often overlook the key interest areas that would expand beyond geography. Say your market is home to a major Navy base, and you have well-informed reporters on the base, which is one of your biggest employers. Use their expertise to launch a Navy-focused podcast, and suddenly you have the potential of a worldwide audience. Or maybe you have medical experts or auto manufacturing or insurance companies as vast parts of your market. Starting podcasts around those areas can tap into the national or global interest and build a large audience that resonates with advertisers, all while growing audience interest in your station.

The time to embrace podcasting is now

For media brands, audience and revenue growth opportunities don’t come along every day. The explosive growth of audio consumption over the past several years represents a major opportunity for TV brands, and those who don’t work to capture those opportunities will be left behind. Getting in the game by effortlessly podcasting your local newscast gets your audience accustomed to audio from your brand; following that up with original podcasts that play on your brand’s expertise is a powerful one-two punch. 

While it’s still relatively early for TV and podcasting, things are moving quickly, as evidenced by Sinclair’s new hire. Grab onto the opportunity to have first-mover advantage in your market — and by all means, don’t be last.

How do you get started? Click here to contact the podcast experts at Futuri.

 

Tim Wolff is Vice President of TV and Digital Publishing Innovation at Futuri. He has 20+ years of experience as a digital and broadcasting leader who’s led top-performing teams across the country at companies including Gannet, Belo, and Cox Media Group Ohio, which includes three daily newspapers, three radio stations, WHIO-TV, and more. Wolff, who holds a Master’s in Journalism from the University of Missouri, also makes a mean green chile stew.

 

 

 

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Futuri Launches POST for TV, Bringing Unparalleled Podcasting Power to Television Broadcasters

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New launch helps TV news capitalize on the podcasting boom with the Futuri team’s decades of audio experience, plus increases content ROI by publishing blocks or full newscasts to on-demand platforms immediately.

Cleveland, Ohio, June 23, 2022 — Futuri, the leading provider of AI-driven audience engagement and sales intelligence solutions for broadcasters, today announced the launch of a version of its groundbreaking POST podcasting system specifically designed for the needs of television broadcasters. The new version of  POST, which has been relied on by the country’s top radio broadcasters for years to grow their podcasting and on-demand audience and revenue, empowers television broadcasters with industry-specific tools to expand their newscasts’ audio reach in a turnkey fashion.

The POST for TV system enables broadcasters to create, publish, analyze, and monetize both broadcast on-demand and original podcast series from the same platform. The broadcast-specific features work like this:

• AUDIO: POST ingests and automatically edits newscast audio for optimum fidelity.
• COMMERCIALS: Commercials are replaced with programmatic ad markers.
• COMPELLING VISUALS: Pre-set brand images, titles, and descriptions are paired with individual episodes.
• AUTOMATIC PUBLISHING: POST then publishes blocks or full newscasts to audio platforms immediately, or at times pre-set by the user, to multiple on-demand platforms immediately.

Stations using POST also can opt-in to the Futuri Ad Network, which expands revenue opportunities by offering a variety of turnkey monetization options. POST’s technology is patented; Futuri recently added POST patents in Australia and Spain to its extensive IP portfolio, including patents in the US, Canada, and other countries.

“Today’s audiences don’t think of media brands only in terms of ‘TV’ or ‘radio’. Quality content, be it video or audio, is what gets consumers engaged,” said Futuri CEO Daniel Anstandig. “The way we’ve customized the POST podcasting system for the unique needs of television broadcasters will help them quickly capture the audience and revenue growth opportunities that the explosive growth of audio has created.”

For more information on the new television version of POST, click here.

Image announcing major update to Futuri's POST podcasting system, published US patent, and new Nielsen study

Futuri Podcasting System POST Launches Major Update and Announces Published US Patent, as New Nielsen Data Shows Unique Impact of POST Technology on Time Spent with Audio

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Futuri Podcasting System POST Launches Major Update and Announces Published US Patent, as New Nielsen Data Shows Unique Impact of POST Technology on Time Spent with Audio

Cleveland, Ohio, November 9, 2021 — Futuri, the leading provider of AI-driven audience engagement and sales intelligence solutions for broadcasters, today announced a major update to its patented and patent-pending POST podcasting system. POST is relied on by thousands of top-performing audio creators to quickly and efficiently capture, edit, package, and distribute PPM-encoded broadcast content, as well as original podcasts, on multiple audio and video platforms. 

The POST update includes:

  • A new in-app audio editor. This powerful, yet simple-to-use, editor is designed to save production time, speed up distribution of timely content, and enable audio brands to quickly make simple edits to their on-demand broadcast content to keep people listening longer.
  • Customizable widgets: A new suite of customizable widgets makes it easy to apply station brand standards to their embedded audio. 
  • Improved ad insertion capabilities: POST’s ad marker and mid-roll capabilities have gotten an upgrade, making it easier for stations to monetize their on-demand broadcast and original podcast audio.
  • Much more, including streamlined publishing to third-party destinations; enhanced chapter markers and analytics; and new features that make it easier to switch to POST from another podcast provider (paired with Futuri’s white-glove US-based support).

The update comes as Futuri today released a new white paper, Growing Audience with On-Demand Broadcast Audio. It includes new data from a nationwide study on On-Demand Broadcast Audio (ODBA), also known as time-shifted audio, across all PPM markets, conducted by Nielsen, which reviewed millions of occasions of minute-level data. The white paper examines the current state of On-Demand Broadcast Audio and reveals POST’s unique ability to maximize ROI on broadcast content by quickly, efficiently editing and parsing content, packaging with metadata, and publishing this audio. Key findings include:

  • Challenging the perception that podcasts and on-demand content are only consumed “on the go,” Nielsen found that 63% of all ODBA listening is at-home (37% OOH). Three of the top five formats are music formats, with CHR and AC over-indexing on the at-home number — 77% and 79%, respectively.
  • Stations using POST are over 5x more likely than non-POST stations to have on-demand PPM broadcast audio minutes captured by Nielsen, showcasing the unique results delivered by POST’s patented system. 
  • Average minutes per on-demand broadcast audio listening session for stations using POST is nearly 30% higher than stations not using POST.
  • Demographics: The breakdown of on-demand broadcast audio published through POST is 50.2% Female vs. 49.8% Male, compared to 39% Female / 61% Male for content published by non-POST stations. 

The U.S. Patent and Trademark Office (USPTO) has recently issued a U.S. Patent for POST. The patent adds to Futuri’s diverse portfolio of technology patents, protecting a broad range of methods released to POST, which automatically captures, parses, and publishes on-demand audio and video content to a multitude of social channels and audio, video, and podcast platforms. More specifically, this patent is one of several U.S. and foreign patents and pending patent applications added to our other Intellectual Property which is held by Futuri and that grants Futuri and its licensees, exclusive rights to this unique audio technology. Futuri’s CEO, Daniel Anstandig, and Director, Research & Development, Craig Bowman, are named as inventors on the patent.

“Futuri has invested a significant amount in R&D related to podcasting, on-demand audio, and broadcast automation workflows and integration,” said Futuri CEO Daniel Anstandig. “The issuance of this patent, combined with research from Nielsen that validates the unique results of POST, represents a milestone for Futuri and our many innovative broadcast partners, who have used this and our other technologies to drive ratings and revenue since Futuri’s launch in 2009. We’re dedicated to creating easy-to-use, high ROI platforms that deliver innovative and proprietary high value for our partners, and we are proud to extend our proprietary position to them.” 

The Growing Audience with On-Demand Broadcast Audio white paper is available for download at FuturiMedia.com/Podcast21, where people can also register for one of two review webinars, hosted by Futuri’s Jim Tarantine and Zena Burns, on Thursday, November 11. 

 

About Futuri 

Futuri is the leading provider of cloud-based audience engagement and sales intelligence software for the enterprise. Brands rely on Futuri solutions to make their content more relevant, accessible, engaging, and results-driven. Founded in 2009,  Futuri holds 12 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s fastest-growing private companies for eight consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams. 

Daniel Anstandig session at Morning Show Boot Camp

Morning Show Boot Camp 2021: Daniel Anstandig’s Innovation Session

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Futuri always looks forward to the Morning Show Boot Camp conference in Chicago, where some of the best morning show talent in the business comes together to talk about their craft, their audience, and what the future holds. This year, Futuri CEO Daniel Anstandig once again led an innovation-focused session, titled The Crucial Role of Innovation in an Ever-Changing Business. 

For those who attended the session and would like to go deeper on the topics Daniel discussed, we’ve included a number of resources below. Let’s keep this conversation going! We’re always honored to talk with this fantastic group.

We hope you can checkout out our podcasting system, POST, and our show prep and social content services, TopicPulse and Prep+. These are innovative solutions that, as Daniel discussed in his session, will keep your company at the forefront of morning shows around the world.

Until next year!

Recommended Readings:

Deeper on Innovation:

Netflix Timeline:

 


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Daniel Anstandig to Moderate Podcast Content Strategy Session at Podcast Movement 2021

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The Futuri Team is celebrating a return to conferences this week in Nashville, Tennessee for Podcast Movement 2021. On Friday, Daniel Anstandig, CEO of Futuri Media, will be moderating a panel about content marketing as part of the conference’s Brand and Content Marketing Track.

The Podcast Movement panel is called “What Content Marketers Can Learn From Jack Daniel’s Branded Podcast” and will feature Anstandig leading a discussion with two members of the Jack Daniel’s team: Svend Jansen, Global Public Relations Director, and Jeff Cole, the Director of Integrated Marketing Communications.

The panel will focus on the power of the branded podcast. Jack Daniel’s is a prime example of a success story of this content strategy thriving for a company. After releasing Around the Barrel with Jack Daniel’s in 2018, the team has managed to tell over 150 years of the company’s stories in an organic way that is connecting to customers around the world.

Now, Anstandig will dig into the Jack Daniel’s team’s content strategy and help other companies learn from the proven success. The topics in this panel will include:

  • What drives engagement… and what doesn’t (you may be surprised).
  • How podcasts can be used as a tool for internal partners.
  • Measuring the ROI of podcasting.
  • Expanding the reach of a podcast and finding new listeners.
  • Lessons learned in the successes and failures experienced along the way.

Since Podcast Movement is the largest podcasting conference in the world, this panel promises to provide valuable information to a great number of both professional and amateur podcasters, along with media members.

As far as moderators go, Anstandig is an expert in the field as a podcaster and innovator. Futuri’s POST podcasting system is in use by some of the world’s top audio brands, and Anstandig recently launched a new podcast himself, Anstandig on the Future.

In addition to the conference, Anstandig and Futuri Media have made other headlines in the podcasting space this week. On August 4th, Futuri launched AdMatic ™ to help organize and monetize podcasts around the world.

To learn more about AdMatic™ solutions, visit AdMatic.ai.

Futuri Launches AdMatic™ to Organize and Monetize the World’s Podcasts

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Futuri, the company behind podcasting solutions relied on by several of the world’s top audio brands, brings its innovative AI-based solutions to a broader market

Cleveland, Ohio, August 4, 2021 — Futuri, the leading provider of AI-driven audience engagement and sales intelligence solutions for broadcasters, today announced the launch of AdMatic™, a revolutionary system that helps podcast platforms and creators make their content more discoverable and monetizable using advanced metadata sorting and deployment.

AdMatic™ turns podcast content into metadata that helps solve two major challenges in the industry: finding quality podcast content in an increasingly cluttered marketplace, and matching that content with the right programmatic ads to increase efficacy and advertiser ROI on an episode-by-episode basis.

Currently in a Beta phase being tested by several large, publicly-traded technology companies, AdMatic™ delivers information on:

• The ideal ad category for podcast content.

• The best times to place chapter markers, which allow listeners to navigate longer-form podcast content, as well as the ideal copy for those markers.

• Ideal keywords for full episodes and chapters, as well as the top organic search results — including images — related to the podcast content.

• Detection of music in podcasts, including ISRC information, to protect producers from expensive copyright violation fines.

• Social handles for podcast guests to aid discoverability on social platforms.

• Information on the ideal places to insert ads without disrupting the flow of content.

“Two million podcasts all have the same problem: poor metadata sorting that leads to mismatched recommendations for listeners and ineffective advertising for businesses,” said Futuri CEO Daniel Anstandig. “AdMatic™ solves this by using Futuri’s AI-driven technology to individually categorize podcast episodes and align with the businesses and products that best match on a case-by-case basis, rather than the hopelessly broad one-size-fits-all approach we currently see in the market.”

To learn more about AdMatic™ solutions, including custom options for human review and rush delivery, visit AdMatic.ai.

Futuri’s POST Announces POST AudioShield™, a Patent-Pending Feature to Protect Clients from Audio Copyright Fines

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Futuri’s POST Announces POST AudioShield™, a Patent-Pending Feature to Protect Clients from Audio Copyright Fines

Cleveland, March 2, 2021 — Futuri’s POST, the revolutionary podcasting technology used by more than 1,500 broadcast brands worldwide, today announced the launch of POST AudioShield™, a patent-pending feature that enables its clients to prevent copyrighted music from inadvertently making it into podcasts and/or social video that’s based on broadcast audio. By enabling the POST AudioShield™ feature, either globally or for a specific set of brands, POST clients can be sure that content published through POST is free of content for which they don’t have a license, like talking over the intro of a popular song.

An important component of the POST AudioShield™ feature: Content published through POST using the POST AudioShield™ feature still maintains POST’s PPM encoding for broadcast radio stations. Of the many reasons why this is important, a recent case study with a major morning in a Top 5 market using POST showed that when the show started using POST to consistently publish daily highlights, they saw meaningful ratings results. Looking at P18-49, the show experienced a +29% AQH Share, +47% AQH Persons, and +200% AQH Rating. There’s more on that here. 

“ROI drives everything we do at Futuri, and broadcasters have a big opportunity to improve their content ROI by making the most of the great content they develop for on-air use. That said, if you’re unintentionally sloppy with copyrights, that changes the calculus,” said Futuri CEO Daniel Anstandig. “We developed the patent-pending AudioShield™ feature for POST to give our partners in management piece of mind against those inadvertent copyright violations that can eat up hard-fought revenue with big fines.”

For more on how you can protect your content with POST AudioShield™, reach out to us today!

Futuri’s AI-Driven Content, Audience, and Revenue Growth Technology Sees Record Usage Growth in 2020

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Solutions like TopLine, POST, and TopicPulse are being used more than ever amid seismic shifts for content creators and broadcasters.

CLEVELAND, December 14, 2020 — In a year of unprecedented change in the ways broadcasters do business and audiences consume content, usage of Futuri’s AI-driven audience engagement and sales intelligence technology hit record highs. Analysis of 2020 product usage data proves that content creators and broadcasters are more reliant than ever on technology across all aspects of their business:

TopicPulse, Futuri’s AI-powered story discovery, show prep, and social content system, has seen 135,688,133 minutes — that’s more than 94,000 days — of usage by partners in 2020. The 61% growth spike in user sessions TopicPulse saw earlier this year when disruptions began has sustained throughout the year as broadcasters look for new ways to differentiate their brands by discovering and creating content that engages their specific target audiences.

POST, Futuri’s podcasting system, has now published podcasts with over ONE BILLION plays, enabling content creators and broadcasters to grow audience and revenue on multiple platforms. Exclusive POST features specifically designed to make the podcasting process fast, easy, and efficient for broadcasters have been key in driving this growth.

TopLine, Futuri’s revolutionary sales intelligence system that pairs cutting-edge AI with expert human analysis, has helped deliver $130 million in advertising/sponsorship revenue for its partners in 2020. This represents TopLine’s highest revenue number ever, despite the fact that this has been an unquestionably tough revenue year for media sales executives.

“This year, there have been seismic shifts in the way broadcasters and publishers create, produce, distribute, and monetize content, and there is no sign that we’re going back to the old way of doing things,” said Futuri CEO Daniel Anstandig. “The massive growth in usage of Futuri’s AI-driven solutions shows that we’re uniquely capable of helping media companies and content creators grow audience and revenue now and in the ‘next normal.’”

Stations interested in a complimentary consultation on their productivity and distribution strategies can fill out the form below to learn more.



Futuri’s AI-Driven Content, Audience, and Revenue Growth Technology Sees Record Usage Growth in 2020

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Solutions like TopLine, POST, and TopicPulse are being used more than ever amid seismic shifts for content creators and broadcasters.

CLEVELAND, December 14, 2020 — In a year of unprecedented change in the ways broadcasters do business and audiences consume content, usage of Futuri’s AI-driven audience engagement and sales intelligence technology hit record highs. Analysis of 2020 product usage data proves that content creators and broadcasters are more reliant than ever on technology across all aspects of their business:

TopicPulse, Futuri’s AI-powered story discovery, show prep, and social content system, has seen 135,688,133 minutes — that’s more than 94,000 days — of usage by partners in 2020. The 61% growth spike in user sessions TopicPulse saw earlier this year when disruptions began has sustained throughout the year as broadcasters look for new ways to differentiate their brands by discovering and creating content that engages their specific target audiences.

POST, Futuri’s podcasting system, has now published podcasts with over ONE BILLION plays, enabling content creators and broadcasters to grow audience and revenue on multiple platforms. Exclusive POST features specifically designed to make the podcasting process fast, easy, and efficient for broadcasters have been key in driving this growth.

TopLine, Futuri’s revolutionary sales intelligence system that pairs cutting-edge AI with expert human analysis, has helped deliver $130 million in advertising/sponsorship revenue for its partners in 2020. This represents TopLine’s highest revenue number ever, despite the fact that this has been an unquestionably tough revenue year for media sales executives.

“This year, there have been seismic shifts in the way broadcasters and publishers create, produce, distribute, and monetize content, and there is no sign that we’re going back to the old way of doing things,” said Futuri CEO Daniel Anstandig. “The massive growth in usage of Futuri’s AI-driven solutions shows that we’re uniquely capable of helping media companies and content creators grow audience and revenue now and in the ‘next normal.’”

Mobile

The 5 Ways You’re Missing Out Without A Station Mobile App

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By Scott Lindy, Futuri Partner Success Team

We’re all aware of the massive increase in the percentage of people working from their homes caused by the COVID-19 pandemic. What you may have missed, is the recent Nielsen data that shows that adult consumers aged 18+ streaming audio on smartphones increased from 50% every week in Q1 of 2019 to 64% in Q2 of 2020. Of course, that data counts podcasting as well as broadcast radio.

What that data doesn’t take into account is radio stations without their own mobile app. We know that a listener can get to your website via mobile phone or web browser to stream your station, and your stream might be available on an aggregator. But hey, if they’re willing to work that hard to hear your content on their mobile phone, why not give them that and more with a station-branded mobile app?

Without a station mobile app, here’s just some of what you’re missing besides the opportunity to get your audio streaming into the hands of listeners.

Getting Your Brand Into Connected Cars
Yeah, it’s a brave new world created by Apple CarPlay and Android Auto. Although many consumers are unfamiliar with how a mobile app works in a connected car, if they have one, user adoption has started. The race is on! Your listeners’ acceptance and growth of these platforms will only grow and move faster in the coming months and years. If your mobile app can’t get your brand and content onto connected car screens right now, be prepared to play catch up for a long time. Your station’s image grows when you’re able to promote your app’s availability for Apple CarPlay and Android Auto — don’t forget about the real estate your brand gets on the connected dash when you have your own app! — but it’s also critical to remember that this is a new tech space for users. Hold their hand and make it easy for them to launch your app in their car. Creating fun videos and graphics with simple to follow instructions that listeners can easily find on your app is a must. Can your app do that? It should.

Mobile Access to On-Demand Audio and Podcasts
Recent industry studies show that nearly two-thirds of all on-demand audio is listened to on a mobile device. That means radio personalities who regularly create podcasts could possibly achieve their full potential of reach and growth by making their episodes available on major platforms like Apple Podcasts or Spotify but at what cost to your station’s brand? Your station’s mobile app should be the single most promoted destination and point of access for the on-demand audio you generate. In this case, no station app equals diminishing brand awareness amongst podcast listeners. A trend difficult to reverse.

Mobile Data!
Usage of mobile devices is far different and usually more frequent than desktop and laptop computers. Tracking your users most frequently used features in your app allows you to shape your strategy for how you’ll generate and promote in-app content and provide data to clients for premium advertising spaces. Tracking everything from pre-roll video views, notification click-throughs and contest entries to on-demand plays, custom features and exclusive ‘in-app only’ content is just the beginning of understanding what your station’s fans like about your app and how you can get yours in front of a bigger audience with the right message.

Generating Revenue
You’re giving up revenue streams that continue to grow at a record pace by not offering mobile streaming audio and video pre-roll. With a mobile app, you can easily display advertising within your apps’ most frequented pages and features, and you can sell naming rights to different sections, and/or the app itself. Mobile advertising assets for a client can also include on-air mentions, website presence, and social media posts. But wait, there’s more! Think of the advertising opportunities made possible within app-exclusive content like exclusive on-demand audio, push notifications, weather alerts, app only contesting, and in-app alerts. Without a mobile app, your station leaves significant listener engagement opportunities on the table and the revenue that goes with it. Bonus: you keep 100% of the revenue you generate.

Going Beyond Your Music Stream With Cool App Features
If there’s anything we can all relate to, it’s those three or four apps we find ourselves using more than the others. When your radio station has a mobile app, you have the opportunity to build a digital bridge that stretches the palm of your fan’s hands to the personalities and music they love on your station. There’s a growing number of things you can only do with a mobile app to build connections with your fans. Features like Futuri Mobile’s Open Mic, which lets users record and share their voices on the air. In-app Flash Contesting from Futuri Mobile was created just for mobile users — say goodbye to caller 9 contests, which are a terrible experience for everyone except caller 9! Push notifications that speak to the targeted content you know your listeners want like weather and traffic alerts, new music about to play on the air, exclusive interviews only available (or available first) in the app. Whatever your listeners love the most about your station can become bigger and more personal to your fans when you use mobile app features in ways only your brand’s creative team can dream up.

No station app means diminishing brand awareness among podcast listeners — and that’s a trend difficult to reverse. Get started now, with Futuri Mobile, by filling out the form below.



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© 2022 Futuri Media

Futuri is the leading provider of cloud-based audience engagement software for the enterprise. Brands rely on Futuri to make their content more relevant, accessible, engaging, and results-driven. Founded in 2009, Futuri holds 12 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s Fastest-Growing Private Companies for seven consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams.