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Tag Archive for: Futuri Streaming Blog

TopLine Webinar: Succeeding Through the Back Half of the Year

TopLine Webinar: Succeeding Through the Back Half of the Year

June 9, 2020/in Events/by kara

Just because Q2 has been rough doesn’t mean you can’t hit your 2020 sales goals. TopLine has put together a webinar featuring some of the most creative and successful radio sales executives from around the country to discuss their approach on topics like:

  • Today’s new pain points and how they’re addressing them.

  • What new and emerging categories they’re seeing.

  • How, or if, they’re planning to continue a WFH (or hybrid) model for their teams.

  • Team coaching strategies: How they’ve evolved in the last few months.

Moderated by TopLine’s Sophie Fry and AJ Vaughan, Succeeding Through the Back Half of the Year is can’t-miss programming for sales executives who are determined to succeed in the new normal. While this live webinar has already taken place, you are welcome to request access to the on-demand webinar for either session by reaching out to us. Here’s to turning things around and turning 2020 into a success!

Session 1

Panelists:

Mary Rogers, Entercom, Dallas
Jaleigh Long, CMG Atlanta
Paul Blake, Beasley Philadelphia

Session 2

Steve Sinicropi, Entercom Greenville
Kevin Proescher, Cumulus Stockton-Modesto
Jimmy Farrell, CMG Jacksonville
Annette Geiser, iHeartMedia Colorado Springs

These webinars have already taken place. Fill out the form below to gain access to these webinars on-demand.



https://futurimedia.com/wp-content/uploads/2020/06/topline_succeeding_webinar.jpg 355 640 kara https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png kara2020-06-09 14:52:362021-01-13 10:18:00TopLine Webinar: Succeeding Through the Back Half of the Year
Webinar: Programming During a Pandemic: How to Defend and Grow Your Audience

Webinar: Programming During a Pandemic: How to Defend and Grow Your Audience

March 27, 2020/in Events/by Lynn

The coronavirus pandemic has implications for ratings, digital programming, and even your target listener profile — it’s bigger than the shift to working and broadcasting from home. As overwhelming as it all may seem, there is opportunity in the midst of this chaos. This 30-minute webinar, presented by Futuri Media’s Scott Lindy and Charlie Maxx, explores specific, actionable ways that you can defend and grow your audience today while setting yourself up for growth and success in the post-pandemic world.

This webinar has already taken place. To access this content on-demand, please fill out the form below.

 


https://futurimedia.com/wp-content/uploads/2020/03/img_PROGRAMMING_DURING_A_PANDEMIC__HOW_TO_DEFEND_AND_GROW_YOUR_AUDIENCE.png 355 640 Lynn https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png Lynn2020-03-27 09:17:212021-01-13 10:30:47Webinar: Programming During a Pandemic: How to Defend and Grow Your Audience
major research study at crs 2020

Futuri Media and the University of Florida Present Major Research Study at CRS 2020.

February 21, 2020/in Events, Industry News, Tech Trends, Uncategorized/by Lynn

The final day of CRS 2020 featured the presentation Defending Your Audience Share: Exclusive Research Findings, the results of a major study conducted by Futuri Media and the University of Florida College of Journalism and Communications. 

The study was conducted in January 2020 and surveyed nearly 1,400 people who named country as their favorite music format out of a list of seven options. It also broke out those who listen to AM/FM country radio (both terrestrial and streaming), and those who listen to country music but not via AM/FM country radio. 

Presented by Daniel Anstandig, Futuri Media’s CEO, and Rob Harder, Director of Programming / Brand Manager for the University of Florida radio properties, the study aimed to answer three questions facing country radio today: 

  • How do we defend our country audience and revenue share? 
  • How should we extend our country content onto new platforms? 
  • How will we transcend our challenges as the country competition landscape changes?

Key findings from the study can be found at futurimedia.com/CRS2020. Among the findings: 

  • 76% of AM/FM country listeners would prefer more video content from their favorite country radio station. 
  • Country radio listeners are tuning in to nearly the same amount of AM/FM radio as in the past, but 23% plan to listen to more country radio streaming in the next three months.
  • Women 18-34 who listen to broadcast radio tend to be more active on social media than streaming listeners. Throughout the study, data shows that country stations should have a social strategy that targets country fans, especially younger females, with sticky and recyclable content. 
  • Country listeners who have listened to a podcast in the last month name music as their favorite podcast topic genre. This number is 30%; the next highest topic genre is news/politics at 11%. Country radio station are great at talking about music; this presents an excellent time-shifted and original podcast content opportunity. 
  • Quality station-specific mobile apps present a major engagement opportunity. Younger listeners are more likely to install them, and they’re an opportunity for more connected car listening. Of AM/FM country radio listener respondents, 44% have their favorite station’s mobile app installed on their mobile device, a number that jumps to 48% when looking at the 18-34 demo. And 26% of country fans listen to country music via a connected car platform and are highly likely to listen to country music connecting their mobile device to their vehicle.

For more key findings, including many related to driving revenue, visit futurimedia.com/CRS2020.

https://futurimedia.com/wp-content/uploads/2020/02/280x150-01-1.jpg 600 1120 Lynn https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png Lynn2020-02-21 15:45:452020-06-29 09:26:37Futuri Media and the University of Florida Present Major Research Study at CRS 2020.
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Futuri is the leading provider of cloud-based audience engagement software for the enterprise. Brands rely on Futuri to make their content more relevant, accessible, engaging, and results-driven. Founded in 2009, Futuri holds 12 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s Fastest-Growing Private Companies for seven consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams.

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