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Tether

Futuri and ReelWorld Announce Strategic Partnership and Launch the Future of Standout Interactive Programming: Tether

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Creative by ReelWorld, Connection by Futuri: Leaders in technology and creative innovation join forces to enable turnkey creation of standout programming moments.

Cleveland, Ohio, and Seattle, Washington, May 20, 2020 — Futuri, the leading provider of cloud-based audience engagement software, and ReelWorld, the radio industry’s leading jingle, imaging, and sonic branding company, today announced a strategic partnership that includes the launch of the new interactive programming platform Tether, designed to help programming teams create truly standout, engaging on-air moments with minimal drain on resources. 

The Tether system marries Futuri’s powerful interactive programming technology — the evolution of its groundbreaking LDR and #engage products — with ReelWorld’s world-class creative audio production. Key Tether features include: 

  • Listener Voting Sessions: Designed to create anticipation and excitement, and keep listeners tuned in, Tether helps programmers quickly build listener voting battles, takeovers, and more that boost audience involvement while programmers maintain total control. 

 

  • Turnkey Production: Each week stations receive new creative audio features from ReelWorld that include setups, recaps, and payoffs – all produced with their own station VO – that take the hard work out of bringing listener voting sessions to life.

 

  • The Power to Customize: Tether’s simple yet powerful audio editor lets stations quickly customize the content further or create their own features in seconds. Tether even lets stations upload their own audio for total creative freedom.

 

  • Song Alerts and Playlist Social Integration: Automatic integration with social platforms and all major playout systems means stations can achieve maximum reach with minimal effort while keeping listeners connected. Data on all interactions, including music preferences, is available to all station users. 

 

  • Social Video: Each Tether audio feature is accompanied by a supporting video piece for station socials and websites to keep station programming top of mind even when listeners aren’t tuned in. 

The strategic partnership between Futuri and ReelWorld was born from the like-minded companies identifying the need for broadcasters to differentiate their programming with solutions that marry standout creative with ROI-driven audience engagement technology, and are simple for stations to execute. Prep+, ReelWorld’s all-inclusive show prep system, joined the Futuri portfolio in late 2019, and Tether is the partnership’s first collaborative endeavor. 

“Tether is designed to make it easy to create meaningful connections with listeners and differentiate your station. Our goal in combining ReelWorld’s world-class audio production with Futuri’s innovative technology is to help our partner stations quickly create standout moments that deeply engage their audience on-air, online, and on socials. There are no better partners in this endeavor than Mike Thomas and ReelWorld, who are the best in their field, bar none,” said Futuri Media CEO Daniel Anstandig.

ReelWorld CEO Mike Thomas adds, “We’ve been big fans of Daniel and Futuri for years. They know the tech, research and listener engagement side of radio better than anybody else out there, just like ReelWorld knows a thing or two about making amazing jingles, imaging and sonic branding. With Tether, we were able to focus on our core strengths and join together to build a product that gives stations the best of both companies.”

Tether with ReelWorld audio is currently available for CHR, Country, Classic Rock, and Classic Hits formats, with more formats to be announced soon. Tether’s core audience engagement features are available for all formats.

For more information on Tether, visit futurimedia.com/tether.

About Futuri Media

Futuri is the leading provider of cloud-based audience engagement software for the enterprise. Brands rely on Futuri solutions to make their content more relevant, accessible, engaging, and results driven. Founded in 2009,  Futuri holds 11 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s fastest-growing private companies for six consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams. For more information, visit futurimedia.com 

About ReelWorld

ReelWorld is the radio industry’s leading jingle, imaging and sonic branding company. Trusted by thousands of stations globally and heard by millions of listeners daily, ReelWorld has been creating innovative audio that keeps station brands relevant, on-trend and in the minds of their listeners for more than 25 years.

ReelWorld content airs on the world’s most influential radio stations, including:

New York:         Z100, WLTW, CBS-FM, WWPR, WNYL       

Los Angeles:     KIIS, KOST, KBIG, KYSR, KFI

Chicago:            WKSC, WBBM, WLIT           

Toronto:             CHUM, CHFI, CKIS       

UK:                     BBC (Radio 1, Radio Scotland, Local Radio), Heart, KISS      

Sydney:             2DayFM, KIIS, Triple M

 With teams in Seattle, WA and MediaCityUK, ReelWorld provides unparalleled levels of client service and proudly supports those who #makegreatradio.

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Scott Lindy joins Futuri Media’s Partner Success team

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Longtime radio programmer brings his talents to Futuri

Veteran programmer Scott Lindy has joined the Partner Success team at Futuri Media. In his new role, Lindy will work with Futuri’s radio partners to devise station-specific strategies for using the company’s audience engagement technology, like POST, TopicPulse, and #engage, to drive ratings and revenue growth.

Lindy, most recently Program Director at Cumulus Media’s country WKHX Kicks 101.5 Atlanta and Cumulus corporate Program Director, adds his more than 30 years programming experience to Futuri’s Partner Success team. In addition to Cumulus, he’s held programming positions at companies including iHeartMedia and SiriusXM Radio, and he’s served on the boards of directors for several industry organizations, including the Country Music Association and Country Radio Broadcasters.

“I’ve been a fan of Daniel Anstandig since the day we met,” said Lindy of the Futuri Media CEO. “I’m so excited to join the talented team and invigorating culture he’s built here, and to help our partners best use Futuri’s truly innovative technology solutions to stand out in an increasingly crowded marketplace.”

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Mobile Usage in America Reaches All-Time High

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Radio Must Respond with Mobile-Ready Content

How many times a day do you check your smartphone? The answer is probably much more than you think. In fact, the average American checks their phone every 12 minutes, or 80 times per day, and nearly one in ten Americans peek at their phones every four minutes, according to a recent study by Asurion.

Among smartphone users, streaming audio and podcasts rank as top activities. Radio broadcasters are eager to connect with these mobile consumers – and with good reason. Each day, 40% of Americans stream audio on their smartphones, according to the latest findings from Edison Research Infinite Dial. In fact, 75% of podcast listeners engage with programming content on a mobile device more than any other source.

Through mobile apps and websites, radio stations can offer live streams, on-demand music, podcasts and more to their consumers. Mobile serves as a tool to extend the life of on-air content as stations time-shift their most popular shows, or offer replays of live shows and music events.

Now more than ever, radio broadcasters need to be mobile-ready. According to Pew Research Center, smartphone penetration is at an all-time high, with ownership reaching 77% among adults, up from just 35% in 2011. The smartphone penetration reaches its highest loyalty with consumers between 18-29 with 94%; and 89% own a smartphone with adults 30 to 49. The boomer generation of adults ages 65 plus, have yet to make the consumer conversion to smartphones with the lowest ownership rate of 46%. 1:10 Americans are smartphone-only Internet consumers, following an overall market trend to more mobile connectivity and fewer broadband households, according to Pew Research Center.

Media consumption is driving Americans’ mobile usage, with 50% of Americans relying on their smartphones to receive breaking news alerts, while the device also serves as a buying tool with 51% making online purchases via their device, and 28% searched for work.

At Futuri Media, a global leader in SaaS software designed to drive audience and revenue growth for broadcasters, we believe smartphones are key to grow listening and the bottom line.

Futuri Media’s suite of tools can help you create, distribute and monetize your digital content across platforms. Allow us to share a few ideas:

Futuri Mobile:  Our mobile app platform offers more than 50 customizable features, including contests, push notifications, audio and video streaming, and more. Our team can design your mobile app with the features that are most important to your station and audience.

POST: With our exclusive content delivery and management system, on-air talent and producers can easily convert content for on-demand consumption. Producers can grab and upload benchmarks and exclusive interviews, and create bonus content, such as an after-show podcast or in-studio visit from a musician and local personality.

TopicPulse: Our real-time monitoring system tracks the stories your specific target audience is responding to now so you can talk about it on the air, on a blog and on social channels.

Futuri Streaming: Deliver top-quality streaming audio to your mobile app and web player through our reliable system, which includes 24/7 support.

#engage: Stay on top of what’s trending with our interactive programming tools. Designed to increase your mobile and social interactions, we offer customized actions, including song alerts, text, email and push notifications, and song voting.  Stations can even sync their social posts with their song lists so listeners can build their own playlists.

Want to learn more? Contact your Futuri Media partner or reach us here.

 

People speaking at the WWRS Panel

WWRS 2018: Gen Zers, Millennials Use Radio On Their Terms

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To cultivate young audiences, radio needs to advance new devices, cars and data

Want to reach Generation Z and Millennials? Be authentic, explore new technologies, and use as many platforms as possible. Seeking a better understanding of Gen Zers,at the Worldwide Radio Summit 2018 opening panel, Futuri Media CEO Daniel Anstandig surveyed top audio and technology industry executives. The top finding: To reach these influential consumers (Gen Zers are ages 6 to 23 years old and Millennials are 24 to 38 year olds), radio broadcasters need to adapt — and fast.

“We need to stop just thinking radio. At iHeart, we develop for everything so we are always where the consumer is,” said iHeartRadio President Darren Davis, per Twitter, where the #WWRS2018 hashtag helped spread some of the panel’s best insights.

“Don’t be afraid of Gen Z – they may not be consuming radio in a traditional way… But if you have great content, they’ll find it,” said Elevate Research Founder Nicole Bergen. “They consume content everywhere.”

In a joint study by the R&D lab they developed together, Futuri Media and the University of Florida’s College of Journalism and Communications have learned Gen Zers use media in 8-second bites and juggle five screens at once! They get information from peers and Google, are tech-savvy, and heavy social media users. They start each day with mobile, and use radio to discover new music, connect with favorite DJs, and stay up on local news and events.

On podcasting, Alexa and streaming 

Gen Zers don’t tune in on a broadcast schedule, but stream audio and podcasts on their time. To reach them, iHeartMedia stations offer both bite-sized, on-demand audio and full-length podcasts. It’s one way Davis said radio broadcasters can rethink distribution. “To them, radio is like an appliance, like a toaster,” Davis said. “We all need to stop thinking of ourselves as radio people. Our content goes so many more places than out of that one appliance.”

Think of next-gen tech as potential, not potholes. “Streaming is additive to radio. Alexa has brought radio back to the home,” noted Tim Clarke, Cox Media Group’s VP of Audience and Content for Radio.  And while Nielsen ratings might stay flat, Clarke says streaming audiences were growing.

To serve up more on-demand content, Ben Cooper, Controller for BBC Radio 1, BBC Radio1Xtra, and BBC Asian Network, has said he wants to create a Netflix for radio.  That way, Gen Zers stay connected, but on their terms. “For the radio industry, we have to make sure there are things they’re going to miss out on if they don’t listen,” Cooper said.

At the wheel

With Gen Zers relying on smartphones to access entertainment, in-car connectivity is critical. In fact, these young adults say they care more about their vehicle’s connectivity than make and model.

As carmakers innovate, if radio wants to maintain its position as the no. 1 in-car media, they need to pump out premium programming, says Scott Burnell, Ford’s Global Lead, Business Development & Partner Management. “When the vehicle becomes the ‘living room,’ autonomous cars, radio – more than ever – needs to create content people would consume while the auto is driving itself,” he said.  

Stay social

Along with heavy amounts of social media like Snapchat, Facebook and Instagram, Gen Zers are glued to YouTube for music, entertainment and even podcasts. Radio stations and talent should engage young adults on social channels, and do it with authenticity, another Gen Z priority. “What radio does brilliantly is connect people to a sense of community,” Cooper said. “If we can make content that makes you feel a part of a community, we will still be relevant in Gen Z’s life.”

Data, data, and more data

With podcast advertising expected to hit $500 million by 2020, per Bridge Ratings, brands are watching closely to see how Gen Zers embrace and use podcasts. That will likely bring new opportunities to radio stations too.

“There are more sophisticated ways to prove the value of radio now. [We can] show a buyer more sophisticated info than we’ve ever been able to, fueled by big data, to continue to prove radio plays an important role in their media mix,” Clarke said.

To help its clients meet Gen Z and Millennials’ demands and more, Futuri Media, a global leader in SaaS technology for broadcasters, offers multiple solutions:

– TopicPulse powers your broadcast with real-time insights into the stories your specific target audience is responding to now so you can talk about it on the air, on a blog and on social.

– Futuri’s POST system makes it simple for radio broadcasters to create and publish podcasts.

– The Futuri Ad Network offers flexible, turnkey options for broadcasters to monetize their digital content in streaming and podcasts.

– #engage boosts mobile and social activity with customized actions on mobile apps and social, including song alerts, and text, email and push notifications. Sync social posts with your playlists, and allow users to build playlists.

– Futuri Mobile creates custom apps with more than 50 features, including audio and video streaming, playlists, weather, push notifications and contesting.

–  With custom-built Alexa skills, stations stations to deliver streaming and on-demand content to Alexa-enabled smart speakers.

– Futuri Streaming offers high-quality streaming with 24/7 VIP support.

 

Want to learn more? Contact your Futuri Media partner or contact us here.

 

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Futuri Media Makes a Broader Set of Patented Interactive Features Available for Licensing

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Cleveland-based technology company holds patents in more than 150 countries worldwide.

Cleveland, Ohio, April 18, 2018 – Futuri Media, a global leader in SaaS technology designed to drive audience and revenue growth for broadcasters, today announced that it is making a broader set of its most popular intellectual property available for license to media companies who desire to use its award-winning IP in their own applications.

Futuri, named Tech Company of the Year 2017 by OHTec, has an extensive portfolio of intellectual property assets. These include patents (of which the company has 11 published or pending), trade dress, trademarks, copyrights, and trade secrets. Futuri has protected IP filed in 151 countries, and has licensed IP to media companies in twenty countries to date.

While Futuri’s IP licensing agreements are typically in connection with product subscription or service agreements, Futuri is now opening up licensing for features and systems of interest to media companies desiring to build their own apps or other software in the likeness of Futuri’s award-winning IP.

Futuri’s product offerings include Futuri Mobile™, highly-customized and engaging mobile apps; on-demand and podcasting system POST™; the TopLine™ sales research and data visualization app; story discovery and show prep tool TopicPulse®; interactive broadcasting system #engage®; high-quality, ultra-reliable Futuri Streaming™; and smart speaker skills for broadcasters.

“Since Futuri Media launched in 2009, we’ve invested millions of dollars in innovation, feature set development, and new technologies. Along the way, we’ve taken considerable measures to protect Futuri’s unique intellectual property – not just our products, but the underlying technology that powers each of them,” said Futuri Media CEO Daniel Anstandig. “We’re pleased to open discussions regarding licensing to partners who want to build on our current innovations while Futuri continues to focus on our core mission – driving audience and revenue growth by deepening consumers’ trust in, affinity for, and loyalty to brands and the teams who represent them.”

For more information on licensing Futuri’s intellectual property, please contact Kelly Johanns at kelly@futurimedia.com.

 

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Futuri Media Reflects on a Year of Growth

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We were honored to be named OHTec’s Tech Company of the Year 2017, and honored again when they reached out to us to get an update on what we’ve been up to since winning. This article originally appeared on the COSE website.

What a thrill it was for Futuri Media to be named OHTec’s 2017 Tech Company of the Year!  Ever since we launched our company out of a tiny Rocky River office in 2009, Futuri has maintained a deep belief in the quality, passion, and promise of the Northeast Ohio technology community. Today, we employ nearly 100 people, our SaaS technology solutions are relied on by more than 1,000 broadcasters in 20 countries worldwide, and all of this happens right here in Cleveland. That’s a clear testament to fact that Northeast Ohio’s technology industry is thriving, and we’re incredibly proud to be leaders in this community.

In the months since receiving OHTec’s 2017 Tech Company of the Year honor, Futuri Media has continued our rapid growth.  In August, Futuri was named to the Inc. 5000 List of America’s fastest-growing private companies for the fourth consecutive year, and this year, we took the coveted #1 spot for percentage of three-year revenue growth among all Northeast Ohio software firms. Obviously, revenue growth means that we can hire more people to create, market, sell, and train partners on Futuri’s innovative SaaS technology solutions, so we’re very focused on an Inc. 5000 five-peat in 2018.

Speaking of hiring more people, the size of our team has more than tripled in the past three years, and we’re currently hiring for several new positions. We’re sure that many who have worked in a fast-growing startup environment know that growing pains frequently manifest themselves in the office, in the form of a lack of personal space. It’s hard to do brilliant work when you’re packed in like sardines! So this year, after working from a series of spaces that couldn’t accommodate our faster-than-anticipated growth, we moved into a new headquarters.

On the product side, our incredible technology team once again outdid themselves by creating, maintaining, and constantly improving on dozens of new features, and in some cases, new products. Our entire family of audience engagement and sales SaaS technology solutions has been deployed around the world – interactive broadcasting tool #engage; podcasting and on-demand platform POST; sales research and data visualization app TopLine; data-driven story discovery tool TopicPulse; high-quality Futuri Streaming; our smart speaker skills division, Futuri Voice; and our app division, POST, our podcasting and on-demand audio platform, was one of our highest-growth products. While this might sound unsurprising to anyone who’s familiar with the incredibly fast pace of growth in the streaming audio market – a recent Nielsen Audio report showed that 2017 saw a 59% increase in year-over-year on-demand audio streams – we built POST to stand out in a very crowded technology market. For example, understanding that visuals are a great driver for on-demand audio consumption – and that an increasing number of brands are getting fined for unauthorized usage of copyrighted photos – we built a library of fully-licensed images into the product.

We completely redesigned TopicPulse, our real-time story discovery tool that delivers audience-specific insights based on engagement on Facebook, Twitter, Instagram, and 100k+ sources of verified news sources. As one of our TopicPulse partners, Emily Stone at Fox 5 DC, recently said during a panel at a convention of television executives, “You used to go into your news meeting with a stack of papers…you’d assign your reporters, and you’d start your day. Now, everything would be different by the time you printed the paper.” Media has never been in such a period of rapid change, and it’s critical that the art of story selection be paired with the science that tools like TopicPulse provides. Now, broadcasters can see in real time not only which stories are predicted to go viral with the specific demographic they target, but they can also see which stories their audience is tiring of, and find fresh angles on ongoing stories to keep their audiences engaged.

We’re committed to generating strong ROI for our partners.  In January, we launched the Futuri Ad Network to help our partners take better advantage of on-demand audio growth. Now, POST and Futuri Streaming clients have very flexible ad insertion options, where they can sell all of their advertising inventory, some of their inventory, or none of it. Inventory is available through the Futuri Ad Network and our clients are compensated for their time.  Of all the reasons we’re excited about this, it’s gratifying that our technology now gives our partners direct access to revenue opportunities.

Futuri is well positioned for another banner year. There are several new product developments and partnerships that will be announced over the coming months, and as always, we continue to cultivate a company culture centered around trust, speed, passion, and proactivity. We’ve consistently found that the best talent thrives in that type of culture.

We’re very much looking forward to future events OHTec and its technology partners have in store! It’s so important to take the time to celebrate Northeast Ohio’s incredible technology community. We’re a fast-moving, forward-thinking, change-minded group of people, and to see this sector booming is incredibly gratifying. And we love all the opportunities Tech Week provides for us to meet our peers, share ideas, talk about how what we’re doing to shape the future, and encourage each other.

Learn more about Tech Week, of which the Best of Tech Awards is a part, by clicking here.

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KiSS Vancouver Becomes Canada’s First Fully Interactive Radio Station, Powered by Futuri Audience Engagement Technologies

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– Rogers Media’s KiSS RADiO gives listeners the power to choose what songs go to air through a new voting system available on KiSSRadio.ca and the KiSS mobile app –

– Agreement with Futuri Media’s innovative #engage, POST, and TopicPulse technologies puts KiSS at the forefront of audience engagement –

VANCOUVER (October 16, 2017) Can’t get enough of Taylor Swift’s new track? Tired of hearing Despacito? Beginning today, KiSS RADiO will shake up the airwaves in Chilliwack, Abbotsford, and Vancouver when listeners take the reins of the station’s playlist. Through KiSSRadio.ca and the KiSS app for iOS and Android, listeners have the power to choose from the station’s wide range of hit tracks on what songs they want to hear. Becoming the first Canadian station to offer a listener experience designed by the people for the people, available every hour and every day of the week, songs on the KiSS playlist are pushed up and down in real time through user votes, with the most popular songs going to air.

“Audience expectations are changing, and we’re always exploring new ways to deepen engagement with our listeners on digital platforms,” said John Hipper, Program Director, KiSS RADiO, Rogers Media. “This innovative approach to song selection makes the listening experience a true partnership between our station and our audience by offering listeners the chance to co-create the musical experience of the entire station.”

KiSS’s collaboration with Futuri Media, a global leader in audience engagement tools for broadcasters, utilizes three innovative technologies – Futuri Media’s #engage, POST, and TopicPulse.

“We’re honoured that Rogers Media and KiSS RADiO are working with Futuri Media’s #engage, POST, and TopicPulse technologies to power their innovation,” said Daniel Anstandig, CEO, Futuri Media. “The launch of Canada’s first fully-interactive radio station is a major milestone for the industry.”

Audiences can sign-up to receive alerts indicating when their favourite song is about to play and easily share their favourite tracks to social to encourage friends to join in the fun. An up-to-date list of “Recent Songs Voted On-Air” keep audiences in-the-know of KiSS’s biggest hits.

KiSS RADiO listeners can learn more on how to vote for the songs they want to hear by visiting KiSSRadio.ca. KiSS RADiO can be heard on-air, online, through the KiSS RADiO app and via Radioplayer Canada.

About Rogers

Rogers is a leading diversified Canadian communications and media company that’s working to deliver a great experience to our customers every day. We are Canada’s largest provider of wireless communications services and one of Canada’s leading providers of cable television, high-speed Internet, information technology, and telephony services to consumers and businesses. Through Rogers Media, we are engaged in radio and television broadcasting, sports, televised and online shopping, magazines, and digital media. Our shares are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).

About Futuri Media

Futuri Media is a global leader in audience engagement technology and tools to help broadcasters and publishers drive audience and revenue growth. Launched in 2009 with its award-winning Listener Driven Radio (LDR) audience engagement platform, Futuri Media now holds 11 published or pending patents and has been named to the Inc. 5000 List of America’s fastest-growing private companies for four consecutive years. Futuri Media is a trusted partner to the world’s leading broadcasters, priding itself on offering best-in-class support. Futuri Media platforms are in use by programming, content, and sales teams at more than 1,000 TV and radio stations in 20 countries, reaching more than 100 million consumers monthly.

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Nielsen Audio Study: Futuri Stations have 30X Larger Increases in TSL; 5.75X Larger Increases in Tune-Ins

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A Nielsen Audio study shows sharp increases in both tune-in occasions and time spent listening (TSL) on radio stations offering consumers Futuri’s “Instant Alerts” feature (also known as Song Alerts, a key part of interactive programming system LDR) that sends text, tweet, or e-mail alerts to listeners when one of their favorite songs is about to play. The Instant Alert Efficacy Study, commissioned by Futuri Media, tracked listening activity for several months on 10 mainstream formats at 40 stations in 16 major markets measured by Nielsen’s Portable People Meter.

Notable findings include:

– Futuri stations using Instant Alerts showed an average of 5.75X larger increase in Tune In Occasions compared to “control stations” that did not use Futuri’s systems.

– Futuri stations using Instant Alerts showed an average of 30X larger increase in Time Spent Listening compared to “control stations” that did not use Futuri’s systems.

– 62.5% of stations using Futuri’s Instant Alerts increased tune-in occasions within 90 days of launching instant alerts.

– Futuri’s Instant Alerts clients were 36% more likely to see tune-in occasion increases greater than 10% within 90 days compared to control stations.

– Futuri’s Instant Alerts clients were 45% more likely to see tune-in occasion TSL increases greater than 10% within 90 days compared to control stations.

– Based on a survey of Instant Alert users, Instant Alerts capture engage fans and create an intent to listen more. Over 83% of Instant Alert subscribers said that they planned to listen more to that station in the upcoming week.

– Over half of the Instant Alert survey respondents said they “planned to listen a lot more” to their favorite station, indicating that stations with more instant alert sign-ups generally indicate forthcoming increases in listening.

– Instant Alert users may be more likely to fit the profile of a station’s “heavy user” or “P1.” 41.6% of respondents reported that they would listen greater than 2+ hours more in the coming week.

– Over 70% of Instant Alert users reported that they were “very likely” to recommend that radio station to a friend compared to 30% who said they were “somewhat likely” or “not likely.” Instant Alerts may not only motivate more listening, but greater affinity for a station.

– The analysis indicates that consumers who recently became Futuri Instant Alert users anticipate becoming more engaged with the station in terms of time spent and the likelihood of recommending the station to a friend.

– Nielsen: “This study identified a clear (high confidence) statistical relationship between the listening levels of Futuri stations as compared to control stations.”

“This study provides a meaningful link between engagement online and broadcast ratings,” said Daniel Anstandig, Futuri Media CEO, when the 2015 study was published. “This study is proof-positive that Futuri’s Instant Alerts can generate more tune-in occasions, translating into more TSL, a larger audience share and a stronger average quarter-hour market rating. Equally important is the evidence that Instant Alerts are effective at building affinity, which leads to brand loyalty and sharing. Ratings, retention, and referral – that’s a powerful combination.”

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© 2020 Futuri Media

Futuri is the leading provider of cloud-based audience engagement software for the enterprise. Brands rely on Futuri to make their content more relevant, accessible, engaging, and results-driven. Founded in 2009, Futuri holds 11 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s Fastest-Growing Private Companies for seven consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams.