Tag Archive for: engage

Erin Callaghan

The Investment That Pays Untold Dividends

Erin Callaghan, Director - Enterprise Partnerships at Futuri Media “I’m having a tough time recruiting.  If you know anyone good, send them my way.” I hear this consistently across the hundreds of radio and TV stations I work with. …

Yes, You Can Grow Ratings

Tim Wolff, VP, TV & Digital Publishing Innovation, Futuri Media Promotions mean more than running a topical in prime. Finding the audience is the first step. I talk to a lot of News Directors who've told me that their ratings are in perpetual…

Stories Are About Humanity

Tim Wolff, VP, TV & Digital Publishing Innovation, Futuri Media Understanding what your viewers really need out of your newscast is the first step to growing ratings. Every story in your newscast is really about humanity. Even if you’ve…

A First-Time News Manager’s Guide to Success

Tim Wolff, VP, TV & Digital Publishing Innovation, Futuri Media When I first became a news manager, I made some mistakes. In 20 years of news leadership, I learned a lot, and now I work with newsrooms across the U.S. to help them grow…