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Get Serious Clout with Sports Betting and eSports Audiences

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We are always looking for new ways to help you to engage with your audiences through our POST and TopicPulse lines of products, so when our team heard about the recent rise of sports betting and eSports, we knew it was a huge opportunity and we could help new customers!

 

That’s what led to TopicPulse SportsEdge, which is a modified version of TopicPulse intended to help companies in fantasy sports, sports betting, esports, and VR industries. 

 

As we prepare to launch SportsEdge, today we’ll unpack some findings from one of our recent studies within these industries. These results will certainly catch your attention!

 

The Findings and Ways They Can Help YOU!

Demographics of Sports Bettors

 

The recent Futuri + Geiger study shone a light on what kind of people are ready for sports betting to make its way into the mainstream. 7 out of 10 sports bettors are men. Most are employed full-time and earn more than $75,000 each year. About half of all sports bettors are in their mid 20’s to mid 40’s.

 

So what? Why should your media company market to this segment? Are these people really still listening to the radio and watching television if most of their time is spent betting on sports online?

 

Yes, they are! Sports bettors are still using the radio and television, as well as web media just like everyone else. It would be a missed opportunity not to engage with this demographic on these forums. 4 out of 10 sports bettors enjoy listening to sports talk. 1 out of 4 enjoy listening to newscasts.

 

According to the Futuri + SmithGeigerGroup study, half of the survey takers said that they bet on season games, playoffs, and big events like the Super Bowl and March Madness. 4 out of 10 of the survey takers said they would see it as a positive if local news programs were to offer odds, betting lines, and best bets in their sports reports

 

Wouldn’t it be great to engage with sports bettors and always have engaging content to keep them coming back? SportsEdge can help you accomplish exactly that!

 

eSports Viewership on the Rise

Sports betters are a big market, but what about eSports viewers as well? 

 

We can answer that with a resounding YES.

 

The numbers are astounding and represent a wide market: there are slightly more men than women playing video games. 3 out of every 4 children play video games. The median age of the video gamer is 31, so half of all gamers are older than 31 and the other half is younger. Half of all video game players play seven or more hours a week, but still have time for life’s other activities and traditional mainstream media consumption.

 

Best of all, 227 million US consumers played video games in 2021, an increase from the 214 million who played in 2020. Furthermore, there were 26.6 million monthly eSports viewers in the US in 2021. That number is projected to grow to 31.4 million in 2023.

 

That’s a lot of people, but what about the money? There is $1.8 BILLION anticipated eSports revenue by 2022. 69% of this eSports revenue will come from sponsors or ads. Media rights, ticket sales, and merchandise will account for only the other 31% of eSports revenue.

 

Particularly with eSports, there are unique opportunities for advertising such as appealing to a niche audience, but best of all having a large audience for a long time period at a low cost. That sounds like a winning equation to me!

 

With such a growing interest in eSports and revenue to be gained in this area, why would you want your company to get left out of all the action?

Sports Betting and eSports: Key Takeaways

 

Now you know why sports betting and eSports are two key audiences in advertising that need to be capitalized on by your company. 

 

If you’re ready to take advantage of this, we’re ready to help.

 

We can’t wait to add SportsEdge to the TopicPulse family of products that we already offer, and we’re confident that you’re not going to want to miss out on getting involved early with this product, so stay tuned! 

 

How Sports Betting Could Be a Safe Bet for Your Business

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We’re back today with some more insight into what  The Future of Audience and Revenue study from Futuri and SmithGeiger Group uncovered about maximizing your audience for increased revenue. 

 

So far we’ve talked about the ways in which the modern audience has changed, and how your organization can adjust to meet their evolving expectations.If you want to see real results, you’ll need to be prepared to take some risks. 

 

Those risks often mean exploring new markets, and on that note, here’s some advice that you have certainly never heard from your financial advisors: it might be time to go all-in on betting. 

 

We’re not talking about hitting the horse track or pinning it all on a prizefighter. What we are talking about is giving your audience what they want. And the answer to what they want is simple – they want to place some bets. 

 

Weighing the Odds

 

The Futuri x SmithGeiger study found that 72% of its over 2,000 participants that were between the ages of 16 and 74 are still tuning in for the big game, whether they’re watching at their favorite dive bar with friends or at home from the comfort of their own couch. 

 

Once again, locally produced content reigns supreme. 69% of the aforementioned 16-to-74-year-olds keep up with sporting events by accessing a local news site, and 71% tracking results through their preferred source’s app. 

 

Now, consider how those numbers jump for esports and gaming. In 2020, Forbes reported that the gaming industry generated over $120 billion in revenue as opposed to football, which generated only $11 billion. But whether they’re following the score by sitting in front of the big screen, visiting the local news provider’s website, or going straight to the app, the study found that over 90% of respondents are “tuning in.” 

Baseball might be America’s favorite pastime, but for media companies, the game has changed. Some people want to watch baseball. Some people want to watch competitive Farming Simulator. How can you reach them all?

 

Go All-In

With the legalization of sports betting in 2018, betting on sports has become an attractive enterprise. The Futuri x SmithGeiger study discovered that roughly 62% of respondents are willing to bet on sporting events. 

 

The best way to meet their needs, then, is to produce content that caters to that desire. And the easiest way to do this is, once again, to reach them at a local level. 

 

Additionally, 42% of respondents expressed interest in seeing odds and betting lines presented on their local news programs, which is another potential strategic move for your company. 

 

In short, the possibilities are endless. Whether you’re broadcasting expert predictions or hosting radio contests, the “fun” part of betting is feeling like you’re part of the action. The savvy media company needs to be committed to making that desired content readily available to their audience. 

 

What’s the Next Step?

 

If embracing new content seems like a daunting task, remember that you’re not alone. 

 

Futuri’s got your back. 

 

We’re prepared to make your sports betting transition easier if that’s a route you choose to pursue. Our solutions like TopicPulse are set to drive your content to the forefront of your audience’s search. Will you be ready for them?

 

Have more questions? A good place to start would be taking a look a the results of the Futuri x SmithGeiger study to use. I’ll introduce you to some of the tools that can help you grow your content, audience, and revenue. You can learn more about the whitepaper and study right here.

Daniel Anstandig session at Morning Show Boot Camp

Morning Show Boot Camp 2021: Daniel Anstandig’s Innovation Session

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Futuri always looks forward to the Morning Show Boot Camp conference in Chicago, where some of the best morning show talent in the business comes together to talk about their craft, their audience, and what the future holds. This year, Futuri CEO Daniel Anstandig once again led an innovation-focused session, titled The Crucial Role of Innovation in an Ever-Changing Business. 

For those who attended the session and would like to go deeper on the topics Daniel discussed, we’ve included a number of resources below. Let’s keep this conversation going! We’re always honored to talk with this fantastic group.

We hope you can checkout out our podcasting system, POST, and our show prep and social content services, TopicPulse and Prep+. These are innovative solutions that, as Daniel discussed in his session, will keep your company at the forefront of morning shows around the world.

Until next year!

Recommended Readings:

Deeper on Innovation:

Netflix Timeline:

 


Futuri’s AI-Driven Content, Audience, and Revenue Growth Technology Sees Record Usage Growth in 2020

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Solutions like TopLine, POST, and TopicPulse are being used more than ever amid seismic shifts for content creators and broadcasters.

CLEVELAND, December 14, 2020 — In a year of unprecedented change in the ways broadcasters do business and audiences consume content, usage of Futuri’s AI-driven audience engagement and sales intelligence technology hit record highs. Analysis of 2020 product usage data proves that content creators and broadcasters are more reliant than ever on technology across all aspects of their business:

TopicPulse, Futuri’s AI-powered story discovery, show prep, and social content system, has seen 135,688,133 minutes — that’s more than 94,000 days — of usage by partners in 2020. The 61% growth spike in user sessions TopicPulse saw earlier this year when disruptions began has sustained throughout the year as broadcasters look for new ways to differentiate their brands by discovering and creating content that engages their specific target audiences.

POST, Futuri’s podcasting system, has now published podcasts with over ONE BILLION plays, enabling content creators and broadcasters to grow audience and revenue on multiple platforms. Exclusive POST features specifically designed to make the podcasting process fast, easy, and efficient for broadcasters have been key in driving this growth.

TopLine, Futuri’s revolutionary sales intelligence system that pairs cutting-edge AI with expert human analysis, has helped deliver $130 million in advertising/sponsorship revenue for its partners in 2020. This represents TopLine’s highest revenue number ever, despite the fact that this has been an unquestionably tough revenue year for media sales executives.

“This year, there have been seismic shifts in the way broadcasters and publishers create, produce, distribute, and monetize content, and there is no sign that we’re going back to the old way of doing things,” said Futuri CEO Daniel Anstandig. “The massive growth in usage of Futuri’s AI-driven solutions shows that we’re uniquely capable of helping media companies and content creators grow audience and revenue now and in the ‘next normal.’”

Stations interested in a complimentary consultation on their productivity and distribution strategies can fill out the form below to learn more.



Futuri’s AI-Driven Content, Audience, and Revenue Growth Technology Sees Record Usage Growth in 2020

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Solutions like TopLine, POST, and TopicPulse are being used more than ever amid seismic shifts for content creators and broadcasters.

CLEVELAND, December 14, 2020 — In a year of unprecedented change in the ways broadcasters do business and audiences consume content, usage of Futuri’s AI-driven audience engagement and sales intelligence technology hit record highs. Analysis of 2020 product usage data proves that content creators and broadcasters are more reliant than ever on technology across all aspects of their business:

TopicPulse, Futuri’s AI-powered story discovery, show prep, and social content system, has seen 135,688,133 minutes — that’s more than 94,000 days — of usage by partners in 2020. The 61% growth spike in user sessions TopicPulse saw earlier this year when disruptions began has sustained throughout the year as broadcasters look for new ways to differentiate their brands by discovering and creating content that engages their specific target audiences.

POST, Futuri’s podcasting system, has now published podcasts with over ONE BILLION plays, enabling content creators and broadcasters to grow audience and revenue on multiple platforms. Exclusive POST features specifically designed to make the podcasting process fast, easy, and efficient for broadcasters have been key in driving this growth.

TopLine, Futuri’s revolutionary sales intelligence system that pairs cutting-edge AI with expert human analysis, has helped deliver $130 million in advertising/sponsorship revenue for its partners in 2020. This represents TopLine’s highest revenue number ever, despite the fact that this has been an unquestionably tough revenue year for media sales executives.

“This year, there have been seismic shifts in the way broadcasters and publishers create, produce, distribute, and monetize content, and there is no sign that we’re going back to the old way of doing things,” said Futuri CEO Daniel Anstandig. “The massive growth in usage of Futuri’s AI-driven solutions shows that we’re uniquely capable of helping media companies and content creators grow audience and revenue now and in the ‘next normal.’”

Audience Engagement Usage

Audience Engagement Tech Usage Skyrockets As Radio Continues to Work from Home

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Futuri’s cloud-based technology sees record usage amid shifts in working and listening behavior.

New data from Futuri shows that usage of their audience engagement technology, designed to make it easy for broadcast teams to work remotely and reach listeners wherever they are, has seen huge growth as so many continue to work remotely amid COVID-19 disruptions.

Futuri, which was just named to the Inc 5000 List of America’s Fastest-Growing Private Companies for the seventh consecutive year, compared product usage data from the four-month period prior to mid-March coronavirus disruptions to the four-month period since.

TopicPulse: The AI-driven show prep, story discovery, and social content system has seen a 61% increase in user sessions. The spike in TopicPulse usage, which uses AI to identify which topics and angles that resonate with a specific local audience, was largely tied to content focused on how local communities are responding to coronavirus-related topics.

POST: As radio adjusts to changing listener habits, podcasting and audio-on-demand production system POST has seen a 27% increase in usage. Much of that growth is driven by stations using its web-based logger feature to help easily time-shift live content, which enables brands to reach and monetize audiences who now operate on a different schedule. Users are also increasing use of video functionality, using POST to instantly convert any audio segment into a video post for social.

Futuri Streaming: Total listening hours have increased 41% across the group of stations that use Futuri’s streaming product as listeners whose normal routines have been disrupted seek new ways to listen to their favorite stations.

Other Futuri solutions designed to support distributed teams, like sales intelligence system TopLine, have seen double-digit growth since the onset of COVID-19 disruptions.

“We work with thousands of broadcasters, and the creativity and ingenuity we’re seeing as teams more deeply embrace technology like ours is inspiring,” said Futuri CEO Daniel Anstandig. “Sales and content leaders who adapt to new ways of working productively and reaching audiences and buyers with the right content at the right time will continue to thrive moving forward.”

Stations interested in a complimentary consultation with Futuri on their productivity and distribution strategies can schedule one by filling out the form below.



how radio can cash in on booming digital ad spending

How Radio Can Cash in On Booming Digital Ad Spending

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With brands spending at record rates on mobile, digital audio, and digital video, radio stations can showcase their best products and add new offerings to grow revenue.

Here’s some good news for radio broadcasters: The digital ad market is surging and now is the time for local stations to cash in. Local radio companies have invested heavily in digital audio, mobile and digital video, positioning them to grab a larger share of digital ad dollars. Consumers are shifting their media time to mobile devices and that’s good for radio’s digital products.

Just how much money are we talking about?

  • U.S. marketers spent $28.4 billion on digital advertising in Q1 2019, up 18% from Q1 2018, according to a new report from the Interactive Advertising Bureau and PricewaterhouseCoopers. 
  • The strong quarterly growth comes after a banner year in 2018, when digital ad sales jumped 22% to $104.7 billion, compared to 2017 levels. 
  • Mobile advertising spending doubled last year to $70 billion, compared to 2017 levels. 

As more consumers turn to their smartphones for entertainment, digital audio and video streaming are booming, and advertisers want to reach these audiences.  

  • Thanks to red-hot podcasting and digital streaming, brands are doubling-down on digital audio, spending $2.3 billion last year, up 23% from 2017’s $1.7 billion. 
  • Digital video is similarly growing at a breakneck pace, with ad spend up 37% in 2018 to $16.3 billion, compared to 2017.  

So what are the takeaways for broadcasters? Here are a few suggestions

Keep your mobile apps fresh

The best radio station mobile apps feature live streams, on-demand content, podcasts, and user-favorite features like contests. These are all key components to creating a positive mobile experience for your users. Make sure your mobile app is easy to use and continually revisit to explore new features and integrations. And don’t forget that with the growth of Apple CarPlay, Android Auto, and SDL, mobile apps compatible with these technologies are your ticket into the connected car in a meaningful way.

Podcasts, podcasts, podcasts

Your listeners and your advertising partners can’t get enough of podcasts, so focus on developing more original on-demand audio and make your broadcast content available for on-demand, time-shifted listening. Offer advertisers opportunities in your on-demand audio including exclusive sponsorship and even branded podcasts. 

Develop mobile ad opportunities

For local advertisers, offer mobile ad opportunities that go beyond banner ads. You can create branded content, including video and podcasts, and you can also offer sponsorships for popular sections of the app, such as weather or traffic. Lastly, make sure that your live stream quality is as strong as your over-the-air broadcasts to ensure users have a positive listening experience. Pre-roll, midroll, and post-roll video ads give local businesses a chance to get into digital video. Also, be sure to present podcast ad opportunities, these are a major growth area for digital audio.

Dig into digital video

Both users and marketers are clamoring for more digital video. Radio stations can shoot video in studio or in the community. Local events, sports and concerts all offer opportunities for video. There’s even opportunities to create video to accompany original podcasts. Local businesses can buy pre-roll, mid-roll and post-roll video as standalone or in conjunction with audio spots. Radio can also produce branded video content for local advertisers, leveraging both their production and sales capabilities.

So how do you tackle all this to-do list? Futuri Media can help. 

  • Top-quality mobile apps: With Futuri Mobile, we can design mobile apps with custom features to showcase your best content and create an immersive mobile experience. Our apps are highly customizable; choose from one of three starting points and create a station app that has any of literally hundreds of customizations. 
  • Get into the video business — without derailing other parts of your business: To help time-strapped hosts and producers with content, we’ve added TopicPulse Instant Video. Subscribers can access dozens of videos daily, based on the day’s hottest topics that they easily can customize with their station branding and even their own PPM-encoded audio. Distribute these on your mobile, web, and social channels. And our POST podcasting system makes it incredibly simple to turn your audio into a video with a licensed image and a dynamic waveform designed to drive engagement. It’s a great way to take advantage of YouTube and other video sharing platforms for your audio content.

***

 

By embracing mobile, digital audio, and digital video, your station can participate in the fast-growing digital and mobile ad boom, as well as bring more innovative and exclusive content to your audience. That’s a win-win for everyone. 

4 ways to maximize your talk breaks

Four Ways to Maximize Your Talk Breaks

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To create engaging breaks, radio should focus on timely tidbits, local happenings, and reveal themselves 

Faced with more competition than ever, radio stations need to make sure their listeners stick around for talk breaks rather than tuning out. The good news for AM/FM stations? Audiences want to hear what hosts have to say. In fact, listeners routinely say their favorite DJs and hosts are a top reason they use local radio. Talk breaks give these popular personalities a chance to speak directly to their audience, engage them on quirky or newsworthy topics, give a glimpse behind the curtain, or get personal. To make the most of breaks radio hosts and producers should plan and program these segments. Understanding that it takes 5 minutes of listening within a 15 minute period to get ratings credit helps us strategize length and content of these breaks as well.

When it comes to breaks, you want to sound as fresh as possible. If you’re a country station, your listeners want the latest music news and celebrity gossip. Sports listeners are hungry for info and insights on their hometown teams. Pop stations can dish on pop culture news and fun factoids to entertain younger fans, like it being National Avocado Day or National Leftover Day and local celebrations or promotions. Radio hosts can share details about their lives and interests. (Listeners really do want to hear about your dating life and your new puppy!) In these breaks you have the audience’s attention, so don’t waste the opportunity. 

Of course, radio hosts and producers are already multi-tasking media mavens juggling on-air, digital, and social responsibilities. Here are four suggestions for making your breaks as engaging as possible: 

  1. Hot topics in your community

    Radio stations are local experts, so there’s no one better to share news and information about happenings in your community. During talk breaks, music stations can share news about upcoming concerts and events while also plugging events your station is sponsoring and where talent is making appearances. You can also clue listeners in on up-and-coming acts that might be coming to town as well as intimate venues they should check out. Similarly, news and talk stations can keep listeners up to date on local news and current events including any newsmakers coming to town or gatherings. Sports stations can dish on local players and teams as well as upcoming opponents and the best tailgates in town.

  2. Give them the best industry news

    When it comes to dishing on the latest news and gossip, you need to be as plugged in as possible. Listeners expect their favorite DJs and hosts to be in the know.  Music format talent should be as up to date as possible on pop culture, celebrity news, and music information, and they should be ready to share that information like a newscaster. Likewise, sports stations can comment on developments in your team’s league or conference and information on teams and sports. Establish your over the air, digital, mobile, and social brand as the go-to resource for your audience’s latest news and information needs and your breaks will become indispensable.

  3. Craft conversation starters and destinations

    Listeners often view breaks as water cooler moments that give them fodder to use in casual conversations throughout the day. To facilitate those moments, radio hosts should be on-point with trends, quirky tidbits, and oddball news, and as they then relay that to your audience and tell them how it impacts your life. This can even be a way to tie in advertisers. For instance, if it is National Ice Cream Day, tell your listeners about your favorite flavors or failed attempts at making homemade ice cream. You can also direct them to a local ice cream shop for free cones. With effective breaks, you can help guide listeners’ conversations as well as drive them to local businesses.

  4. Keep an eye on what’s fading

    While it is important to stay on top of news and trends, you also need to know what’s fading out. These may be topics that you want to avoid, such as a song that’s past its prime or a celebrity who has faded from public view. If the audience thinks you’re out of touch with what’s cool and interesting you lose your platform as a must-listen during breaks. Take note of the topics in your industry that seem to have lost their luster, whether that’s an overplayed song, an overexposed talent, or a meme that’s had its five minutes run out.

At Futuri Media, we know AM/FM stations need help tracking news and trends. Our TopicPulse tool is like insurance for your talk breaks. We track what topics and conversations are trending or fading with your specific target audience so you can focus on your live broadcast, and make sure any voicetracked content is as fresh as possible once it airs. As a real-time story discovery tool, TopicPulse’s AI curates news and information from social channels like Facebook, Twitter, and Instagram as well as more than 100,000 verified news sources. We track what’s popular, what is emerging, and what’s fading.

With TopicPulse, hosts and producers can quickly and easily find fodder for talk breaks, social posts, on demand content, and more! The web-based tool allows you to search by format, topic. and even keyword to find information and news stories that are relevant and interesting to your listeners. Based on our live-tracking, TopicPulse can see what topics are trending and what is burning out. During a live radio broadcast it is invaluable to know what your audience is searching for and reading about in real-time. Our system tracks what is about to go viral, and you can’t get much more up-to-the-minute than that.

TopicPulse also offers IdeaStarters™ that are updated in the TopicPulse app throughout the day and delivered via e-mail twice daily to prep for AM and PM drive. These packaged talk break content offerings feature talking points and even pre-written script suggestions that your hosts can plug and play.

topic pulse Nielsen

TopicPulse Launches New Show Prep Features as Nielsen Audio Study Confirms Its Measurable Results in Time Spent With Radio

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Study shows that users of Futuri Media’s real-time, AI-powered show prep system have consistently higher CUME and AQH share than non-users

Cleveland, Ohio, October 17, 2018 – Futuri Media, a global leader in technology designed to drive audience and revenue growth for broadcasters, today announced the addition of new features to TopicPulse, its real-time, AI-powered show prep system, as well as the results of a new study from Nielsen Audio that shows its measurable results on time spent with radio.

TopicPulse is the only show prep system that uses artificial intelligence that combines real-time insights from Facebook, Twitter, and 100k+ other verified sources of news and information, paired with a team of moderators and content writers, to:

      • Identify topics that resonate with a show’s specific target audience, including Audience, Demo, Format, Market, or Category, in real time;
      • Determine which stories are about to go viral and which are burning out; and
      • Deliver IdeaStarters™ copy points that can be used to kick off a conversation as-is on broadcast, station websites, or social media.

New features available to TopicPulse users include:

      • The Rundown: TopicPulse users can now create an interactive show rundown by dragging and dropping stories and IdeaStarters™ into specific time slots and sharing the schedule with their team. The Rundown’s ‘What’s Missing?’ feature will surface the top five stories trending with a station’s audience that haven’t already been selected for its Rundown.
      • 2018 Midterms Pulse: TopicPulse users can now see which stories related to the upcoming Midterm elections are trending with their audience. This feature is active for all News/Talk stations and available to all other TopicPulse users upon request.

The new features launch at a time when TopicPulse is demonstrating clear ROI for its partners. Nielsen Audio recently conducted a study that correlated ratings of TopicPulse users vs. average stations, and examined whether heavy users of TopicPulse correlated with even higher ratings. Key findings include:

      • Stations doing real-time show prep with TopicPulse have 2x higher cume and AQH share in both P18-49 and P25-54 demos compared to average PPM measured stations.
      • The more frequently TopicPulse stations use the system, the higher their average cume and AQH share. The ten heaviest users of TopicPulse, based on number of logins and minutes used, had +7.3% higher cume rating and +3% higher AQH share than average TopicPulse users.
      • Morning Drive users logged into TopicPulse during the show had 48% higher 6a-10a M-F AQH share than stations that only log in the night before.

The study also determined that morning shows using TopicPulse consistently performed better in AQH share compared to those not using TopicPulse, a finding that was consistent across multiple formats and demos.

Index of AQH Share on TopicPulse client stations vs. average non-TopicPulse client stations during Morning Drive

      • Rock / Classic Rock: 131% P18-49, 116% A25-54
      • Top 40 / AC: 115% P18-49, 100% A25-54
      • Country: 98% P18-49, 85% A25-54
      • Urban: 37% P18-49, 22% A25-54
      • N/T/S: 12% P18-49, 35% A25-54

“A solid blend of art and science is critical for making content decisions that will engage audiences in today’s fragmented media landscape,” says Futuri Media Senior Vice President of Operations, Todd Thomas. “We’re proud that the science TopicPulse technology delivers – a capability no other show prep service delivers – is delivering such a strong competitive advantage for our partners.”

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Futuri is the leading provider of cloud-based audience engagement software for the enterprise. Brands rely on Futuri to make their content more relevant, accessible, engaging, and results-driven. Founded in 2009, Futuri holds 12 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s Fastest-Growing Private Companies for seven consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams.

The Future of Audience and Revenue 2021: Get the white paper now.