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Tag Archive for: TopicPulse

Image of journalists taking notes

The good reporter who became a bad reporter (and how to be good again)

March 27, 2022/in Digital Publishing, Tech Trends, Television/by Zena

Are you doing the right things to retain your top performers? 

By Tim Wolff, Futuri’s VP, TV and Digital Publishing Innovation

The full article lives on RTDNA.com, the website of the Radio Television Digital News Association

How do you use your best people?

I’ve learned a lot over the years in news management. One of the earliest and most profound lessons was what happens when managers think their job is to plug people in where they can operationally succeed that day.

Let me explain what mean and how I learned this. Early in my career, when I was a news producer, we had an incredible reporter. He enterprised lead stories every day, was brilliant covering breaking news, and often left extra packages for later shows. He could also dive in to tricky stories and make them make sense, all with a positive, willing attitude.

The editorial decision-makers knew this, of course. So every day, the other reporters got the easy, no enterprise needed stories, while he had to come up with his own lead stories and take on the toughest stories of the day. And then he’d get pulled for big breaking news first, while other reporters just did their one easy package and left.

This went on for probably close to two years. Then one day, I noticed his package and live shot were just ok; not horrible, but not up to his standards. And the next day he had no story ideas, and again seemed to mail in his package and live shot. I wasn’t a manager then, but I knew something was up. I pulled him aside the next day and asked him how he was.

He seemed surprised for a second, then exhaled and said something like, “I guess it’s obvious, right?”

Click here to read the full article on RTDNA.com.

Tim Wolff is Vice President of TV and Digital Publishing Innovation at Futuri. He has 20+ years of experience as a digital and broadcasting leader who’s led top-performing teams across the country at companies including Gannet, Belo, and Cox Media Group Ohio, which includes three daily newspapers, three radio stations, WHIO-TV, and more. Wolff, who holds a Master’s in Journalism from the University of Missouri, also makes a mean green chile stew. You can see his live presentation “What News Managers Need Now” at the upcoming NAB conference. To learn more or continue the conversation, email him at timwolff@futurimedia.com or message him on Linkedin at https://www.linkedin.com/in/timwolff1/.

https://futurimedia.com/wp-content/uploads/2022/03/Wolff_RTDNAblog_032922.jpg 355 640 Zena https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png Zena2022-03-27 16:05:182022-03-29 17:47:37The good reporter who became a bad reporter (and how to be good again)
A newsroom

Will your newsroom be ready when social media transparency becomes regulated?

January 6, 2022/in Digital Publishing, Radio, Tech Trends, Television/by Zena

Social media transparency is about to get regulated: here’s what it means for your newsroom.

By Tim Wolff, Futuri’s VP, TV and Digital Publishing Innovation

The talk–and there’s been a lot of it in recent years–is becoming more than talk. Bipartisan bills have been introduced; the public wants action. Even the founder of Facebook, Mark Zuckerberg, says, “The place where we have the best chance at progress is legislating a certain amount of transparency.”

The main driver, of course, is that so many people use social media and that there is little clarity or consistency around how each social platform chooses the content we see. Toss in a dash of global election interference and warnings that addictive social media is harming our psyche, and you can see where transparency regulation sounds good for consumers.

But what about newsrooms?

An accurate and in-the-moment understanding of the topics and stories people are sharing and seeing on social media has enormous benefits for newsrooms, who are, after all, trying to report and create content about what interests the most people. As the news events of 2022 unfold in a year that will mark the dawn of social media’s legislated transparency, newsroom strategies for monitoring social media will shift as access to more and different social data becomes available. 

It’s foggy at best how social platforms will evolve data sharing in post-regulation. For now, newsrooms need to be careful not to put all their eggs into one basket. A reliance on data coming solely from the social media company itself could become disruptive if the company stops or changes how and what it shares, which currently would be an entirely legal decision on their part.

Consider, for example, CrowdTangle. They were launched as an independent, free-to-use social monitoring tool bought by Facebook in 2016. CrowdTangle is used in almost every newsroom in the U.S. Journalists log in using their personal Facebook account to access a depth of data culled from public Facebook Pages and Groups, Instagram accounts, and the most popular subreddits. But that can all change in a hurry. 

This week, news came out that the co-founder of CrowdTangle, Brandon Silverman, left Facebook and is now working with a bipartisan group of U.S. senators to shape laws intended to make social media more transparent. Silverman also told the New York Times that the CrowdTangle team was disbanded last fall, and the product was being moved under Facebook’s integrity team. He also says it became an annoyance within Facebook, making it unclear how long Facebook will support it.

That’s one reason we have always focused on a much broader range of data here at Futuri. With TopicPulse, the most advanced AI-driven social data tool, we track data from Facebook, Instagram, Twitter, and over 100,000 news publishers. Because we monitor all these different sources and publishers, our partners are covered and won’t be disrupted by one social company shutting something down.

We also include real people as part of the mix, helping monitor and manage the artificial intelligence that brings real-time, live demographic data and predictive analysis to thousands of stories every minute.

We believe in data, we believe in transparency, and we believe in constantly improving the best tools that help newsrooms spend less time unraveling the data behind trending stories so they can concentrate on serving their communities.

Here are our top pro tips to help your newsroom track social media for content:

  • Have a broad scope of data sources
  • Choose information that can be widely accessed in your newsroom; if only one or two people have access, that’s a significant risk for you
  • Track more than just your brand(s) social media and your competitors; after all, that’s only a tiny portion of the average consumer’s social media activity
  • Remember, it’s not a zero-sum game between you and the other TV/Radio/Newspapers in town. Social and digital are virtually unlimited, and you have endless opportunities to grow your brand
  • Keep a healthy skepticism about any self-reporting platform
  • Track trending news topics outside of your news team’s comfort zone (we tend to live in similar areas, follow similar social media, and only reflect a portion of our communities)
  • Ask for (or demand) transparency whenever possible, just as we should be as transparent as possible with our news consumers
  • Ask your news team how much time they spend mining social media for news and tips. Then have them track it to get the actual number
  • Look for tools that can save your news team time and get them the essential information they need (you’ll need AI, and you’ll see an immediate positive impact on your team and your news)
  • Take a look at what personal data your news team has had to share to get access to tech or social media data; journalists are under fire as never before, and it’s a good idea to have a cybersecurity expert review the risks journalists have taken in exposing private information to tech and social media companies
  • Stay up to date on changes in social, AI, and media technology by following on LinkedIn, Twitter, or your platform of choice

Tim Wolff is Vice President of TV and Digital Publishing Innovation at Futuri. He has 20+ years of experience as a digital and broadcasting leader who’s led top-performing teams across the country at companies including Gannet, Belo, and Cox Media Group Ohio, which includes three daily newspapers, three radio stations, WHIO-TV, and more. Wolff, who holds a Master’s in Journalism from the University of Missouri, also makes a mean green chile stew.

https://futurimedia.com/wp-content/uploads/2022/01/Newsroom_640x355.png 355 640 Zena https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png Zena2022-01-06 13:34:312022-01-06 13:37:43Will your newsroom be ready when social media transparency becomes regulated?

Call it a comeback: Sports is back in local news

December 8, 2021/in eSports, Television/by jesse

Remember how local news cut back on sports for the past decade?

That’s changing–FAST.

 

By Tim Wolff, Futuri’s VP, TV and Digital Publishing Innovation

For most of the past 15 years, local news has been cutting back on sports. I remember when I first heard that a local TV station in Colorado was dropping sports from its regular newscasts. I was shocked! 

 

But it also made sense. When looking at ratings numbers, about half the viewers weren’t particularly interested in sports. The other half were passionate fans and their interest in sports helped them to decide which station to watch.

 

The rise of ESPN and getting sports scores on your phone made local news leaders think they were going to lose those passionate sports fans, anyway. That’s why many decided to save money and cut sports.

 

But there’s another factor they didn’t know was coming: legalized sports betting. And with it, big money is coming to local media outlets that take the necessary steps to capture the sports fans.

 

 About 70% of news consumers say they go to a local broadcast, app or website for sports news weekly; that number jumps dramatically among gaming and esports fans: more than 90% say they go to local news every week, according to recent research by Futuri and SmithGeiger.

 

That’s not all. More than 60% of news consumers bet at least occasionally on sports. And news consumers generally see adding betting information during newscasts as a good thing.

 

When asked what impact adding betting information to local news would make, 36% said they would be more likely to watch a local station. Only one in five said they would not want betting information in a newscast.

 

The audience is clearly interested. And anyone who has watched a local newscast in a state where sports betting is legal can tell you that the revenue is there. When I was in Denver for the Radio Television Digital News Association conference, it seemed almost every commercial was for a sports betting app or a casino. And that’s the case wherever sports gambling is legal.

 

Futuri CEO Daniel Anstandig says, “Sports betting advertising is one of the fastest-growing revenue streams for broadcasters,” predicted to grow by $3 billion by 2023. That’s why Futuri launched TopicPulse SportsEdge, a real-time, AI-powered story discovery and social content system customized for sports, fantasy and e-sports. Futuri has worked with newsrooms for more than a decade, creating a full suite of innovative, AI-powered audience engagement and sales intelligence solutions.

 

TopicPulse SportsEdge is one tool media outlets can use as they recalibrate news planning to recapture those sports viewers who may have wandered away. Research makes it clear those viewers are ready to come back.

 

But what if you’re one of those news outlets that cut sports? Then start by looking at those who successfully re-imagined what sports content should be. Look for places that know sports news is not just the scores, highlights and game writeups: it’s new information combined with great storytelling you can’t get anywhere else. I’m partial to the great work by Frank Cusumano at KSDK and Derrick Goold at the St. Louis Post-Dispatch. They invest the time to connect with the audience with great stories about people (like this one from Frank) and live interactions with fans (sometimes Derrick’s live chats go on for more than 6 hours).

 

Sports, at its core, is about people. It’s about knowing where your audience is, and where you can take them.

 

Maintaining a strong sports presence is a choice, and it is a choice that pays off well beyond the sports pages and sports segments. Most local sports fans are also local news fans, and we need to give them reasons to choose our news outlet. We can’t afford to throw away those passionate viewers, listeners and readers.  

 

The audience is ready for local news to ramp up sports again. Is your newsroom ready?

If so, be sure to learn more about TopicPulse SportsEdge right here.

https://futurimedia.com/wp-content/uploads/2021/12/Anstandig_MSBC.png 900 1600 jesse https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png jesse2021-12-08 15:40:412021-12-10 08:41:47Call it a comeback: Sports is back in local news

Futuri Launches TopicPulse SportsEdge, AI-Driven Story Discovery for the Growing eSports and Betting Space

November 17, 2021/in Press Release, Radio/by jesse

Futuri officially announces TopicPulse SportsEdge, AI-driven audience engagement and sales intelligence solutions for broadcasters and publishers that is customized for eSports, betting, VR, and fantasy content.

 

TopicPulse SportsEdge empowers news media and content creators who cover eSports, betting, fantasy sports, and VR content by providing 24/7 access to insights on the sports-related stories and topics audiences are talking about right now, what’s losing traction, and what engaging stories they can cover before their competition. It’s an evolution of the TopicPulse system used by thousands of radio and TV content creators nationwide.

 

TopicPulse SportsEdge insights provide a content compass for articles, video script content, social posts, and even marketing decisions. Its IdeaStarters™ content delivers pre-written copy points on the day’s top stories for use in blogs, social posts, and on-air copy. And its companion Instant Video product delivers dozens of fully licensed short videos daily that can be easily branded, customized, and used on websites, apps, and social platforms.

 

The eSports, betting, VR, and fantasy content has never been more lucrative for content creators. Our recent study The Future of Audience and Revenue 2021, done in partnership with research firm SmithGeiger, revealed new insights on the growth opportunity sports, eSports, and sports betting content represent. Of the more than 2,000 U.S. consumers surveyed:

 

  • 92% of sports and sports betting fans go to a local news program on TV for information on their favorite sports, teams, and athletes.

 

  • 90% of sports and sports betting fan go to a local news website and/or a local news app for that content.

 

  • 61.5% bet on sports, with 32.5% betting on both regular-season games and playoffs, and 29% betting on big events like the Super Bowl and March Madness.

 

  • 36.5% would be more likely to watch a local news program if they included sports betting information in their content.

 

The market for esports and sports betting is poised to explode. If you’re ready to get in on the excitement and this software sounds like it’s right for you, visit TopicPulseSportsEdge.com.

https://futurimedia.com/wp-content/uploads/2021/11/Anstandig_MSBC-12.png 900 1600 jesse https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png jesse2021-11-17 20:28:272021-11-18 07:59:16Futuri Launches TopicPulse SportsEdge, AI-Driven Story Discovery for the Growing eSports and Betting Space

Get Serious Clout with Sports Betting and eSports Audiences

October 19, 2021/in Digital Publishing, eSports, Radio, Television/by jesse

We are always looking for new ways to help you to engage with your audiences through our POST and TopicPulse lines of products, so when our team heard about the recent rise of sports betting and eSports, we knew it was a huge opportunity and we could help new customers!

 

That’s what led to TopicPulse SportsEdge, a version of our real-time, AI-powered story discovery and social content system customized for eSports, betting, VR, and fantasy content.

 

To show you how powerful SportsEdge could be for our business, let’s unpack some results from The Future of Audience and Revenue 2021, done with SmithGieger. 

 

The Findings and Ways They Can Help YOU!

Demographics of Sports Bettors

 

The recent Futuri + Geiger study shone a light on what kind of people are ready for sports betting to make its way into the mainstream. 7 out of 10 sports bettors are men. Most are employed full-time and earn more than $75,000 each year. About half of all sports bettors are in their mid 20’s to mid 40’s.

 

So what? Why should your media company market to this segment? Are these people really still listening to the radio and watching television if most of their time is spent betting on sports online?

 

Yes, they are! Sports bettors are still using the radio and television, as well as web media just like everyone else. It would be a missed opportunity not to engage with this demographic on these forums. 4 out of 10 sports bettors enjoy listening to sports talk. 1 out of 4 enjoy listening to newscasts.

 

According to the Futuri + SmithGeigerGroup study, half of the survey takers said that they bet on season games, playoffs, and big events like the Super Bowl and March Madness. 4 out of 10 of the survey takers said they would see it as a positive if local news programs were to offer odds, betting lines, and best bets in their sports reports

 

Wouldn’t it be great to engage with sports bettors and always have engaging content to keep them coming back? SportsEdge can help you accomplish exactly that!

 

eSports Viewership on the Rise

Sports betters are a big market, but what about eSports viewers as well? 

 

We can answer that with a resounding YES.

 

The numbers are astounding and represent a wide market: there are slightly more men than women playing video games. 3 out of every 4 children play video games. The median age of the video gamer is 31, so half of all gamers are older than 31 and the other half is younger. Half of all video game players play seven or more hours a week, but still have time for life’s other activities and traditional mainstream media consumption.

 

Best of all, 227 million US consumers played video games in 2021, an increase from the 214 million who played in 2020. Furthermore, there were 26.6 million monthly eSports viewers in the US in 2021. That number is projected to grow to 31.4 million in 2023.

 

That’s a lot of people, but what about the money? There is $1.8 BILLION anticipated eSports revenue by 2022. 69% of this eSports revenue will come from sponsors or ads. Media rights, ticket sales, and merchandise will account for only the other 31% of eSports revenue.

 

Particularly with eSports, there are unique opportunities for advertising such as appealing to a niche audience, but best of all having a large audience for a long time period at a low cost. That sounds like a winning equation to me!

 

With such a growing interest in eSports and revenue to be gained in this area, why would you want your company to get left out of all the action?

Sports Betting and eSports: Key Takeaways

 

Now you know why sports betting and eSports are two key audiences in advertising that need to be capitalized on by your company. 

 

If you’re ready to take advantage of this, we’re ready to help.

 

If you’re read to elevate your game with TopicPulse SportsEdge, visit TopicPulseSportsEdge.com.

https://futurimedia.com/wp-content/uploads/2021/10/Anstandig_MSBC-5.png 900 1600 jesse https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png jesse2021-10-19 12:00:042021-11-18 12:32:40Get Serious Clout with Sports Betting and eSports Audiences

How Sports Betting Could Be a Safe Bet for Your Business

October 16, 2021/in Digital Publishing, eSports, Industry News/by jesse

We’re back today with some more insight into what  The Future of Audience and Revenue study from Futuri and SmithGeiger Group uncovered about maximizing your audience for increased revenue. 

 

So far we’ve talked about the ways in which the modern audience has changed, and how your organization can adjust to meet their evolving expectations.If you want to see real results, you’ll need to be prepared to take some risks. 

 

Those risks often mean exploring new markets, and on that note, here’s some advice that you have certainly never heard from your financial advisors: it might be time to go all-in on betting. 

 

We’re not talking about hitting the horse track or pinning it all on a prizefighter. What we are talking about is giving your audience what they want. And the answer to what they want is simple – they want to place some bets. 

 

Weighing the Odds

 

The Futuri x SmithGeiger study found that 72% of its over 2,000 participants that were between the ages of 16 and 74 are still tuning in for the big game, whether they’re watching at their favorite dive bar with friends or at home from the comfort of their own couch. 

 

Once again, locally produced content reigns supreme. 69% of the aforementioned 16-to-74-year-olds keep up with sporting events by accessing a local news site, and 71% tracking results through their preferred source’s app. 

 

Now, consider how those numbers jump for esports and gaming. In 2020, Forbes reported that the gaming industry generated over $120 billion in revenue as opposed to football, which generated only $11 billion. But whether they’re following the score by sitting in front of the big screen, visiting the local news provider’s website, or going straight to the app, the study found that over 90% of respondents are “tuning in.” 

Baseball might be America’s favorite pastime, but for media companies, the game has changed. Some people want to watch baseball. Some people want to watch competitive Farming Simulator. How can you reach them all?

 

Go All-In

With the legalization of sports betting in 2018, betting on sports has become an attractive enterprise. The Futuri x SmithGeiger study discovered that roughly 62% of respondents are willing to bet on sporting events. 

 

The best way to meet their needs, then, is to produce content that caters to that desire. And the easiest way to do this is, once again, to reach them at a local level. 

 

Additionally, 42% of respondents expressed interest in seeing odds and betting lines presented on their local news programs, which is another potential strategic move for your company. 

 

In short, the possibilities are endless. Whether you’re broadcasting expert predictions or hosting radio contests, the “fun” part of betting is feeling like you’re part of the action. The savvy media company needs to be committed to making that desired content readily available to their audience. 

 

What’s the Next Step?

 

If embracing new content seems like a daunting task, remember that you’re not alone. 

 

Futuri’s got your back. 

 

We’re prepared to make your sports betting transition easier if that’s a route you choose to pursue. Our solutions like TopicPulse are set to drive your content to the forefront of your audience’s search. Will you be ready for them?

 

Have more questions? A good place to start would be taking a look a the results of the Futuri x SmithGeiger study to use. I’ll introduce you to some of the tools that can help you grow your content, audience, and revenue. You can learn more about the whitepaper and study right here.

https://futurimedia.com/wp-content/uploads/2021/10/Anstandig_MSBC-4.png 900 1600 jesse https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png jesse2021-10-16 14:47:292021-10-18 14:51:33How Sports Betting Could Be a Safe Bet for Your Business
Daniel Anstandig session at Morning Show Boot Camp

Morning Show Boot Camp 2021: Daniel Anstandig’s Innovation Session

August 13, 2021/in Events, Industry News/by Zena

Futuri always looks forward to the Morning Show Boot Camp conference in Chicago, where some of the best morning show talent in the business comes together to talk about their craft, their audience, and what the future holds. This year, Futuri CEO Daniel Anstandig once again led an innovation-focused session, titled The Crucial Role of Innovation in an Ever-Changing Business. 

For those who attended the session and would like to go deeper on the topics Daniel discussed, we’ve included a number of resources below. Let’s keep this conversation going! We’re always honored to talk with this fantastic group.

We hope you can checkout out our podcasting system, POST, and our show prep and social content services, TopicPulse and Prep+. These are innovative solutions that, as Daniel discussed in his session, will keep your company at the forefront of morning shows around the world.

Until next year!

Recommended Readings:

  • Top tips for constant innovation.
  • Insights of the “smaller teams win” study were summarized in a paper published in Nature and highlighted in a 2019 Harvard Business Review article: “When Small Teams Are Better Than Big Ones.”
  • HBR article: 4 Ways to Build an Innovative Team (hbr.org)
  • Researchers have long established that intrinsic motivation is a major component of what makes people creative.
  • Innovation Success: How the Apple iPod Broke all Sony’s Walkman Rules | INSEAD Knowledge
  • Timeline of social media – Wikipedia
  • Most Popular Websites 1993 – 2020 – YouTube
  • How Corporations Steal Your Data Through Your Phone – YouTube
  • What Killed MySpace? (It Wasn’t Facebook) – YouTube
    • Myspace – Wikipedia
  • TikTok Business Model – What Makes It So Popular – YouTube
  • The World’s Most Innovative Companies 2017: Video Honorees | Fast Company
  • Importance of Big Data Analytics in Media Industry| Quantzig
  • The Real History of Twitter, in Brief (lifewire.com)
  • Songtradr raised $50m to help it become the leading B2B music marketplace (thehustle.co)
  • 5 Stories of Innovation and 5 Stories of Dis-integration | LinkedIn
  • The Story of Shazam: The Startup Days. An inspiring lesson in innovation, perseverance and at the end of it all, friendship. | The Startup (medium.com)

Deeper on Innovation:

  • Everett Rogers Diffusion of Innovation Theory Business Management & Leadership August 2021 (biznewske.com)
  • Breakthrough Innovation – What Are They, and How Do You Create One? – Disruptor League

Netflix Timeline:

  • Winning the Customer Journey Battle: Netflix vs Blockbuster Case Study | THE STRATEGY JOURNEY
  • Timeline of Netflix – Wikipedia
  • Some Churches are Like Netflix and Some are Like Blockbuster | Missional (missionalmarketing.com)
  • CHART OF THE DAY: Netflix Takes Off As Blockbuster Fades (businessinsider.com)

 


https://futurimedia.com/wp-content/uploads/2021/08/Anstandig_MSBC.png 900 1600 Zena https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png Zena2021-08-13 06:22:232021-08-13 08:24:17Morning Show Boot Camp 2021: Daniel Anstandig’s Innovation Session

Futuri’s AI-Driven Content, Audience, and Revenue Growth Technology Sees Record Usage Growth in 2020

December 27, 2020/in Press Release/by Mia Cross

Solutions like TopLine, POST, and TopicPulse are being used more than ever amid seismic shifts for content creators and broadcasters.

CLEVELAND, December 14, 2020 — In a year of unprecedented change in the ways broadcasters do business and audiences consume content, usage of Futuri’s AI-driven audience engagement and sales intelligence technology hit record highs. Analysis of 2020 product usage data proves that content creators and broadcasters are more reliant than ever on technology across all aspects of their business:

TopicPulse, Futuri’s AI-powered story discovery, show prep, and social content system, has seen 135,688,133 minutes — that’s more than 94,000 days — of usage by partners in 2020. The 61% growth spike in user sessions TopicPulse saw earlier this year when disruptions began has sustained throughout the year as broadcasters look for new ways to differentiate their brands by discovering and creating content that engages their specific target audiences.

POST, Futuri’s podcasting system, has now published podcasts with over ONE BILLION plays, enabling content creators and broadcasters to grow audience and revenue on multiple platforms. Exclusive POST features specifically designed to make the podcasting process fast, easy, and efficient for broadcasters have been key in driving this growth.

TopLine, Futuri’s revolutionary sales intelligence system that pairs cutting-edge AI with expert human analysis, has helped deliver $130 million in advertising/sponsorship revenue for its partners in 2020. This represents TopLine’s highest revenue number ever, despite the fact that this has been an unquestionably tough revenue year for media sales executives.

“This year, there have been seismic shifts in the way broadcasters and publishers create, produce, distribute, and monetize content, and there is no sign that we’re going back to the old way of doing things,” said Futuri CEO Daniel Anstandig. “The massive growth in usage of Futuri’s AI-driven solutions shows that we’re uniquely capable of helping media companies and content creators grow audience and revenue now and in the ‘next normal.’”

Stations interested in a complimentary consultation on their productivity and distribution strategies can fill out the form below to learn more.



https://futurimedia.com/wp-content/uploads/2020/12/GROWTH-2020.png 355 640 Mia Cross https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png Mia Cross2020-12-27 08:10:582021-01-17 15:05:07Futuri’s AI-Driven Content, Audience, and Revenue Growth Technology Sees Record Usage Growth in 2020

Futuri’s AI-Driven Content, Audience, and Revenue Growth Technology Sees Record Usage Growth in 2020

December 14, 2020/in Press Release/by Mia Cross

Solutions like TopLine, POST, and TopicPulse are being used more than ever amid seismic shifts for content creators and broadcasters.

CLEVELAND, December 14, 2020 — In a year of unprecedented change in the ways broadcasters do business and audiences consume content, usage of Futuri’s AI-driven audience engagement and sales intelligence technology hit record highs. Analysis of 2020 product usage data proves that content creators and broadcasters are more reliant than ever on technology across all aspects of their business:

TopicPulse, Futuri’s AI-powered story discovery, show prep, and social content system, has seen 135,688,133 minutes — that’s more than 94,000 days — of usage by partners in 2020. The 61% growth spike in user sessions TopicPulse saw earlier this year when disruptions began has sustained throughout the year as broadcasters look for new ways to differentiate their brands by discovering and creating content that engages their specific target audiences.

POST, Futuri’s podcasting system, has now published podcasts with over ONE BILLION plays, enabling content creators and broadcasters to grow audience and revenue on multiple platforms. Exclusive POST features specifically designed to make the podcasting process fast, easy, and efficient for broadcasters have been key in driving this growth.

TopLine, Futuri’s revolutionary sales intelligence system that pairs cutting-edge AI with expert human analysis, has helped deliver $130 million in advertising/sponsorship revenue for its partners in 2020. This represents TopLine’s highest revenue number ever, despite the fact that this has been an unquestionably tough revenue year for media sales executives.

“This year, there have been seismic shifts in the way broadcasters and publishers create, produce, distribute, and monetize content, and there is no sign that we’re going back to the old way of doing things,” said Futuri CEO Daniel Anstandig. “The massive growth in usage of Futuri’s AI-driven solutions shows that we’re uniquely capable of helping media companies and content creators grow audience and revenue now and in the ‘next normal.’”

https://futurimedia.com/wp-content/uploads/2020/12/GROWTH-2020.png 355 640 Mia Cross https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png Mia Cross2020-12-14 07:05:302020-12-14 07:05:30Futuri’s AI-Driven Content, Audience, and Revenue Growth Technology Sees Record Usage Growth in 2020

Innovation19 Podcast: AI and the Future of News

November 30, 2020/in Digital Publishing, Podcasts, Television/by anuj
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https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png 0 0 anuj https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png anuj2020-11-30 14:26:092021-02-15 14:40:01Innovation19 Podcast: AI and the Future of News
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Futuri is the leading provider of cloud-based audience engagement software for the enterprise. Brands rely on Futuri to make their content more relevant, accessible, engaging, and results-driven. Founded in 2009, Futuri holds 12 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s Fastest-Growing Private Companies for seven consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams.

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