Posts

Learn how to make your content marketing campaigns work harder by including the following six foundational content and digital marketing technologies in your marketing stack.

Building an effective marketing tech stack can be a daunting task. It can be challenging to discern the essential components when you’re starting from zero, or if you’re tasked with updating it, you may be constrained by a  limited budget.  

Whether you’re building or refreshing your martech stack, several proven software platforms and tools are essential to create potent digital marketing campaigns that will grow your business. Stay on top of the trends and make your marketing campaigns work harder for you by including the following six foundational content and digital marketing technologies in your marketing stack.

 

Content Management Systems (CMS)

A hub and foundation for all your marketing efforts

Every marketing stack begins with a content management system. The hub of all your operations, this system provides you with powerful and accessible tools to control your content. (Many cater to specific types of content, while others remain more catch-all solutions.) Without specialized programming knowledge, CMS users can add, publish, and manage content, website, and blogs, including audio-visual, elements, design, and editorial. In simple terms, a CMS allows you to build content-rich implementations on the web without needing to write the code from scratch.

Project Planning Systems

Keep your entire team on the same page to nail deadlines

Even with a great CMS in place, project planning is critical to ensure you meet timelines, deliverables, and align benchmarks. As marketing has grown in possibility, so has its complexity. Project planning systems provide a cohesive platform for your teams to communicate and plan successful content and digital marketing campaigns. Version control remains a concern of the past as team members can all add, edit, and manage the same content at the same time.  

Content Creation Tools

Create multimedia-rich executions that make your content pop

After implementing research-driven planning, the next must-have in your content marketing stack are content creation tools. Contemporary content creation platforms allow even the least creative-minded amongst us to become videophiles, audio engineers, and ever-slick content creators. While some content creation solutions are costly professional suite options, others empower team members — with varying skill sets, no doubt! — to create multimedia content with smooth plug-and-play execution.  No matter what route is selected, both will take marketing efforts to the next level across audio, visual, and design paradigms. 

Social Media and Email Marketing Platforms

Publish, distribute, and discover your audience with these platforms 

Depending on your business needs and its audience, you’re going to need a social media marketing platform, an email marketing platform — or both. (Your decision should be based upon which platform best capitalizes on the channels that are most effective in reaching your audience.) Many technologies provide you with a user-friendly console and options to monitor, edit, and schedule your social and email marketing campaigns. Integrating your final content into various marketing streams is critical to amplify its reach and impact. 

Analytics and Insight Platforms

For: Content audits, measurement, and ROI

Once your content is distributed, analytics are crucial to proving the effectiveness of your campaigns based on a variety of consumption metrics, including impressions, downloads, uniques, platform, location, and click-through rate (CTR), etc.  More than just SEO, these analytic tools and platforms can help you measure your audience, anticipate their needs, and develop successful, relevant strategies with which to reach them, scaling your campaigns to new heights.

Audio Management & Marketing

Streamline audio post-production, distribution, and measurement

With so many marketing tech stack must-haves, you might be considering solutions that perform across content types. Yet many of the traditional content marketing tools are unable to provide powerful audio content capabilities that marketers need. 

The POST audio management and marketing platform offers post-production, audiogram and video creation, distribution, analytics, and more functionalities all in the same platform. Designed for organizations that want to grow their audio content marketing ROI, POST’s no-surprises pricing model features unlimited storage, so additional hosting fees when your content finds a large audience doesn’t blow your budget . This all-in-one cloud-based platform is in essence an audio and social video content CMS, publishing and distribution , and analytics system all wrapped up in a single platform.

Start building (or refreshing) your marketing tech stack today with these must-have digital marketing tools and technologies. Contact us to learn more about audio management and marketing technology today.

 

Digital content is a tried and true form of communication. But what if we told you turning to audio can take your content marketing plan to the next level?

In today’s digital age, everyone is upping their online presence — whether that be through a modernized website, increased social media activity, or expanded content capabilities. With this rise in digital content comes an increase in competition, making it harder for your business to stand out.

But there’s a savvy way for brands to cut through the noise to build brand loyalty: audio content.

This type of content includes (but is certainly not limited to) podcasts, audiobooks, webinars, and more. Because the various formats are easily shareable on social and available for on-demand listening, audio can give brands the edge they need to deepen their relationships with existing customers and capture the attention of new listeners.

If you’re on the fence about whether audio content has a place in your content marketing lineup, take a look at the following five ways it can add value:

  1. Audio expands your marketing arsenal:
    No matter what your company specializes in, it’s important to have stellar resources on hand at all times to demonstrate your company’s capabilities. Just getting started with content marketing? From eBooks to case studies, content marketing is essential for building brand awareness, addressing customer questions and pain points, and prospecting. Audio seamlessly integrates with and enhances your existing content campaigns and gives you an additional platform to engage with your key audiences and promote your brand’s offerings and thought leadership.
  2. Audio increases your reach and shareability:
    Recent reports conducted by Nielsen and Edison show that 32% of Americans (150 million) listen to podcasts at least once a month — and many tune in much more frequently than that! One of great things about audio is that it’s effortless to engage with, meaning people can easily listen within a social feed without being prompted to click over to a different website or platform. And because audio content is so easy to consume, people are more likely to listen to completion — increasing the likelihood your social followers will share your content and allowing your brand to reach an expanded audience and increase brand awareness.
  3. Audio allows for more personal interactions with industry experts:
    This popular format enables audiences to learn from your organization’s thought leaders in a direct and personal way. Unlike a written interview, audio interviews allow listeners to enjoy a more personal experience. Being able to hear from an industry expert in their own voice with raw emotion — rather than short, written quotes in a blog post — can increase the impact of the interview and foster stronger audience engagement. Added bonus? Once the session is recorded and packaged to be shared, your guest can easily share the interview, giving you free exposure to their followers.
  4. Audio provides a new platform to become a thought leader:
    Even though podcasting and audio content has gained a lot of ground in the past few years, there’s still plenty of room for more! Depending on your industry or area of expertise, it’s possible your brand has little audio competition, giving you the ability to establish your company as a thought leader in this popular content space.
    Audio allows you to show a creative side:
    Part of standing out from the competition is tapping into your creative side, which can be done by including audio content in your marketing mix. Plenty of tools exist to help give you a creative edge and elevate the quality of your audio. One of those is StoryMint, an all-encompassing audio marketing and management platform that allows agencies, content marketing teams and digital content producers to collaborate on the production of audio projects, including research and script writing. The platform gives your creators the space to put their heads together and develop the best ideas.

Audio content has the potential to exponentially elevate your marketing capabilities, yet many brands hesitate adding this promising format to their marketing mix. By understanding the value audio can add, look for opportunities to incorporate it into your content marketing initiatives to elevate your content, build brand loyalty and grow your business.