Learn how to make your content marketing campaigns work harder by including the following six foundational content and digital marketing technologies in your marketing stack.
Building an effective marketing tech stack can be a daunting task. It can be challenging to discern the essential components when you’re starting from zero, or if you’re tasked with updating it, you may be constrained by a limited budget.
Whether you’re building or refreshing your martech stack, several proven software platforms and tools are essential to create potent digital marketing campaigns that will grow your business. Stay on top of the trends and make your marketing campaigns work harder for you by including the following six foundational content and digital marketing technologies in your marketing stack.
Content Management Systems (CMS)
A hub and foundation for all your marketing efforts
Every marketing stack begins with a content management system. The hub of all your operations, this system provides you with powerful and accessible tools to control your content. (Many cater to specific types of content, while others remain more catch-all solutions.) Without specialized programming knowledge, CMS users can add, publish, and manage content, website, and blogs, including audio-visual, elements, design, and editorial. In simple terms, a CMS allows you to build content-rich implementations on the web without needing to write the code from scratch.
Project Planning Systems
Keep your entire team on the same page to nail deadlines
Even with a great CMS in place, project planning is critical to ensure you meet timelines, deliverables, and align benchmarks. As marketing has grown in possibility, so has its complexity. Project planning systems provide a cohesive platform for your teams to communicate and plan successful content and digital marketing campaigns. Version control remains a concern of the past as team members can all add, edit, and manage the same content at the same time.
Content Creation Tools
Create multimedia-rich executions that make your content pop
After implementing research-driven planning, the next must-have in your content marketing stack are content creation tools. Contemporary content creation platforms allow even the least creative-minded amongst us to become videophiles, audio engineers, and ever-slick content creators. While some content creation solutions are costly professional suite options, others empower team members — with varying skill sets, no doubt! — to create multimedia content with smooth plug-and-play execution. No matter what route is selected, both will take marketing efforts to the next level across audio, visual, and design paradigms.
Social Media and Email Marketing Platforms
Publish, distribute, and discover your audience with these platforms
Depending on your business needs and its audience, you’re going to need a social media marketing platform, an email marketing platform — or both. (Your decision should be based upon which platform best capitalizes on the channels that are most effective in reaching your audience.) Many technologies provide you with a user-friendly console and options to monitor, edit, and schedule your social and email marketing campaigns. Integrating your final content into various marketing streams is critical to amplify its reach and impact.
Analytics and Insight Platforms
For: Content audits, measurement, and ROI
Once your content is distributed, analytics are crucial to proving the effectiveness of your campaigns based on a variety of consumption metrics, including impressions, downloads, uniques, platform, location, and click-through rate (CTR), etc. More than just SEO, these analytic tools and platforms can help you measure your audience, anticipate their needs, and develop successful, relevant strategies with which to reach them, scaling your campaigns to new heights.
Audio Management & Marketing
Streamline audio post-production, distribution, and measurement
With so many marketing tech stack must-haves, you might be considering solutions that perform across content types. Yet many of the traditional content marketing tools are unable to provide powerful audio content capabilities that marketers need.
The POST audio management and marketing platform offers post-production, audiogram and video creation, distribution, analytics, and more functionalities all in the same platform. Designed for organizations that want to grow their audio content marketing ROI, POST’s no-surprises pricing model features unlimited storage, so additional hosting fees when your content finds a large audience doesn’t blow your budget . This all-in-one cloud-based platform is in essence an audio and social video content CMS, publishing and distribution , and analytics system all wrapped up in a single platform.
Start building (or refreshing) your marketing tech stack today with these must-have digital marketing tools and technologies. Contact us to learn more about audio management and marketing technology today.