Tag Archive for: featured

You don’t need a professional studio to record a successful podcast. Learn how you can record professional-quality podcast audio at your home or office.

You’ve figured out what you want to accomplish with your podcast. You’ve chosen to distribute your show with POST. But just how do you actually record a podcast? You’re likely asking yourself questions like “what do I use for a microphone?”  “Should I record it on my computer or phone?” “How much money will I need to spend to get started?” Relax!  Let me demystify the process of setting up a home/office studio, trust me, it’s less daunting than you think.

In theory, you could use the microphone that’s built into your computer, or even a small portable recorder, along with a basic audio editing program to create an audio podcast, but should you?  The short answer is no. It’s not what’s considered a best practice when setting up a podcast studio. However, with a relatively inexpensive microphone and a decent piece of recording/editing software (some even free), you can have your podcast suite setup and ready to go in minutes, no engineering degree required!

Part One – Recording a single voice podcast (no guest mics):

Let’s start with the microphone. A basic recording setup can be as simple as purchasing a decent quality USB microphone that plugs directly into your PC or Mac and requires no special audio interface or mixer. Your choices will range from headset mics targeted at gaming or VOIP, to broadcast-quality mics designed specifically for podcasting. For the best quality, I’d opt for the latter. You’ll also want the ability to plug in a set of headphones to monitor your recording.  With that in mind, you may want to consider Blue Microphones Yeti or The Rode Podcaster. If you want to kick it up a notch, try Blue Microphones Yeti Pro XLR and USB Condenser Microphone. There are many other options on the market today. Keep in mind that room acoustics and your own voice will determine what the best microphone is for you, however both the Yeti and the Rode Podcaster are great options that work well in many acoustical settings and with a wide range of voices.

So now you’ve picked out your USB microphone, what’s next? The recording software. The choices range from free to expensive.  In some cases, the open source Audacity program is all you need (https://www.audacityteam.org/). Audacity is an easy-to-use, multi-track audio editor and recorder for Windows, Mac OS X, GNU/Linux and other operating systems.  Best of all, it’s free to use!  Another option I find that’s quite often overlooked is Garageband from Apple. If you own a Mac, any Mac, you have Garageband. While it is designed for making music, recording a voice track for podcasting is super simple! Plus the fact it is a multi-track editor, adding music and other sound clips to your podcast is really easy. Here are some other commonly used pieces of recording software on the market today:

If you already subscribe to Adobe’s Creative Cloud, Audition might be a great add-on for you.  Hindenburg is packed with many features to help you easily polish the sound of your podcast such as automatic level (volume) setting. If you prefer a more advanced solution, Avid’s ProTools is considered by many as the Cadillac of recording/production software.

Coming up in Part Two, we’ll explore setting up a studio to accommodate multiple/virtual guests.  Happy podcasting!


You read our 2020 Guide to Creating a Successful Podcast: Setting Up a Home or Office Studio post, and you now have your studio ready to go. Perhaps you’ve even recorded your first episode, and now it’s time to bring in guests for the next one. Where do you start? There are a couple of things to consider. You may have guests join you in your home/office studio, but chances are you’ll have them join remotely, either because you’re social distancing or because they’re based in a different city. Let’s tackle both scenarios, starting with remote guests.

You have many options for bringing virtual guests into your podcasts using your computer including services like Zoom, Skype, Goto Meeting, and Google Hangouts. Using these services to bring guests into an episode is absolutely possible, but it can be a little tricky. I recommend experimenting with a couple of different platforms before it’s showtime.

Almost all of these platforms have the ability to record a session in the cloud, which you can download after.  However, the quality of the internet connections on both ends will dictate how the finished product sounds and may result in poor sound quality at times.  Once downloaded, the audio can be edited in your DAW (Digital Audio Workstation, ie: Audacity, Adobe Audition, Garageband, Hindenburg, ProTools etc, see Part One) to create the final mix of your episode.

Don’t fret!  The good is there are several services that are now making the process of remote recording your podcast so much easier. With platforms like Zencastr, Ringr and SquadCast, you invite guests to join a session and each person’s audio is recorded locally then saved for you to bring into your DAW for editing later, making them sound as if they were in the studio with you or at least close to it.  Of course, the quality of your guests’ microphones will play into the final sound.  If you have a remote co-host, it will be worth them investing in a USB microphone (see Part One for suggestions), preferably the same one you purchased.


If you’re going to consistently bring guests in from the outside or even in person, Rode Microphones has come to the rescue with a moderately priced podcast production studio specifically designed for, you guessed it, podcasters! The Rodecaster Pro is an easy-to-use studio that will connect to your Mac or PC via a USB port.  Here’s how the manufacturer describes the Rodecaster Pro: “The RØDECaster Pro™ is designed to simplify podcast production whilst delivering superb audio quality. It supports up to four presenters, as well as offering easy connection to phone, USB and Bluetooth™ sources. Eight programmable pads offer instant playback of sound effects and jingles. Podcasts can be recorded directly to microSD™ card, or to a computer via USB. Ease of use is assured, with intuitive controls and large full-colour touchscreen.” By connecting through your smartphone’s Bluetooth, you can easily bring a guest into the conversation. Not to mention you can connect up to four XLR microphones (like a RodeProcaster or Blue Microphones Yeti Pro Condenser Microphone) for “in-studio guests.”

Happy podcasting!

Digital content is a tried and true form of communication. But what if we told you turning to audio can take your content marketing plan to the next level?

In today’s digital age, everyone is upping their online presence — whether that be through a modernized website, increased social media activity, or expanded content capabilities. With this rise in digital content comes an increase in competition, making it harder for your business to stand out.

But there’s a savvy way for brands to cut through the noise to build brand loyalty: audio content.

This type of content includes (but is certainly not limited to) podcasts, audiobooks, webinars, and more. Because the various formats are easily shareable on social and available for on-demand listening, audio can give brands the edge they need to deepen their relationships with existing customers and capture the attention of new listeners.

If you’re on the fence about whether audio content has a place in your content marketing lineup, take a look at the following five ways it can add value:

  1. Audio expands your marketing arsenal:
    No matter what your company specializes in, it’s important to have stellar resources on hand at all times to demonstrate your company’s capabilities. Just getting started with content marketing? From eBooks to case studies, content marketing is essential for building brand awareness, addressing customer questions and pain points, and prospecting. Audio seamlessly integrates with and enhances your existing content campaigns and gives you an additional platform to engage with your key audiences and promote your brand’s offerings and thought leadership.
  2. Audio increases your reach and shareability:
    Recent reports conducted by Nielsen and Edison show that 32% of Americans (150 million) listen to podcasts at least once a month — and many tune in much more frequently than that! One of great things about audio is that it’s effortless to engage with, meaning people can easily listen within a social feed without being prompted to click over to a different website or platform. And because audio content is so easy to consume, people are more likely to listen to completion — increasing the likelihood your social followers will share your content and allowing your brand to reach an expanded audience and increase brand awareness.
  3. Audio allows for more personal interactions with industry experts:
    This popular format enables audiences to learn from your organization’s thought leaders in a direct and personal way. Unlike a written interview, audio interviews allow listeners to enjoy a more personal experience. Being able to hear from an industry expert in their own voice with raw emotion — rather than short, written quotes in a blog post — can increase the impact of the interview and foster stronger audience engagement. Added bonus? Once the session is recorded and packaged to be shared, your guest can easily share the interview, giving you free exposure to their followers.
  4. Audio provides a new platform to become a thought leader:
    Even though podcasting and audio content has gained a lot of ground in the past few years, there’s still plenty of room for more! Depending on your industry or area of expertise, it’s possible your brand has little audio competition, giving you the ability to establish your company as a thought leader in this popular content space.
    Audio allows you to show a creative side:
    Part of standing out from the competition is tapping into your creative side, which can be done by including audio content in your marketing mix. Plenty of tools exist to help give you a creative edge and elevate the quality of your audio. One of those is StoryMint, an all-encompassing audio marketing and management platform that allows agencies, content marketing teams and digital content producers to collaborate on the production of audio projects, including research and script writing. The platform gives your creators the space to put their heads together and develop the best ideas.

Audio content has the potential to exponentially elevate your marketing capabilities, yet many brands hesitate adding this promising format to their marketing mix. By understanding the value audio can add, look for opportunities to incorporate it into your content marketing initiatives to elevate your content, build brand loyalty and grow your business.