Your POST plan is priced per show. So what’s a show, anyway?

The best way to think about a show is to think of it like your favorite TV series. Let’s say that’s The Simpsons. That series — or, when you’re talking about a podcast in POST, a show — has more than 600 episodes! With POST, you can publish as many episodes of your show as you like, as frequently as you wish — daily, weekly, bi-weekly, whatever works for you.

With POST, you’ll never pay additional fees for publishing too many episodes, and you’ll never pay extra fees for hosting too much content with us. Our no-surprises pricing means that you’ll never have to adjust your budget upward if your podcast takes off and you want to create lots and lots of content.

You may want to start with one show for your business or organization, and if you decide you’d like to create different shows — say, to discuss different types of topics or target a different audience — then it’s easy to upgrade. All your content will continue to live in your POST account. No need for multiple logins. POST makes it easy!

 

 

Learn how to make your content marketing campaigns work harder by including the following six foundational content and digital marketing technologies in your marketing stack.

Building an effective marketing tech stack can be a daunting task. It can be challenging to discern the essential components when you’re starting from zero, or if you’re tasked with updating it, you may be constrained by a  limited budget.  

Whether you’re building or refreshing your martech stack, several proven software platforms and tools are essential to create potent digital marketing campaigns that will grow your business. Stay on top of the trends and make your marketing campaigns work harder for you by including the following six foundational content and digital marketing technologies in your marketing stack.

 

Content Management Systems (CMS)

A hub and foundation for all your marketing efforts

Every marketing stack begins with a content management system. The hub of all your operations, this system provides you with powerful and accessible tools to control your content. (Many cater to specific types of content, while others remain more catch-all solutions.) Without specialized programming knowledge, CMS users can add, publish, and manage content, website, and blogs, including audio-visual, elements, design, and editorial. In simple terms, a CMS allows you to build content-rich implementations on the web without needing to write the code from scratch.

Project Planning Systems

Keep your entire team on the same page to nail deadlines

Even with a great CMS in place, project planning is critical to ensure you meet timelines, deliverables, and align benchmarks. As marketing has grown in possibility, so has its complexity. Project planning systems provide a cohesive platform for your teams to communicate and plan successful content and digital marketing campaigns. Version control remains a concern of the past as team members can all add, edit, and manage the same content at the same time.  

Content Creation Tools

Create multimedia-rich executions that make your content pop

After implementing research-driven planning, the next must-have in your content marketing stack are content creation tools. Contemporary content creation platforms allow even the least creative-minded amongst us to become videophiles, audio engineers, and ever-slick content creators. While some content creation solutions are costly professional suite options, others empower team members — with varying skill sets, no doubt! — to create multimedia content with smooth plug-and-play execution.  No matter what route is selected, both will take marketing efforts to the next level across audio, visual, and design paradigms. 

Social Media and Email Marketing Platforms

Publish, distribute, and discover your audience with these platforms 

Depending on your business needs and its audience, you’re going to need a social media marketing platform, an email marketing platform — or both. (Your decision should be based upon which platform best capitalizes on the channels that are most effective in reaching your audience.) Many technologies provide you with a user-friendly console and options to monitor, edit, and schedule your social and email marketing campaigns. Integrating your final content into various marketing streams is critical to amplify its reach and impact. 

Analytics and Insight Platforms

For: Content audits, measurement, and ROI

Once your content is distributed, analytics are crucial to proving the effectiveness of your campaigns based on a variety of consumption metrics, including impressions, downloads, uniques, platform, location, and click-through rate (CTR), etc.  More than just SEO, these analytic tools and platforms can help you measure your audience, anticipate their needs, and develop successful, relevant strategies with which to reach them, scaling your campaigns to new heights.

Audio Management & Marketing

Streamline audio post-production, distribution, and measurement

With so many marketing tech stack must-haves, you might be considering solutions that perform across content types. Yet many of the traditional content marketing tools are unable to provide powerful audio content capabilities that marketers need. 

The POST audio management and marketing platform offers post-production, audiogram and video creation, distribution, analytics, and more functionalities all in the same platform. Designed for organizations that want to grow their audio content marketing ROI, POST’s no-surprises pricing model features unlimited storage, so additional hosting fees when your content finds a large audience doesn’t blow your budget . This all-in-one cloud-based platform is in essence an audio and social video content CMS, publishing and distribution , and analytics system all wrapped up in a single platform.

Start building (or refreshing) your marketing tech stack today with these must-have digital marketing tools and technologies. Contact us to learn more about audio management and marketing technology today.

 

You don’t need a professional studio to record a successful podcast. Learn how you can record professional-quality podcast audio at your home or office.

You’ve figured out what you want to accomplish with your podcast. You’ve chosen to distribute your show with POST. But just how do you actually record a podcast? You’re likely asking yourself questions like “what do I use for a microphone?”  “Should I record it on my computer or phone?” “How much money will I need to spend to get started?” Relax!  Let me demystify the process of setting up a home/office studio, trust me, it’s less daunting than you think.

In theory, you could use the microphone that’s built into your computer, or even a small portable recorder, along with a basic audio editing program to create an audio podcast, but should you?  The short answer is no. It’s not what’s considered a best practice when setting up a podcast studio. However, with a relatively inexpensive microphone and a decent piece of recording/editing software (some even free), you can have your podcast suite setup and ready to go in minutes, no engineering degree required!

Part One – Recording a single voice podcast (no guest mics):

Let’s start with the microphone. A basic recording setup can be as simple as purchasing a decent quality USB microphone that plugs directly into your PC or Mac and requires no special audio interface or mixer. Your choices will range from headset mics targeted at gaming or VOIP, to broadcast-quality mics designed specifically for podcasting. For the best quality, I’d opt for the latter. You’ll also want the ability to plug in a set of headphones to monitor your recording.  With that in mind, you may want to consider Blue Microphones Yeti or The Rode Podcaster. If you want to kick it up a notch, try Blue Microphones Yeti Pro XLR and USB Condenser Microphone. There are many other options on the market today. Keep in mind that room acoustics and your own voice will determine what the best microphone is for you, however both the Yeti and the Rode Podcaster are great options that work well in many acoustical settings and with a wide range of voices.

So now you’ve picked out your USB microphone, what’s next? The recording software. The choices range from free to expensive.  In some cases, the open source Audacity program is all you need (https://www.audacityteam.org/). Audacity is an easy-to-use, multi-track audio editor and recorder for Windows, Mac OS X, GNU/Linux and other operating systems.  Best of all, it’s free to use!  Another option I find that’s quite often overlooked is Garageband from Apple. If you own a Mac, any Mac, you have Garageband. While it is designed for making music, recording a voice track for podcasting is super simple! Plus the fact it is a multi-track editor, adding music and other sound clips to your podcast is really easy. Here are some other commonly used pieces of recording software on the market today:

If you already subscribe to Adobe’s Creative Cloud, Audition might be a great add-on for you.  Hindenburg is packed with many features to help you easily polish the sound of your podcast such as automatic level (volume) setting. If you prefer a more advanced solution, Avid’s ProTools is considered by many as the Cadillac of recording/production software.

Coming up in Part Two, we’ll explore setting up a studio to accommodate multiple/virtual guests.  Happy podcasting!

 

You read our 2020 Guide to Creating a Successful Podcast: Setting Up a Home or Office Studio post, and you now have your studio ready to go. Perhaps you’ve even recorded your first episode, and now it’s time to bring in guests for the next one. Where do you start? There are a couple of things to consider. You may have guests join you in your home/office studio, but chances are you’ll have them join remotely, either because you’re social distancing or because they’re based in a different city. Let’s tackle both scenarios, starting with remote guests.

You have many options for bringing virtual guests into your podcasts using your computer including services like Zoom, Skype, Goto Meeting, and Google Hangouts. Using these services to bring guests into an episode is absolutely possible, but it can be a little tricky. I recommend experimenting with a couple of different platforms before it’s showtime.

Almost all of these platforms have the ability to record a session in the cloud, which you can download after.  However, the quality of the internet connections on both ends will dictate how the finished product sounds and may result in poor sound quality at times.  Once downloaded, the audio can be edited in your DAW (Digital Audio Workstation, ie: Audacity, Adobe Audition, Garageband, Hindenburg, ProTools etc, see Part One) to create the final mix of your episode.

Don’t fret!  The good is there are several services that are now making the process of remote recording your podcast so much easier. With platforms like Zencastr, Ringr and SquadCast, you invite guests to join a session and each person’s audio is recorded locally then saved for you to bring into your DAW for editing later, making them sound as if they were in the studio with you or at least close to it.  Of course, the quality of your guests’ microphones will play into the final sound.  If you have a remote co-host, it will be worth them investing in a USB microphone (see Part One for suggestions), preferably the same one you purchased.

 

If you’re going to consistently bring guests in from the outside or even in person, Rode Microphones has come to the rescue with a moderately priced podcast production studio specifically designed for, you guessed it, podcasters! The Rodecaster Pro is an easy-to-use studio that will connect to your Mac or PC via a USB port.  Here’s how the manufacturer describes the Rodecaster Pro: “The RØDECaster Pro™ is designed to simplify podcast production whilst delivering superb audio quality. It supports up to four presenters, as well as offering easy connection to phone, USB and Bluetooth™ sources. Eight programmable pads offer instant playback of sound effects and jingles. Podcasts can be recorded directly to microSD™ card, or to a computer via USB. Ease of use is assured, with intuitive controls and large full-colour touchscreen.” By connecting through your smartphone’s Bluetooth, you can easily bring a guest into the conversation. Not to mention you can connect up to four XLR microphones (like a RodeProcaster or Blue Microphones Yeti Pro Condenser Microphone) for “in-studio guests.”

Happy podcasting!