As SVP, Strategic Marketing and Brand Development, Burns leads high-level marketing initiatives for Futuri, directs its marketing and communications investments, and collaborates with CEO Daniel Anstandig and Futuri’s leadership team on the development of Futuri’s suite of audience engagement and sales intelligence technology solutions.
Burns has a 20-year history of developing strategies for driving growth for traditional media properties through digital innovation. After running all entertainment editorial for the print edition of PEOPLE Magazine’s iconic TEEN PEOPLE Magazine, as well as overseeing its digital properties, she joined the company now known as iHeartMedia as the radio industry’s first Digital Program Director in 2006. Later, she became a key part of the team that developed and launched the iHeartRadio brand and app before founding the consulting agency Moxie Coalition. Burns will retain her equity in the company, which will remain active under the leadership of associates.
“Zena is a forward-thinking, spirited thought leader with experience in elevating brands and a track record for strategically driving audience engagement. Recognizing the necessity of innovative technology solutions for broadcast media, she was an early client of Futuri’s, and we eagerly became a client of hers when she launched her agency,” said Futuri Media CEO Daniel Anstandig. Said Burns, “Futuri’s remarkable and sustained year-over-year growth, paired with an incredible team led by true visionary and all-around great guy Daniel Anstandig, makes it a thrill for me to fully embed and better contribute to the company’s incredibly bright future. I said I’d never go in-house again after launching a successful agency, but this further proves to me that you should never say never!”
Burns splits her time between Chicago and Dowagiac, Michigan, where she and her husband Richard operate 1870 House, a historic vacation rental home in a beautiful part of Southwest Michigan.