Zena Burns has been named SVP, Content and Special Projects, at Futuri. Having led marketing at Futuri since 2015 (most recently as SVP, Strategic Marketing and Brand Development), Burns will now focus exclusively on Futuri’s growing content creation efforts tied to Futuri’s innovation initiatives; conferences and events; corporate messaging and public relations; trade publication relations; and high-level special projects designed to drive Futuri’s growth.
Recently, Burns was instrumental in creating the groundbreaking Futuri/SmithGeiger Future of Audience and Revenue study, which identified critical shifts in audience and revenue trends for radio and TV broadcasters and digital publishers. She’s also a 2-year member of the Country Radio Seminar Agenda Committee, and has led Futuri’s planning for major presences at the upcoming National Association of Broadcasters show, the All Access Audio Summit in April, and several more.
Before Futuri, Burns was SVP, Programming Partnerships, in iHeartMedia’s NPG team, having started at then-Clear Channel in 2006 as the industry’s first Digital Program Director, based in their New York City market. She was also Entertainment Director/Music Editor at TEEN PEOPLE Magazine, part of the PEOPLE Magazine Group.