Following the launch of TopicPulse SportsEdge, a version of our real-time, AI-powered story discovery and social content system customized for eSports, betting, VR, and fantasy content, we’re digging back into our recent study on The Future of Audience and Revenue from Futuri and the SmithGeiger Group to look at eSports and how they present a major opportunity for your company.
In particular, today we want to continue unpacking this study by looking at a prime opportunity for media companies to leverage the recent uptick in eSports activity in order to be more successful.
Three Opportunities for Your Business with eSports
eSports is a Blue Ocean
Right now, eSports is a blue ocean space in the media industry: it’s unexplored and full of promise (with less competition). Our study uncovered astounding growth and viewership statistics you can learn more about right here, and all the numbers tell the same story: eSports is primed to experience explosive growth.
This means it’s time to claim your space in this ocean as soon as possible. If you’re a first mover into the eSports world, you have a chance to reap significant rewards.
Why keep fighting all the old competition in the same old places, when you can go be an early player in the eSports media game?
The opportunities for marketing products in eSports media are not only numerous, but they also present ways to advertise brands in ways that can’t be done in other forms of media.
For example, we’re all familiar with advertising with product placement. eSports takes this idea one step further by allowing the product to be placed inside a game, much like Epic does with Fortnite.
Also, streamers can be great for marketing, too. They’re being watched closely by a niche market of young people for hours on end, and their “followers” develop trusting relationships with them. Products they use or recommend to their audience are instantly vaulted into consideration for the audience’s shopping concerns.
eSports also has what it takes to be a strong force for advertising your company’s products.
You already know how the strong connection between streamers and audiences can be used to market your company’s brand. Taking this one step further, specific products or offerings can be advertised through eSports.
There are a few great examples of this. For one, Star Wars released an exclusive look at The Rise of Skywalker within Fortnite. Another example is how Riot Games made Valorant only playable by popular streams prior to its release. This was a great way to advertise the upcoming game—future players were introduced to it by the streamers they so admire.
Not only is the advertising potential strong with eSports, it also offers great ROAS potential compared to more traditional outlets, which we’d be happy to explain further.
Don’t Save and Quit
There’s too much potential with eSports for you to just save your game progress and walk away. Instead, you need to plug in and get into this action for yourself!
If you’re ready to make that leap, visit TopicPulseSportsEdge.com.