SummitMedia Revolutionizes Sales and Content Strategy with Enterprise-Wide Futuri Technology Partnership

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Companies partner on sales intelligence and content discovery systems, audio streaming, and mobile apps.

Cleveland, Ohio, TKDATE — Futuri, the leading provider of AI-driven sales intelligence and audience engagement technology for broadcasters, and SummitMedia, an integrated broadcasting, digital media, direct marketing and events company, today announced an enterprise-wide partnership that will bring Futuri’s growth solutions, including TopLine, TopicPulse, Futuri Streaming, and Futuri Mobile, to its stations.

Recognizing the need to harness technology to compete in this rapidly changing landscape, SummitMedia vetted multiple companies to find a best-in-class partner. Having seen success using Futuri’s all-in-one podcasting, logger, and audio management system, POST, across its stations, SummitMedia decided to expand the partnership to add:

● TopLine, the sales intelligence system that pairs AI with expert human analysis to advance every stage of the sales process and grow local direct revenue.

● TopicPulse, the AI-driven show prep and social content system that delivers real-time and predictive story discovery insights matched to each station’s unique audience and demographic.

● Futuri Mobile, station-specific, feature-rich mobile apps that provide multiple revenue opportunities and integration with connected cars.

● Futuri Streaming, high-quality streaming with superior sound quality, support, and uptime.

“Broadcasters that want to grow their content, grow their audience, and grow their revenue are at a huge disadvantage if they don’t harness technology to compete. SummitMedia knows this and acted on it to revolutionize their go-to-market strategy with listeners and advertisers,” said Futuri CEO Daniel Anstandig. “The SummitMedia leadership team is among the best in the business, and we’re honored to partner with them.”

“SummitMedia is committed to delivering the best content to our consumers and exceptional results to advertisers, and Futuri technology like TopLine, TopicPulse, and their other solutions give us an advantage in today’s highly competitive environment,” said SummitMedia’s Randy Chase, SummitMedia EVP of Programming. “Expanding our partnership with a best-in-class technology company like Futuri helps us evolve and innovate at a time when stasis is not an option.”

About Futuri
Futuri is the leading provider of cloud-based audience engagement and sales intelligence software for the enterprise. Brands rely on Futuri solutions to make their content more relevant, accessible, engaging, and results-driven. Founded in 2009, Futuri holds 11 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s fastest-growing private companies for seven consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams. For more information, visit futurimedia.com.

About SummitMedia

SummitMedia, LLC is an integrated broadcasting, digital media, direct marketing, and events company. The company operates 50 radio stations in nine states.

Tim Wolff and Tom Raponi Join Futuri, Expanding Reach for Its Content, Audience, and Revenue AI for TV Broadcasters and Digital Publishers

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TV and digital publishing industry executives join Futuri’s growing team.

Cleveland, Ohio, February 16, 2021 — Futuri, the leading provider of AI-driven audience engagement and sales intelligence technology for media, today announced two new senior leaders on its team who are focused on developing its suite of offerings for local, network, and cable television and digital publishers. Futuri’s AI-powered software for media includes TopicPulse, the story discovery and social content system that uses predictive AI to get ahead of topics trending with local audiences, and POST, Futuri’s enterprise podcasting system.

Tim Wolff joins Futuri as Vice President, TV and Digital Publishing Innovation. In this newly created position, Wolff will guide Futuri’s product strategy for TV and digital publishing solutions, translate user feedback into actionable product guidance, and develop R&D studies and content related to technology innovation in this space. 

Wolff is a digital and broadcasting leader who’s led top-performing TV and digital publishing teams. In Wolff’s 20+ years of experience, he’s held content executive roles at stations including KSDK-TV St Louis, WHAS-TV Louisville, and WHIO-TV Dayton. Wolff joins Futuri from Cox Media Group Ohio, where he oversaw digital for one of the country’s only converged newsrooms. His group included three daily newspapers, three radio stations, WHIO-TV, Dayton.com, and several other digital products. 

Tom Raponi joins the Futuri Board of Advisors. Raponi will advise on strategy for Futuri’s content, audience, and revenue AI for TV broadcasters. 

Raponi is a respected veteran of the broadcast space, having spent the bulk of his 39-year career in VP/General Manager and senior-level sales management roles at major-market stations, including WFXT Boston and KTVU/KICU in the San Francisco Bay area. During his career, Raponi has worked extensively with news, marketing, and sales research. Before starting his media career with Katz Communications in 1979, Raponi was signed to a professional contract with the Detroit Tigers.

“TV broadcasters and digital publishers are all struggling to grow their content, audience, and revenue, and Futuri technology has been proven to deliver results on all fronts,” said Futuri CEO Daniel Anstandig. “Adding the considerable skill, experience, and insight of Tim Wolff and Tom Raponi to our team is a privilege, as Futuri solutions become even more essential and helpful to the TV broadcasting and digital publishing industries.” 

“Futuri has elegant solutions that cut through the BS to fix real problems in TV broadcasting and digital publishing. They have a spirit and ethos of working with journalists to help them create stronger connections with their community,” said Wolff. “Working with Daniel Anstandig and the Futuri team, I can use my experience and knowledge to help not just one newsroom, but newsrooms around the country.” 

“Senior leaders in the TV business are in a challenging time where growing content, audience, and revenue requires the ability to combine the science of predictive AI and research with the art of storytelling to maximize their results and stay relevant,” said Raponi. “Driving growth for its partners is core to what Futuri and Daniel Anstandig do every day, and I’m thrilled to join the team and help drive growth for the TV industry.”

CES 2021

CES 2021: The Only Constant is Change

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In a year relatively light on major announcements, CES 2021 reminds us that to reject change is to embrace failure.

The first all-virtual CES is in the books. Compared to recent years, the 2021 event was relatively light on major, industry-changing announcements. Take General Motors, which had the most prominent presence of any automaker, for example. While they unveiled many cool concepts (like its Halo self-driving car concept) and an increased electric vehicle portfolio, its biggest news seemed to be its new logo.

But about that new logo: No company, especially one of GM’s size, takes that type of rebranding lightly. This logo redesign is only the fifth in GM’s 113-year history. And they did it not to freshen their logo up, but to have it underscore its commitment to the future: developing, producing, and selling electric vehicles. 

GM says the new blue gradient is meant to reflect “the clean skies of a zero-emissions future,” and the negative space around the (lowercase!) “m” is even meant to resemble a plug. While the logo itself has been the subject of some creative criticism, the fact it exists is a way for GM to say, “We’re very serious about our commitment to embracing the change necessary to be successful in this changing world.”

So yes, CES 2021 felt more about evolutions of existing technologies and products than launching groundbreaking new ones (especially those that specifically impact broadcasters). But even its virtual execution was an example of how the big-picture evolutions in the ways we develop, distribute, and monetize content are very much here, and not going anywhere. The disruptions that began in March 2020 have tremendously hastened the digital-driven sea changes that have been coming to the broadcast industry for years. 

So many of those changes have to do with delivering the right content to the right people at the right time. 

Let’s talk broadcast sales. As noted in our recent piece “The 7 Trends You Need to Know About to Grow Your Revenue in 2021”, while radio and TV are incredible mass-reach mediums, broadcasters can no longer rely solely on impressions to get the buy. Broadcast brands need to develop and deliver stories about how they can reach a targeted audience well-matched to a brand’s goals to secure new revenue. 

From a content perspective, when people have endless options to get content specifically tailored to their preferences, it’s never been riskier to simply go with your gut on what your audience wants to see and hear. Pairing your seasoned eyes and ears with the right technology to identity exactly what topics and angles your audience will respond to is necessary to grow an engaged audience.

More and more broadcasters are acting on what they may have known in their gut for years: to reject change, especially when it’s inevitable, is to embrace failure. GM’s rebranding announcement was a statement to their world about how they’re embracing change. And embracing change is a big part of the reason that Futuri’s audience engagement and sales intelligence technology, designed to equip broadcasters with the tools necessary to evolve their relationship with their audiences and advertisers successfully, saw record growth in 2020. 

In the latest episode of the podcast Innovation19 with Daniel Anstandig, our CEO breaks down trends related to audience engagement, content, and revenue for broadcast media from CES 2021, capped off with a lightning round of the fun gears and gadgets that always come out of CES (ultra-premium bathtub with mood lighting, aroma, and fog? We’re in!). Take a listen, and as you do, think about how these things all roll up to the importance of change. And remember — at Futuri, we’re always here to have a discussion about how we can help you embrace and navigate change to grow your content, grow your audience, and grow your revenue. 

Listen to Innovation19 with Daniel Anstandig

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Holidays 2020: How CCM Radio Can Take Its Listener Relationships to the Next Level

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As we close a year that has been phenomenally stressful for most of us for many reasons, not the least of which is the contagious, deadly virus out there (come on, vaccine!), many of the year-end social and spiritual outlets we’ve relied on forever aren’t available to us — at least in the same form we’re used to. So, how can CCM radio help fill these gaps?

This is an excellent time to think through how you can deepen your relationship with your listeners around the holidays if you haven’t already, and in this guest post for Christian Music Broadcasters, Futuri’s Zena Burns shares her insight into how you can do just that.

Click here to continue reading.

Roxanne Steele, Marci Stanley, and Kendall B. Join Futuri’s Prep+ Team

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Wednesday, October 28 — Prep+, Futuri’s show prep and team collaboration system, has added Roxanne Steele, Marci Stanley, and Kendall B. to its team as Format Specialists. Steele, Stanley, and Kendall B., who all have long histories as on-air talent, are responsible for developing multimedia content, updated multiple times during each daypart, for use on-air, on station and personality websites, and on social platforms.

Roxanne Steele has been named Format Specialist, Country and CHR Formats for Prep+. Steele can currently be heard on Cumulus Media Detroit’s WDRQ-FM New Country 93.1 and WDVD 96.3, along with Westwood One’s Hot AC syndication. She was nominated for an ACM Award for On-Air Personality of the Year in a Major Market in 2018 while at Entercom Detroit’s 99.5 WYCD. Steele also spent 12 years at Chicago’s B96 WBBM-FM, where she was the station’s first female DJ to host Afternoon Drive.

Marci Stanley has been named Format Specialist, Rock for Prep+. Stanley, also known professionally as Billie Marshall, is an award-winning rock program director and comedic writer who’s hosted The Bad Ass Rock Show on Dick Broadcasting’s Rock 106.1 WFXH-FM in Savannah, GA, for the last 12 years. Stanley is also a prolific voice actress and vocalist.

Kendall B. has been named Format Specialist, Rhythmic for Prep+. He has more than 25 years of experience at Rhythmic stations in content, promotions, and imaging roles. Currently heard on Max Media Denver’s Jammin’ 101.5 KJHM-FM, Kendall B. joins the Prep+ team from within Futuri, where he’s been in content development and Partner Success roles for the last 3+ years.

“Prep+ delivers timely and engaging multimedia show prep in a way that’s easy to use anywhere you’re creating content,” said Futuri SVP, Customer Experience Todd Thomas. “Adding Roxanne, Marci, and Kendall to our team makes Prep+ an even more powerful tool for talent and producers who want to be relevant to their audiences 24/7.”

To learn more about Prep+, visit futurimedia.com/prepplus.

Futuri CEO Daniel Anstandig

Daniel Anstandig, Futuri CEO, Named to Crain’s Cleveland’s 40 Under Forty 2020 List

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Futuri CEO and co-founder Daniel Anstandig, 37, has been named to Crain’s Cleveland 40 Under Forty 2020 List. Per Crain’s, “Crain’s 40 Under Forty honorees are, in a word, leaders. They are making a difference in their companies and their communities. Chosen by our editorial team to represent a range of businesses and backgrounds, these 40 are committed to the future of Northeast Ohio. They range from professionals to entrepreneurs to community servants. And in a year that has been like no other with the COVID-19 pandemic, many have stepped up in immeasurable ways. All of the honorees are under 40, which means they are just beginning to make an impact in the region. Their future — and, in turn, the region’s — is bright.”

A brief excerpt from Anstandig’s profile notes:

In 2009, the Beachwood native staked out on his own with Futuri Media, creating artificial intelligence-powered audience engagement and sales intelligence software for a burgeoning portfolio of media organizations. Among Futuri’s products is TopicPulse, a content system that harnesses artificial intelligence to identify what stories specific audiences are reacting to in real time.

“That’s going to impact the type of media you create, or what you’ll promote over the next day,” Anstandig said. “Our system is used by thousands of broadcasters all over the world.”

To read Anstandig’s full profile (subscriber-only content), click here.

Audience Engagement Usage

Audience Engagement Tech Usage Skyrockets As Radio Continues to Work from Home

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Futuri’s cloud-based technology sees record usage amid shifts in working and listening behavior.

New data from Futuri shows that usage of their audience engagement technology, designed to make it easy for broadcast teams to work remotely and reach listeners wherever they are, has seen huge growth as so many continue to work remotely amid COVID-19 disruptions.

Futuri, which was just named to the Inc 5000 List of America’s Fastest-Growing Private Companies for the seventh consecutive year, compared product usage data from the four-month period prior to mid-March coronavirus disruptions to the four-month period since.

TopicPulse: The AI-driven show prep, story discovery, and social content system has seen a 61% increase in user sessions. The spike in TopicPulse usage, which uses AI to identify which topics and angles that resonate with a specific local audience, was largely tied to content focused on how local communities are responding to coronavirus-related topics.

POST: As radio adjusts to changing listener habits, podcasting and audio-on-demand production system POST has seen a 27% increase in usage. Much of that growth is driven by stations using its web-based logger feature to help easily time-shift live content, which enables brands to reach and monetize audiences who now operate on a different schedule. Users are also increasing use of video functionality, using POST to instantly convert any audio segment into a video post for social.

Futuri Streaming: Total listening hours have increased 41% across the group of stations that use Futuri’s streaming product as listeners whose normal routines have been disrupted seek new ways to listen to their favorite stations.

Other Futuri solutions designed to support distributed teams, like sales intelligence system TopLine, have seen double-digit growth since the onset of COVID-19 disruptions.

“We work with thousands of broadcasters, and the creativity and ingenuity we’re seeing as teams more deeply embrace technology like ours is inspiring,” said Futuri CEO Daniel Anstandig. “Sales and content leaders who adapt to new ways of working productively and reaching audiences and buyers with the right content at the right time will continue to thrive moving forward.”

Stations interested in a complimentary consultation with Futuri on their productivity and distribution strategies can schedule one by filling out the form below.



Tether

Futuri and ReelWorld Announce Strategic Partnership and Launch the Future of Standout Interactive Programming: Tether

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Creative by ReelWorld, Connection by Futuri: Leaders in technology and creative innovation join forces to enable turnkey creation of standout programming moments.

Cleveland, Ohio, and Seattle, Washington, May 20, 2020 — Futuri, the leading provider of cloud-based audience engagement software, and ReelWorld, the radio industry’s leading jingle, imaging, and sonic branding company, today announced a strategic partnership that includes the launch of the new interactive programming platform Tether, designed to help programming teams create truly standout, engaging on-air moments with minimal drain on resources. 

The Tether system marries Futuri’s powerful interactive programming technology — the evolution of its groundbreaking LDR and #engage products — with ReelWorld’s world-class creative audio production. Key Tether features include: 

  • Listener Voting Sessions: Designed to create anticipation and excitement, and keep listeners tuned in, Tether helps programmers quickly build listener voting battles, takeovers, and more that boost audience involvement while programmers maintain total control. 

 

  • Turnkey Production: Each week stations receive new creative audio features from ReelWorld that include setups, recaps, and payoffs – all produced with their own station VO – that take the hard work out of bringing listener voting sessions to life.

 

  • The Power to Customize: Tether’s simple yet powerful audio editor lets stations quickly customize the content further or create their own features in seconds. Tether even lets stations upload their own audio for total creative freedom.

 

  • Song Alerts and Playlist Social Integration: Automatic integration with social platforms and all major playout systems means stations can achieve maximum reach with minimal effort while keeping listeners connected. Data on all interactions, including music preferences, is available to all station users. 

 

  • Social Video: Each Tether audio feature is accompanied by a supporting video piece for station socials and websites to keep station programming top of mind even when listeners aren’t tuned in. 

The strategic partnership between Futuri and ReelWorld was born from the like-minded companies identifying the need for broadcasters to differentiate their programming with solutions that marry standout creative with ROI-driven audience engagement technology, and are simple for stations to execute. Prep+, ReelWorld’s all-inclusive show prep system, joined the Futuri portfolio in late 2019, and Tether is the partnership’s first collaborative endeavor. 

“Tether is designed to make it easy to create meaningful connections with listeners and differentiate your station. Our goal in combining ReelWorld’s world-class audio production with Futuri’s innovative technology is to help our partner stations quickly create standout moments that deeply engage their audience on-air, online, and on socials. There are no better partners in this endeavor than Mike Thomas and ReelWorld, who are the best in their field, bar none,” said Futuri Media CEO Daniel Anstandig.

ReelWorld CEO Mike Thomas adds, “We’ve been big fans of Daniel and Futuri for years. They know the tech, research and listener engagement side of radio better than anybody else out there, just like ReelWorld knows a thing or two about making amazing jingles, imaging and sonic branding. With Tether, we were able to focus on our core strengths and join together to build a product that gives stations the best of both companies.”

Tether with ReelWorld audio is currently available for CHR, Country, Classic Rock, and Classic Hits formats, with more formats to be announced soon. Tether’s core audience engagement features are available for all formats.

For more information on Tether, visit futurimedia.com/tether.

About Futuri Media

Futuri is the leading provider of cloud-based audience engagement software for the enterprise. Brands rely on Futuri solutions to make their content more relevant, accessible, engaging, and results driven. Founded in 2009,  Futuri holds 11 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s fastest-growing private companies for six consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams. For more information, visit futurimedia.com 

About ReelWorld

ReelWorld is the radio industry’s leading jingle, imaging and sonic branding company. Trusted by thousands of stations globally and heard by millions of listeners daily, ReelWorld has been creating innovative audio that keeps station brands relevant, on-trend and in the minds of their listeners for more than 25 years.

ReelWorld content airs on the world’s most influential radio stations, including:

New York:         Z100, WLTW, CBS-FM, WWPR, WNYL       

Los Angeles:     KIIS, KOST, KBIG, KYSR, KFI

Chicago:            WKSC, WBBM, WLIT           

Toronto:             CHUM, CHFI, CKIS       

UK:                     BBC (Radio 1, Radio Scotland, Local Radio), Heart, KISS      

Sydney:             2DayFM, KIIS, Triple M

 With teams in Seattle, WA and MediaCityUK, ReelWorld provides unparalleled levels of client service and proudly supports those who #makegreatradio.

3 ways radio brands can build audience and revenue with podcasting

3 Ways Radio Brands Can Build Audience and Revenue with Podcasting 

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We all know the stats: audio consumption has never been higher, and that makes it even more critical for radio brands to have a strong podcasting strategy. The popularity of podcasts, both original podcasts and your time-shifted key content being made available on-demand, continues to grow—particularly as listeners and creators find themselves stuck at home in quarantine. Using podcasts and audiograms are an excellent way for radio brands to recycle their brand across multiple platforms (especially social) to build brand audience and loyalty, and keep your fans engaged 24/7.

But as we also all know, efforts that don’t drive real audience and revenue growth can sometimes turn a high priority into a nice to have. Fortunately, Futuri Media has a suite of tools that make it easy to podcast with purpose. 

1. Schedule or Work from ANYWHERE.

The entire world is adjusting to our new need for more work-at-home (and in some cases, broadcast-from-home) options, which can be challenging for radio stations that are used to creating and scheduling all of their content in-studio.

But, thanks to Futuri’s POST, your station can have a single system solution to manage and publish original podcasts from wherever you want. If you’re struggling with bandwidth or staffing reductions, POST will save you time, it’s work-at-home-friendly, and it gives you the flexibility your station needs right now. POST lets you easily publish and schedule publishing content without neglecting your advertisers or leaving your distribution channels asleep at the wheel. 

Speaking of being asleep, publishing content around the clock to stay top of mind with your audience doesn’t mean you actually have to work around the clock. Especially if you find yourself performing as the one-man-content-creation-band with your stations, be sure to lean on the POST Episode Scheduler function, which can help you manage the flow and content delivery to your social platforms. POST also makes it simple to create a video file of your podcast or export it to your station website, RSS feed, social accounts, or wherever else you need it. 

Keep publishing that content consistently and you’re in a great position to take advantage of the growth in audio consumption driven by adults working from home. Here’s an overview from Futuri’s TopLine, which uses data-rich insights to help sales professionals articulate the unique value of their audience to advertisers. 

 

  

2. Become the Next Great At-Home Content Creator.

One of the most exciting aspects of the current podcast boom is how many content-creation opportunities it opens up BEYOND the actual podcast itself.

Think of the creators who are killing it right now when it comes to connecting with their fans. They’re creating original podcasts, videos, and even whole shows from the comfort of their own home. Creating a plan that pairs POST, with its video creation capabilities, with live platforms like Instagram Live allows your entire team to do the exact same thing.

And we’re not just talking about publishing videos of your talent recording their shows. Does your team have talents that could inspire content to engage audiences that are working from home and/or sheltering in place? Maybe they’re amazing at cooking or know everything about wine, the golden age of a sports team with an upcoming anniversary, or music? (Speaking of which, a recent Futuri / University of Florida study of country radio listeners who have listened to a podcast in the last month named music as their favorite podcast topic genre [more on that here]. For most stations, chances are your team really knows how to talk about music!)

POST gives you the tools you need to create original podcast series or videos—right from home—and allows you to share your knowledge with others, grow YOUR brand, tie it back to your radio station, and create new revenue streams for both you and your station brands. 

This is a great time to be thinking through branded content that’s a programming fit and a home run for advertisers as well. That wine expert on staff? How about a podcast series done in conjunction with a local wine shop? Have a fitness junkie who’s adjusting to not being able to hit the gym? Why not develop a series around working out at home with a local gym doing virtual training sessions? These are excellent ways to grow your brand’s audience while capitalizing on growing audio ad spending. Here’s another overview from TopLine that breaks that down.

 

 

3. Engage and Educate Your Audience.

One of the great things about POST’s content tools is that they’re easy for anyone to use. In minutes, you can create a simple podcast or video designed to get your audio on platforms like YouTube, or you can spend a little more time using its advanced tools to create visually engaging, content-rich videos for your socials and website.

So why not take advantage of those robust tools for the good of your workforce and your community during the pandemic?

You can maximize the productivity of your newly remote employees by providing them with content creation tools that allow them to publish daily video and audio content on your website, social channels, Spotify, or wherever else you want to engage your audience. (And they don’t even need to put on pants!)

Or, if you’re looking to help your community during the COVID-19 crisis, your station can utilize POST to create free online classes in partnership with local schools or universities. You can help educate your listeners with on-demand content, grow enrollment in nearby educational programs, and even use these opportunities to generate revenue at the station level.

It’s good for you, good for your staff, and good for your audience. That’s win-win-win!

Radio stations are adjusting to the world’s “new normal” just like everyone else. Thankfully, with tools like POST and the rest of Futuri Media’s software solutions, you can create better, more engaging content from the comfort of your own home in a way that makes sense for your listeners and your revenue growth.

You can learn more about POST and everything Futuri can do for your station HERE.

 

major research study at crs 2020

Futuri Media and the University of Florida Present Major Research Study at CRS 2020.

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The final day of CRS 2020 featured the presentation Defending Your Audience Share: Exclusive Research Findings, the results of a major study conducted by Futuri Media and the University of Florida College of Journalism and Communications. 

The study was conducted in January 2020 and surveyed nearly 1,400 people who named country as their favorite music format out of a list of seven options. It also broke out those who listen to AM/FM country radio (both terrestrial and streaming), and those who listen to country music but not via AM/FM country radio. 

Presented by Daniel Anstandig, Futuri Media’s CEO, and Rob Harder, Director of Programming / Brand Manager for the University of Florida radio properties, the study aimed to answer three questions facing country radio today: 

  • How do we defend our country audience and revenue share? 
  • How should we extend our country content onto new platforms? 
  • How will we transcend our challenges as the country competition landscape changes?

Key findings from the study can be found at futurimedia.com/CRS2020. Among the findings: 

  • 76% of AM/FM country listeners would prefer more video content from their favorite country radio station. 
  • Country radio listeners are tuning in to nearly the same amount of AM/FM radio as in the past, but 23% plan to listen to more country radio streaming in the next three months.
  • Women 18-34 who listen to broadcast radio tend to be more active on social media than streaming listeners. Throughout the study, data shows that country stations should have a social strategy that targets country fans, especially younger females, with sticky and recyclable content. 
  • Country listeners who have listened to a podcast in the last month name music as their favorite podcast topic genre. This number is 30%; the next highest topic genre is news/politics at 11%. Country radio station are great at talking about music; this presents an excellent time-shifted and original podcast content opportunity. 
  • Quality station-specific mobile apps present a major engagement opportunity. Younger listeners are more likely to install them, and they’re an opportunity for more connected car listening. Of AM/FM country radio listener respondents, 44% have their favorite station’s mobile app installed on their mobile device, a number that jumps to 48% when looking at the 18-34 demo. And 26% of country fans listen to country music via a connected car platform and are highly likely to listen to country music connecting their mobile device to their vehicle.

For more key findings, including many related to driving revenue, visit futurimedia.com/CRS2020.

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Futuri is the leading provider of cloud-based audience engagement software for the enterprise. Brands rely on Futuri to make their content more relevant, accessible, engaging, and results-driven. Founded in 2009, Futuri holds 11 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s Fastest-Growing Private Companies for seven consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams.