eSports: Opportunities that are No Game

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So far, we’ve learned a lot from the recent study on The Future of Audience and Revenue from Futuri and the SmithGeiger Group and discussed the modern audience and sports betting.

 

Today, we want to continue unpacking this study by looking at a prime opportunity for media companies to leverage the recent uptick in eSports activity in order to be more successful. 

 

Three Opportunities for Your Business with eSports

 

eSports is a Blue Ocean

 

Right now, eSports is a blue ocean space in the media industry: it’s unexplored and full of promise (with less competition). Our study uncovered astounding growth and viewership statistics you can learn more about right here, and all the numbers tell the same story: eSports is primed to experience explosive growth.

 

This means it’s time to claim your space in this ocean as soon as possible. If you’re a first mover into the eSports world, you have a chance to reap significant rewards. 

 

Why keep fighting all the old competition in the same old places, when you can go be an early player in the eSports media game?

 

Marketing Potential

 

The opportunities for marketing products in eSports media are not only numerous, but they also present ways to advertise brands in ways that can’t be done in other forms of media. 

 

For example, we’re all familiar with advertising with product placement. eSports takes this idea one step further by allowing the product to be placed inside a game, much like Epic does with Fortnite. 

 

Also, streamers can be great for marketing, too. They’re being watched closely by a niche market of young people for hours on end, and their “followers” develop trusting relationships with them. Products they use or recommend to their audience are instantly vaulted into consideration for the audience’s shopping concerns. 

 

Advertising Potential

 

eSports also has what it takes to be a strong force for advertising your company’s products. 

 

You already know how the strong connection between streamers and audiences can be used to market your company’s brand. Taking this one step further, specific products or offerings can be advertised through eSports. 

 

There are a few great examples of this. For one, Star Wars released an exclusive look at The Rise of Skywalker within Fortnite.  Another example is how Riot Games made Valorant only playable by popular streams prior to its release. This was a great way to advertise the upcoming game—future players were introduced to it by the streamers they so admire. 

 

Not only is the advertising potential strong with eSports, it also offers great ROAS potential compared to more traditional outlets, which we’d be happy to explain further. 

 

Don’t Save and Quit

 

There’s too much potential with eSports for you to just save your game progress and walk away. Instead, you need to plug in and get in on the action going on in this arena for yourself!

 

If you want to learn more, then give yourself some time to read the Future of Audience and Revenue Study, then contact Futuri Media with any questions. 

 

On top of that, Futuri will be officially launching an awesome new product, soon: TopicPulse SportsEdge. Much like TopicPulse, it’s a content advantage software, but it’s specifically targeting fantasy sports, eSports, sports betting, and VR news!. If this catches your attention, keep your eyes on the Futuri blog and LinkedIn, Facebook, Twitter, and Instagram for more info coming soon!

How Sports Betting Could Be a Safe Bet for Your Business

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We’re back today with some more insight into what  The Future of Audience and Revenue study from Futuri and SmithGeiger Group uncovered about maximizing your audience for increased revenue. 

 

So far we’ve talked about the ways in which the modern audience has changed, and how your organization can adjust to meet their evolving expectations.If you want to see real results, you’ll need to be prepared to take some risks. 

 

Those risks often mean exploring new markets, and on that note, here’s some advice that you have certainly never heard from your financial advisors: it might be time to go all-in on betting. 

 

We’re not talking about hitting the horse track or pinning it all on a prizefighter. What we are talking about is giving your audience what they want. And the answer to what they want is simple – they want to place some bets. 

 

Weighing the Odds

 

The Futuri x SmithGeiger study found that 72% of its over 2,000 participants that were between the ages of 16 and 74 are still tuning in for the big game, whether they’re watching at their favorite dive bar with friends or at home from the comfort of their own couch. 

 

Once again, locally produced content reigns supreme. 69% of the aforementioned 16-to-74-year-olds keep up with sporting events by accessing a local news site, and 71% tracking results through their preferred source’s app. 

 

Now, consider how those numbers jump for esports and gaming. In 2020, Forbes reported that the gaming industry generated over $120 billion in revenue as opposed to football, which generated only $11 billion. But whether they’re following the score by sitting in front of the big screen, visiting the local news provider’s website, or going straight to the app, the study found that over 90% of respondents are “tuning in.” 

Baseball might be America’s favorite pastime, but for media companies, the game has changed. Some people want to watch baseball. Some people want to watch competitive Farming Simulator. How can you reach them all?

 

Go All-In

With the legalization of sports betting in 2018, betting on sports has become an attractive enterprise. The Futuri x SmithGeiger study discovered that roughly 62% of respondents are willing to bet on sporting events. 

 

The best way to meet their needs, then, is to produce content that caters to that desire. And the easiest way to do this is, once again, to reach them at a local level. 

 

Additionally, 42% of respondents expressed interest in seeing odds and betting lines presented on their local news programs, which is another potential strategic move for your company. 

 

In short, the possibilities are endless. Whether you’re broadcasting expert predictions or hosting radio contests, the “fun” part of betting is feeling like you’re part of the action. The savvy media company needs to be committed to making that desired content readily available to their audience. 

 

What’s the Next Step?

 

If embracing new content seems like a daunting task, remember that you’re not alone. 

 

Futuri’s got your back. 

 

We’re prepared to make your sports betting transition easier if that’s a route you choose to pursue. Our solutions like TopicPulse are set to drive your content to the forefront of your audience’s search. Will you be ready for them?

 

Have more questions? A good place to start would be taking a look a the results of the Futuri x SmithGeiger study to use. I’ll introduce you to some of the tools that can help you grow your content, audience, and revenue. You can learn more about the whitepaper and study right here.

Some Key Findings from The Future of Audience and Revenue 2021

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Futuri Media recently concluded our most insightful nationwide media study to date: The Future of Audience and Revenue 2021 study, with SmithGeigerGroup.

 

In preparation to make these industry-shaking discoveries public, let’s discuss a few of the key findings from the study as a preview, of sorts. While this is only the tip of the iceberg, my hope is that it serves as a conversation starter moving into the release of the study. 

 

On Tuesday, October 12, CEO Daniel Anstandig will present a series of webinars with takeaways and action steps for using the information from our SmithGeiger study to grow your content, audience, and revenue. Hopefully, you can register for a spot for this exclusive event. 

 

The Purpose of The Future of Audience and Revenue 2021

When we got the ball rolling for one of the most innovative media studies ever recorded, there were three big questions that were common threads through all the uncertainty we identified in the current media and audience landscape:

 

  1. How Americans perceive, consume, and pay for media content today, particularly now that we’ve been experiencing pandemic-related disruptions for more than a year and a half.
  2. How media executives perceive the sector and its ability to meet future challenges.
  3. How media executives can leverage technology to impact content, audience, and revenue growth

 

We were resoundingly successful at not only answering those questions, but implementing the answers into action steps that can be used to unlock revenue growth and enhance ROI. This helped lead to our key findings. 

Key Findings from The Future of Audience and Revenue 2021

Futuri Media analyzed the results from SmithGeigerGroup’s work to break the findings down into VERY specific industry-level takeaways — many of which we’ll discuss during the October 12 webinars. 

 

But, for the sake of this blog, let’s discuss a few higher-level findings that apply to all industries.

Social media is the greatest opportunity for content, audience, and revenue growth.

No longer can we identify ‘alternative’ news sources because those we used to consider as such have all become mainstream. Mainstream to the point, even, that many people are consuming more news on social media than the “traditional channels” of old — eye-opening numbers that will be revealed in the whitepaper. But fear not. This is an opportunity, not a challenge. If we can embracing and master new platforms and channels, it’s a huge opportunity to reach new markets and user profiles with the content that they want while using the medium they choose to consume it.

Investment in social and digital platforms is essential for growth. 

Piggy-backing off the first point is this: while social media and digital platforms are an opportunity, they’re also a necessity. To keep up with the industry, we much make the required changes in company culture, strategy, systems, technology, and personnel in order to meet the opportunities of the new normal. It will take hard work and considerable investment, but those investments will unlock more revenue potential down the line. 

 

The Modern Audience Can’t Get Enough

If the pandemic’s impact on the industry needed to be reduced down to one thought, it’s this: people want more. More news. More entertainment. More social media. Overall, the demand for media has never been more robust. Today, 41% of Americans are consuming more than 10 hours of video per week, and 64% consume more than 5 hours. Between Q1 and Q2 2021 alone, we were astounded to discover that:

 

  • 57% watched streamed content more often.
  • 51% watched TV more often.
  • 48% used social media more often.
  • 30% listened to local AM/FM radio stations more often.

 

In other words, while the industry is changing, there’s never been a better time to be a part of it. The tree of opportunity is ripe for the picking. 

 

And the number one finding…

Our biggest key takeaway — one that significantly impacts every vertical of the industry — is something I’m too excited about to share in a blog post. I’ll be revealing that industry-shaking discovery and much more in the October 12 webinars, so we hope to see everybody there!

 

You can register for your spot right here. 

Some Key Findings from The Future of Audience and Revenue 2021

/0 Comments/in , , , , /by

Futuri Media recently concluded our most insightful nationwide media study to date: The Future of Audience and Revenue 2021 study, with SmithGeigerGroup.

 

In preparation to make these industry-shaking discoveries public, let’s discuss a few of the key findings from the study as a preview, of sorts. While this is only the tip of the iceberg, my hope is that it serves as a conversation starter moving into the release of the study. 

 

On Tuesday, October 12, CEO Daniel Anstandig will present a series of webinars with takeaways and action steps for using the information from our SmithGeiger study to grow your content, audience, and revenue. Hopefully, you can register for a spot for this exclusive event. 

 

The Purpose of The Future of Audience and Revenue 2021

When we got the ball rolling for one of the most innovative media studies ever recorded, there were three big questions that were common threads through all the uncertainty we identified in the current media and audience landscape:

 

  1. How Americans perceive, consume, and pay for media content today, particularly now that we’ve been experiencing pandemic-related disruptions for more than a year-and-a-half.
  2. How media executives perceive the sector and its ability to meet future challenges.
  3. How media executives can leverage technology to impact content, audience, and revenue growth

 

We were resoundingly successful at not only answering those questions but implementing the answers into action steps that can be used to unlock revenue growth and enhance ROI. This helped lead to our key findings. 

Key Findings from The Future of Audience and Revenue 2021

Futuri Media analyzed the results from SmithGeigerGroup’s work to break the findings down into VERY specific industry-level takeaways — many of which we’ll discuss during the October 12 webinars. 

 

But, for the sake of this blog, let’s discuss a few higher-level findings that apply to all industries.

Social media is the greatest opportunity for content, audience, and revenue growth.

No longer can we identify ‘alternative’ news sources because those we used to consider as such have all become mainstream. Mainstream to the point, even, that many people are consuming more news on social media than the “traditional channels” of old — eye-opening numbers that will be revealed in the whitepaper. But fear not. This is an opportunity, not a challenge. If we can embracing and master new platforms and channels, it’s a huge opportunity to reach new markets and user profiles with the content that they want while using the medium they choose to consume it.

Investment in social and digital platforms is essential for growth. 

Piggy-backing off the first point is this: while social media and digital platforms are an opportunity, they’re also a necessity. To keep up with the industry, we much make the required changes in company culture, strategy, systems, technology, and personnel in order to meet the opportunities of the new normal. It will take hard work and considerable investment, but those investments will unlock more revenue potential down the line. 

 

The Modern Audience Can’t Get Enough

If the pandemic’s impact on the industry needed to be reduced down to one thought, it’s this: people want more. More news. More entertainment. More social media. Overall, the demand for media has never been more robust. Today, 41% of Americans are consuming more than 10 hours of video per week, and 64% consume more than 5 hours. Between Q1 and Q2 2021 alone, we were astounded to discover that:

 

  • 57% watched streamed content more often.
  • 51% watched TV more often.
  • 48% used social media more often.
  • 30% listened to local AM/FM radio stations more often.

 

In other words, while the industry is changing, there’s never been a better time to be a part of it. The tree of opportunity is ripe for the picking. 

 

And the number one finding…

Our biggest key takeaway — one that significantly impacts every vertical of the industry — is something we’re too excited about to share in a blog post. We’ll be revealing that industry-shaking discovery and much more in the October 12 webinars, so we hope to see everybody there!

 

You can register for your spot right here. 

 

Image describing getting the Futuri SmithGeiger Future of Audience and Revenue Study

The Future of Audience and Revenue 2021: Get the White Paper from the Futuri x SmithGeiger Study

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Futuri, the leading provider of AI-driven audience engagement and sales intelligence solutions for media, recently announced a selection of key findings from our Future of Audience and Revenue Study with SmithGeiger, which revealed tectonic shifts in how Americans perceive, consume and pay for media content, as well as media executives’ predictions for the sector and confidence in their ability to meet emerging challenges.

Now, a white paper with detailed findings from the most wide-ranging study of its kind is available for download. This is a must-read document for anyone in broadcasting or digital publishing who has an interest in growing content, growing audience, and growing revenue.

In Future of Audience and Revenue Study: Trends, Evolutions, and Opportunities with the Modern Audience, you’ll learn:

  • How media consumption and even definitions have evolved for more than 2,000 consumers surveyed in recent months. (Spoiler alert: COVID rapidly accelerated the pace of change.)
  • What nearly 200 media executives think are the most important challenges facing the industry—and how well-equipped they feel they and their teams are to address them.
  • What you can start doing TODAY to have your brands grow audience, grow revenue, and embrace the future.
 On October 12, Futuri CEO Daniel Anstandig will present a series of webinars reviewing the study’s takeaways, as well as action steps for using the study’s information to grow your content, audience, and revenue.

Download the white paper and register for Anstandig’s webinars by clicking here. 

Image about the Futuri Media study

Futuri Study Reveals Permanent Changes to Media Perception, Consumption and Revenue Across Traditional, Digital and Social Media

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Audiences dramatically accelerating adoption of streaming, social, subscriptions, and eSports

Amidst voracious consumer appetite for content, majority of local TV outlets are dependent on social media for sourcing new stories and content for their audiences

Media executives don’t feel confident in their companies’ ability to adopt advancing technologies to meet needs of consumers

Consumer trust in news media reaching new lows, as social media becomes more prominent source for pandemic-related news

Cleveland, September 16, 2021 – Futuri, the leading provider of AI-driven audience engagement and sales intelligence solutions for media, today announced key findings from their Future of Audience and Revenue Study with SmithGeiger, which revealed tectonic shifts in how Americans perceive, consume and pay for media content, as well as media executives’ predictions for the sector and confidence in their ability to meet emerging challenges.

The study explored five key verticals: TV; social media; digital publishing; radio; and Esports, sports and betting. Some key findings include:

  • America’s Insatiable Appetite For Content: Americans are voracious content consumers, with 41% consuming 10+ hours of content a week, amassing an average monthly cost in streaming bills of $45.
  • Audiences Getting News Outside Of Traditional Channels: 47% of Americans turn to Google every week for their news, flanked by Facebook (42%), YouTube (33%), Instagram and Twitter (both 28%). National newspaper websites (New York Times, Washington Post, Wall Street Journal, USA Today) capture only 19% of Americans.
  • Trust In Media At All-Time Lows: A majority of Americans do not trust major TV outlets. Of the organizations analyzed (CBS, CNN, NBC, ABC, PBS, FOX, MSNBC and Newsmax), none were trusted by more than half the respondents, with credibility scores ranging from 30 – 47%. This decreased for young Americans to 23 – 34%.
  • Social Leads As A Source For Pandemic-Related News: Similarly, Americans are waning off mainstream TV for pandemic news. When analyzing the same outlets (CBS, CNN, NBC, ABC, PBS, FOX, MSNBC and Newsmax) to gauge where Americans go for COVID-19 updates, the major outlets ranged from 31 – 52%. In contrast, for pandemic news specifically Facebook grabs 64% of Americans, YouTube (61%) and other social platforms (TikTok, Snapchat and Instagram) reach 48%.
  • Journalists Turning To Social: A large majority (88%) of journalists and producers for local TV stations are using social media to source new stories and content for their readers.
  • eSports And Gaming Audiences, Good Targets For Sports Media: With sports betting legalized in more states, nearly two-thirds of Americans (61.5%) plan to bet on regular season, playoff or championship sporting events.
  • Media Execs Nervous About The Future: 88% of media executives agree attracting and retaining talent is a priority, but only 56% feel confident in the industry’s ability to do it. Similarly, 85% agree it’s important to attract younger audiences, but only 47% feel confident in the industry’s ability to do so.
  • Broadcast Radio Remains Resilient: A majority (65%) of HHI $100k+ Americans depend on radio for their pandemic news, demonstrating the medium’s importance for updates on COVID-19.

“This study reveals tectonic shifts in how media is being produced, perceived, consumed and purchased across all levels of society and media, from streaming to TV, social media, digital publishing, radio and more,” said Daniel Anstandig, CEO of Futuri Media. “The message is very clear to media executives: now is the time to accelerate innovation to keep pace with media’s evolution, or risk being left behind.”

The study also explored sectors such as self-driving cars, 5G, broadcast and streaming radio, music streaming, eSports and more. For more information on the study, visit futurimedia.com/study21.

Survey Methodology

The study polled more than 2000 Americans between the ages of 16 – 74 and nearly 200 media executives across the country specializing in TV, radio or digital publishing. Focus groups were also conducted with 100+ media consumers. The study polled an accurate depiction of America across age groups, employment, income and education, as well as an accurate reflection of the media industry based on age, gender, properties and experience levels.

Additional findings and actionable insights from this extensive study will be available in a variety of ways: 

  • People can register to receive a white paper that dives deep into the research and insights at futurimedia.com/study21. This will be released on Thursday, September 23.  

 

  • Daniel Anstandig will present a series of webinars with takeaways and action steps for using this information to grow your content, audience, and revenue on Tuesday, October 12. Registration is open at futurimedia.com/study21. 

 

  • Those interested in a presentation of the findings customized for their team can request a meeting by filling out the Contact Us form below.
Daniel Anstandig session at Morning Show Boot Camp

Morning Show Boot Camp 2021: Daniel Anstandig’s Innovation Session

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Futuri always looks forward to the Morning Show Boot Camp conference in Chicago, where some of the best morning show talent in the business comes together to talk about their craft, their audience, and what the future holds. This year, Futuri CEO Daniel Anstandig once again led an innovation-focused session, titled The Crucial Role of Innovation in an Ever-Changing Business. 

For those who attended the session and would like to go deeper on the topics Daniel discussed, we’ve included a number of resources below. Let’s keep this conversation going! We’re always honored to talk with this fantastic group.

We hope you can checkout out our podcasting system, POST, and our show prep and social content services, TopicPulse and Prep+. These are innovative solutions that, as Daniel discussed in his session, will keep your company at the forefront of morning shows around the world.

Until next year!

Recommended Readings:

Deeper on Innovation:

Netflix Timeline:

 


Daniel Anstandig article image

Daniel Anstandig to Moderate Podcast Content Strategy Session at Podcast Movement 2021

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The Futuri Team is celebrating a return to conferences this week in Nashville, Tennessee for Podcast Movement 2021. On Friday, Daniel Anstandig, CEO of Futuri Media, will be moderating a panel about content marketing as part of the conference’s Brand and Content Marketing Track.

The Podcast Movement panel is called “What Content Marketers Can Learn From Jack Daniel’s Branded Podcast” and will feature Anstandig leading a discussion with two members of the Jack Daniel’s team: Svend Jansen, Global Public Relations Director, and Jeff Cole, the Director of Integrated Marketing Communications.

The panel will focus on the power of the branded podcast. Jack Daniel’s is a prime example of a success story of this content strategy thriving for a company. After releasing Around the Barrel with Jack Daniel’s in 2018, the team has managed to tell over 150 years of the company’s stories in an organic way that is connecting to customers around the world.

Now, Anstandig will dig into the Jack Daniel’s team’s content strategy and help other companies learn from the proven success. The topics in this panel will include:

  • What drives engagement… and what doesn’t (you may be surprised).
  • How podcasts can be used as a tool for internal partners.
  • Measuring the ROI of podcasting.
  • Expanding the reach of a podcast and finding new listeners.
  • Lessons learned in the successes and failures experienced along the way.

Since Podcast Movement is the largest podcasting conference in the world, this panel promises to provide valuable information to a great number of both professional and amateur podcasters, along with media members.

As far as moderators go, Anstandig is an expert in the field as a podcaster and innovator. Futuri’s POST podcasting system is in use by some of the world’s top audio brands, and Anstandig recently launched a new podcast himself, Anstandig on the Future.

In addition to the conference, Anstandig and Futuri Media have made other headlines in the podcasting space this week. On August 4th, Futuri launched AdMatic ™ to help organize and monetize podcasts around the world.

To learn more about AdMatic™ solutions, visit AdMatic.ai.

Futuri Launches AdMatic™ to Organize and Monetize the World’s Podcasts

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Futuri, the company behind podcasting solutions relied on by several of the world’s top audio brands, brings its innovative AI-based solutions to a broader market

Cleveland, Ohio, August 4, 2021 — Futuri, the leading provider of AI-driven audience engagement and sales intelligence solutions for broadcasters, today announced the launch of AdMatic™, a revolutionary system that helps podcast platforms and creators make their content more discoverable and monetizable using advanced metadata sorting and deployment.

AdMatic™ turns podcast content into metadata that helps solve two major challenges in the industry: finding quality podcast content in an increasingly cluttered marketplace, and matching that content with the right programmatic ads to increase efficacy and advertiser ROI on an episode-by-episode basis.

Currently in a Beta phase being tested by several large, publicly-traded technology companies, AdMatic™ delivers information on:

• The ideal ad category for podcast content.

• The best times to place chapter markers, which allow listeners to navigate longer-form podcast content, as well as the ideal copy for those markers.

• Ideal keywords for full episodes and chapters, as well as the top organic search results — including images — related to the podcast content.

• Detection of music in podcasts, including ISRC information, to protect producers from expensive copyright violation fines.

• Social handles for podcast guests to aid discoverability on social platforms.

• Information on the ideal places to insert ads without disrupting the flow of content.

“Two million podcasts all have the same problem: poor metadata sorting that leads to mismatched recommendations for listeners and ineffective advertising for businesses,” said Futuri CEO Daniel Anstandig. “AdMatic™ solves this by using Futuri’s AI-driven technology to individually categorize podcast episodes and align with the businesses and products that best match on a case-by-case basis, rather than the hopelessly broad one-size-fits-all approach we currently see in the market.”

To learn more about AdMatic™ solutions, including custom options for human review and rush delivery, visit AdMatic.ai.

Futuri launches TopicPulse ContentAdvantage, content AI designed for TV broadcasters and digital publishers

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The new TopicPulse ContentAdvantage is customized to meet the needs of television stations and digital publishers, giving a unique and exclusive advantage to newsrooms.

Cleveland, March 4, 2021 — Futuri, the leading provider of AI-driven audience engagement and sales intelligence technology for media, today announced the launch of TopicPulse ContentAdvantage. This new launch takes TopicPulse, the predictive content AI system used by thousands of the world’s top broadcast brands to get insights into the stories and angles that will best resonate with their audience, and adds features designed specifically for TV and digital newsrooms.

TopicPulse ContentAdvantage’s key features include:

  • Proprietary and powerful AI that scans more than 100,000 live sources, real-time data from Facebook, Twitter, and Instagram and a decade of TopicPulse data to show more than just what’s trending now: TopicPulse ContentAdvantage shows what will be trending.
  • Customizable live dashboards that enable newsrooms to drill down to the audience they want by age, location, and interest. It’s demo data and predictive analytics guaranteed to find content that resonates with core consumers.
  • Robust discovery tools that show which stories and which angles will keep growing, and which are losing an audience’s interest. Using TopicPulse ContentAdvantage as a compass, newsrooms can focus their time on the stories that matter most instead of putting resources behind stale stories.
  • A local/national mix that finds local stories before they trend, and identifies which national stories have caught the passion of a local audience. This national data can vary significantly from market to market.
  • A web and mobile app that allows newsrooms to set shortcuts, receive alerts (desktop, Slack, and push), and access TopicPulse IdeaStarters™, pre-written content on the day’s top stories updated in real-time.
  • TopicPulse ContentAdvantage partners can also access TopicPulse Instant Video, which enables them to quickly create branded, timely video content on the day’s top stories for use on their sites and socials.

“TopicPulse Content Advantage’s predictive AI is a critical advantage for TV and digital newsrooms who need to stay ahead of their audience,” said Tim Wolff, Futuri VP, TV and Digital Publishing Innovation. “Live, exclusive insights on what your audience is reacting to, and what they will react to, give tech-savvy newsrooms time to focus your journalism on the stories with the biggest impact for your audience.”

For more information on TopicPulse ContentAdvantage, visit futurimedia.com/topicpulse/contentadvantage.

Programming note: Wolff and Futuri CEO and Founder Daniel Anstandig will cover topics related to AI in the newsroom in the webinar Winning Breaking News: Hint! It’s Not Always About Being First on Thursday, March 11, at 1p ET. Sign up at futurimedia.com/breakingnews. This free webinar is open to newsrooms and journalists across the world and will cover topics including:

  • Information comes from so many places, and so quickly. What does being first really mean today? What’s just bragging rights vs. what really moves the mark for your brand?
  • Creating a culture where your team understands how to win breaking news today.
  • Making your brand the first one your audience will see on their platform of choice — which is not always your platform of choice.
  • Ways in which technology is changing how newsrooms think about and execute breaking news.
  • A variety of best practices, based on data and personal experience, all designed to create more effective newsrooms.

Fill out the form below to reserve your spot!

Request a Demo

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Futuri is the leading provider of cloud-based audience engagement software for the enterprise. Brands rely on Futuri to make their content more relevant, accessible, engaging, and results-driven. Founded in 2009, Futuri holds 12 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s Fastest-Growing Private Companies for seven consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams.

The Future of Audience and Revenue 2021: Get the white paper now.