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Entries by Zena
Access Tim Wolff’s webinar on proven ways to keep your viewers engaged “Tonight at 5, this story, then at 5:30, that story, at 6, another story, and make sure to watch at 10 and 11 when we have another must-see story…” This is what it can feel like to be a promotions producer, trying to […]
Local stations have more news time than ever. But with all that time on the air, do viewers really think they’re missing something if they don’t watch? Here’s how to build appointment viewing so your viewers know the value of your newscasts–and know when to tune in for the biggest impact. By Tim Wolff “Tonight […]
TV and digital publishing industry executives join Futuri’s growing team. Cleveland, Ohio, February 16, 2021 — Futuri, the leading provider of AI-driven audience engagement and sales intelligence technology for media, today announced two new senior leaders on its team who are focused on developing its suite of offerings for local, network, and cable television and […]
Here’s what changed that made podcasts skyrocket more than a decade after they first started — and why your news brand can’t miss out on this audience. By Tim Wolff, Vice President of TV and Digital Publishing Innovation, Futuri In 2005, I created one of the first video podcasts (vodcasts) in our market. We used […]
Adjusting strategies and tactics in newsrooms used to take months of work (and a lot of faith in limited info). Now, AI and data tools can help you learn and make changes in minutes. It’s time for your newsroom to catch up. By Tim Wolff, Vice President of TV and Digital Publishing Innovation, Futuri It […]
Every newsroom has a plan for targeting its key demographic groups. But the assumptions we make can do more harm than good. Here’s what newsrooms really need to focus on. By Tim Wolff, VP, TV and Digital Publishing Innovation, Futuri It’s a situation that probably sounds familiar to any television executive. At a TV station […]
Webinar: Winning Breaking News: Hint! It’s Not Always About Being First, is taking place on March 11th at 1 PM ET! Click here to learn more. “Winning” breaking news is a non-stop battle. But if you think the only goal is to be first, then you’re missing the most important parts. Here’s what every newsroom […]
Don’t let your efforts to close the appointment earn you a one-way ticket to the junk folder. TopLine’s Jim Tarantine shares insights into how you can successfully close more appointments — and, ultimately, more sales. We’ve all heard the phrase. via GIPHY Everyone wants to close sales, but how about closing the appointment? Getting […]
Successful sales executives know that knowledge is power. We break down seven top trends emerging in broadcast sales, and how you can navigate them successfully. If 2020 taught us anything, it’s that lacking the willingness or ability to adapt is a recipe for failure. Nearly every business — and hey, almost every person! — underwent […]