Entries by Jeffrey Janison

Yes, You Can Grow Ratings

Tim Wolff, VP, TV & Digital Publishing Innovation, Futuri Media Promotions mean more than running a topical in prime. Finding the audience is the first step. I talk to a lot of News Directors who’ve told me that their ratings are in perpetual decline. Stations that a decade ago saw 10 rating points in a newscast […]

Stories Are About Humanity

Tim Wolff, VP, TV & Digital Publishing Innovation, Futuri Media Understanding what your viewers really need out of your newscast is the first step to growing ratings. Every story in your newscast is really about humanity. Even if you’ve got 10 or 12 or 24 hours of news every day, it’s still true. News teams that […]

Broadcast Industry Veteran Bob Willoughby Joins Futuri As SVP, Sales and Marketing

Cleveland, Ohio, January 10, 2023 — Futuri, the leading provider of AI-driven audience engagement and sales intelligence solutions for broadcasters and digital publishers, today announced that Bob Willoughby has joined the company as SVP, Sales and Marketing. Willoughby brings a proven track record of customer-focused selling and sales management experience to the role, where he’ll […]