Author: Greg Frohbieter

Global leader in audience engagement technology

Four Ways to Maximize Your Talk Breaks

Four Ways to Maximize Your Talk Breaks

To create engaging breaks, radio should focus on timely tidbits, local happenings, and reveal themselves  Faced with more competition than ever, radio stations need to make sure their listeners stick around for talk breaks rather than tuning out. The good news for AM/FM stations? Audiences want to hear what hosts have to say. In fact,…
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Futuri Media leads a session at MSBC on August 8, 2019 at 10:00 AM

Morning Show Boot Camp: Our Daniel Anstandig, Jim Tarantine, and Zena Burns to Present Innovative Approaches to Content and Distribution

  The session will focus on where the industry is going and how you can be prepared for it. Today, you need success in PPM or diary, but tomorrow’s landscape could be totally different. Things will change fast; are you prepared? Strap in – in this tight session packed with actionable takeaways our own Daniel…
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To Close a Deal, Tell a Story

To Close a Deal, Tell a Story

By using data and insights to frame a narrative, radio can boost their sales efforts.   “Let me tell you a story.” That’s how some of the best conversations get started. When it comes to advertising sales, it is important to take prospective clients on a journey. You don’t want to just rattle off facts and…
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Upcoming Futuri conferences

Heading to These Conferences? Team Futuri Will See You There!

We’re looking forward to seeing partners and friends new and old at Casablanca Broadcast Days, the WBA Summer Conference, Radiodays Europe Podcast Day, and the Promax Station Summit. Summer’s just about here, and Team Futuri is on the road! Members of our team will be at the following events over the next several days. If…
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Cornelius Gould

Cornelius “Corny” Gould Joins Futuri Media’s Leadership Team as SVP, R&D and Innovation

Gould, a broadcast industry veteran, will oversee Futuri’s research and development initiatives, as well as product innovation efforts. Cleveland, Ohio, May 14, 2019 – Futuri Media, a global leader in technology designed to drive audience and revenue growth for broadcasters, today announced Cornelius “Corny” Gould has joined its leadership team as SVP, R&D and Innovation.…
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Broadcast Dialogue

Futuri Media Discusses Digital Strategy for Broadcasters with Broadcast Dialogue

Our very own Jim Tarantine and Zena Burns spoke with Broadcast Dialogues‘s Connie Thiessen about Futuri’s recent studies on podcasting and time-shifted radio content, and how broadcasters can take advantage of the growing digital audio space. They use their discussion on this podcast to discuss in-depth and answer the question, “What if radio was created…
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Six Reasons Your Station Needs A Better Audio Strategy Now

Six Reasons Your Station Needs A Better Audio Strategy Now

  Audio is the “it” media of the moment and radio stations are primed to be the go-to source for all audio – from on-air to on-demand to podcasts. AM/FM stations are experts in high-quality, local audio and feature charismatic hosts who connect with listeners and feel like trusted friends. These ingredients make for great…
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POST now integrates with YouTube

New from POST: YouTube integration with POST Video

A new POST feature enables stations to automatically create a basic video from their audio and distribute it to YouTube and other platforms. YouTube is an increasingly important platform for getting ears on your audio. In fact, a recent study shows that among consumers who self-identify as podcast listeners, YouTube is the top platform for…
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Today's Podcast Listener: 2019 National Survey Report

Major New Podcast Study Reveals Listener Habits, Trust in Hosts

National study also contains insights on implications for radio Las Vegas, Nevada, April 9, 2019 – Most podcast users are millennial males, listen weekly, and engage with podcasts at home, according to a major new study by the University of Florida College of Journalism and Communications (UFCJC) and Futuri Media, a leading audience engagement and…
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Time-shifted Audio Study

New Study Shows Radio Can Significantly Benefit from Time-Shifting Content

The study concluded that there is a profound appetite for time-shifted radio content among radio listeners – notably, highly monetizable and younger audiences – and that opportunities are currently untapped as awareness of the availability of time-shifted radio content among listeners remains low. A new study conducted by Futuri Media and Nielsen, “The Profound Need for Time-Shifted Radio Content…
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