TopLine: Radio Listening Habits at Work/Home

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TopLine: Radio Listening Habits at Work/Home

  • New available audience for radio as companies adopt work from home policies for employees and educational institutions replace in-class learning with online learning
  • Recent study shows that 27% of respondents are using radio more since the outbreak and 37% use radio for local information in their respective markets
  • 91% of Americans who regularly work from home are reached by AM/FM broadcast radio
  • AM/FM radio is the number one media at reaching Americans
  • Although still dominant at work, “AM/FM at-home share of ad-supported audio is actually a bit stronger at home versus at work”.
    • At work share = 68% while at home listening = 75% (Adults 18+, Q1-Q4 2019)
    • Only ½ of Pandora and Spotify listeners actually hear advertisements
    • While AM/FM radio ads are heard 83% of the time
      • This is likely due to the difference in listening styles
        • Streaming services often used to relax and played softly in other rooms

 

Source: 

http://www.insideradio.com/free/report-am-fm-top-audio-choice-for-work-from-home/article_816c7262-682a-11ea-9613-e7beeb313fca.html

 

 

Source:

http://data.nuvoodoo.com/covid19/NuVoodoo-Covid19-latest.pdf?1584995073