Want to Defend Your Audience Share? Don’t miss this CRS session.
It’s no secret that our industry is in the midst of major changes in how content is found, consumed, engaged with, and monetized. In the next 3-5 years, what does country media need to know to defend their audience and revenue share, extend their content onto new platforms, and transcend the challenges it faces as the competitive landscape changes?
In a wide-ranging study making its exclusive debut at CRS, Futuri Media and the world-renowned research team from the University of Florida’s College of Journalism and Communications will present the results of a major research effort that looks into these topics. More than just a presentation of findings, this session will give attendees not only new insights, but questions to think about as they leave CRS — things to pose to their teams, consider for advertisers, try when it comes to developing and promoting new content, and more.
Defending Your Audience Share: Exclusive Research Findings takes place on Friday, February 21, at 2 P.M. in at L2, Legends D-G at CRS. We’ll see you there!