Using LDR to Customize Group Programming
LDR features can add interactive elements to even group programming.
Did you know that you can use LDR to keep group programming fresh and engaging for your listeners? Keep reading for ways to boost participation in group contesting, creatively pre-promote Westwood One specials, and customize network programming.
Using LDR to boost listener participation in company-wide group contesting.
Build excitement for the next group contesting keyword announce by using LDR’s UPick Song Voting as its lead-in. Here’s how it works:
Suggested copy template:
BE LISTENING FOR THE FOO FIGHTERS ON (STATION) JUST AFTER ONE O’CLOCK TODAY. THAT’S WHEN WE’LL ANNOUNCE THE NEXT 1000 DOLLAR PAYDAY WINNING KEYWORD. WHICH FOO FIGHTERS SONG? THAT’S UP TO YOU. DO YOU WANNA HEAR (TITLE) OR (TITLE)? GET TO (WEBSITE/MOBILE APP) AND VOTE. PICK WHAT WE PLAY, THEN GET PAID, ONLY ON (STATION.)
Launch the voting session 25-30 minutes before you announce the keyword, and be consistent in always having voting as the contesting lead-in. Your listener-driven, interactive music programming moment being immediately followed by a big money contest keyword creates a cume-rich flashpoint that really differentiates your station.
Increase the value of required pre-promote announcements for specials with LDR’s UPick Song Voting sessions.
Pack your promotional announcements for Westwood One specials with extra punch by incorporating LDR’s UPick Song Voting sessions. In this example, we’ll use the Westwood One’s Workin’ Hard Country Labor Day Special hosted by Dierks Bentley.”
What’s the Highest and Best Use of your LDR song voting capabilities in this case? In the days leading up to the special, create UPick voting sessions to promote the featured artist from the special.
Suggested promo copy:
DIERKS BENTLEY IS TAKING OVER (STATION) FOR FOUR HOURS ON LABOR DAY AND HE’S BRINGING LUKE BRYAN, CARRIE UNDERWOOD AND JASON ALDEAN WITH HIM. ‘WORKIN’ HARD COUNTRY WITH DIERKS BENTLEY’ STARTS AT NOON ON MONDAY. GET TO OUR WEBSITE RIGHT NOW AND TELL US WHICH DIERKS SONG YOU WANT TO HEAR NEXT; ‘BURNING MAN,’ ‘FEEL THAT FIRE’ OR ‘SOMEWHERE ON A BEACH.’ VOTE NOW, WE’LL PLAY THE WINNER IN 15 MINUTES.
Some ideas for songs to select:
- Old school vs. new Dierks songs
- Songs from Dierks and the other artists featured in the special
- Only #1 hits from Dierks and the featured artistsOnlyust #1 songs by Dierks (or #1’s from featured artists)
- Live/acoustic or special versions of songs, put up against the original versions for voting
Customize Westwood One network programming using custom host VO and production shells to promote LDR’s UPick Song Voting
Integrating the network show’s artist appearances with LDR’s UPick Song Voting is a great way to make that programming feel more local. Create production shells with VO from the show’s hosts, and build song voting sessions that sound and feel like your station’s image.
Suggested copy template:
HEY IT’S ELAINA ON (STATION) AND NASH NIGHTS LIVE. HELP US GET READY TO TALK WITH JASON ALDEAN IN ABOUT 30 MINUTES BY VOTING FOR THE SONG WE’LL PLAY RIGHT BEFORE HE’S ON THE SHOW. GET TO OUR WEBSITE RIGHT NOW AND TELL US WHICH JASON ALDEAN SONG YOU WANT TO HEAR NEXT; ‘SHE’S COUNTRY,’ ‘DIRT ROAD ANTHEM’ OR ‘BIG GREEN TRACTOR.’ VOTE NOW, WE’LL PLAY THE WINNER IN 15 MINUTES.
Have your own ideas or need help getting started?