New from POST: YouTube integration with POST Video
A new POST feature enables stations to automatically create a basic video from their audio and distribute it to YouTube and other platforms.
YouTube is an increasingly important platform for getting ears on your audio. In fact, a recent study shows that among consumers who self-identify as podcast listeners, YouTube is the top platform for podcast consumption.
To help our partners capture this opportunity, a new POST feature will automatically turn station audio into a video, using the licensed image selected from the POST library. That video can be used on YouTube, Facebook, and any other platform that supports video.
This new feature launches at a time when it’s never been more important for stations to have a strong time-shifted audio strategy. Click here for your free download of “The Profound Need for Time-Shifted Audio for the Radio Business,” a white paper summarizing the findings of a Futuri – Nielsen study showing how this content helps radio reach highly monetizable audiences.