New from POST: YouTube integration with Basic Video
A new POST feature enables stations to automatically create a basic video from their audio and distribute it to YouTube and other platforms.
YouTube is an increasingly important platform for getting ears on your audio. In fact, a recent study shows that among consumers who self-identify as podcast listeners, YouTube is the top platform for podcast consumption.
To help our partners capture this opportunity, a new POST feature will automatically turn station audio into a basic video and distribute it to YouTube and other platforms from the POST system.
POST partners will have two video options:
Basic: Distribute your audio in video format to YouTube, Facebook, and Twitter, using the licensed image you select from the POST library. Included feature for all POST partners.
Pro: Fully maximize your audio ROI with the available POST Video option. Just select your audio, tell us which platforms you’d like to distribute to, and you’ll receive a fully-produced, station-branded video based on your audio, using content from our huge library of licensed footage and images, in minutes.
These new features come at a time when it’s never been more important for stations to have a strong time-shifted audio strategy. Click here for your free download of “The Profound Need for Time-Shifted Audio for the Radio Business,” a white paper summarizing the findings of a Futuri – Nielsen study showing how this content helps radio reach highly monetizable audiences.