Big Opportunities For Radio In Time-Shifted Audio

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Big Opportunities For Radio In Time-Shifted Audio

Futuri and Inside Radio

Futuri and Inside Radio

Time-shifted audio is a huge opportunity for radio, and our Daniel Anstandig just previewed two key findings from a soon-to-be-released Nielsen and Futuri Media study on this topic:

  • Nearly half of respondents said they understand the concept of time-shifted audio, find it interesting and would listen to it.
  • A high percentage of participants are willing to share audio content they access on their social media channels with their friends. (And since Futuri’s POST pushes out PPM-encoded audio – well, think of the opportunities there!)

Stay tuned for the forthcoming survey’s full results, and listen to Daniel talk with host Paul Heine on the Inside Radio Podcast.