Summer is the Time to Drive Digital Engagement
Consumers turn to digital in the summer more than any other time of year. Engage your audience across all digital platforms using technologies proven to boost both audience engagement and revenue.
This summer, as more Americans stream audio in cars, on smart speakers, Bluetooth devices, and smartphones, online audio is primed to be more popular than ever. For radio broadcasters, this equals new opportunities to engage with audiences and attract advertisers.
In recent years, online listening for both radio broadcasters and pure play services has been booming. About 57% of Americans, or 160-million users, are streaming digital audio weekly, up from 53% last year and just 17% in 2010, according to the latest “Infinite Dial” report created by Edison Research. The average listener consumes more than 13.5 hours of digital audio per week, including music, spoken word formats, and podcasts.
In-car digital audio is also rising in popularity, 44% of consumers listening in-car, up from 40% in 2017 and 21% in 2013, Edison reported.
Meantime, radio stations are working to maximize new revenue streams from digital platforms. Last year, radio digital ad revenue jumped 13.4% to $700-million and is expected to reach nearly $800 million this year, according to the Radio Advertising Bureau and Borrell Associates. On a per station level, digital accounts for 7.5% of the average station’s ad revenues, up from 6.3% last year.
At Futuri Media, a global leader in SaaS software for broadcasters, our solutions make it simple to create, distribute and share content across digital platforms, and to produce and integrate ads for digitals channels.
Futuri Streaming delivers the finest-quality streaming audio to your mobile app and web player through our reliable system and comes with 24/7, VIP support.
Our team can create a custom mobile app just for your station. Optimize mobile with Futuri Mobile, our app platform that boasts more than 50 customizable features, including contests, push notifications, audio and video streaming, and more.
POST, our exclusive content delivery and management system, enables on-air talent and producers to easily create digital content, including podcasts. The in-studio, touch-screen system makes it simple to grab and upload content for digital and on-demand listening, and to create exclusive digital audio.
To help monetize digital, POST’s audio is PPM encoded, which enables broadcasters to measure their digital listening in the same ratings system as on-air audiences. POST also offers ad-insertion to create custom messages for podcasts and digital audio.
With #engage, our interactive programming tools, stations can keep up with trending topics. Our customized actions, including song alerts, text and email notifications, push alerts, and song voting, boost mobile and social engagement. Stations can sync social posts to song lists.
Our custom-built Alexa skills can deliver your content, promotions and ads to Alexa-powered smart speakers.
Keep up with your audience’s trending chatter with TopicPulse, a real-time monitoring system that tracks the stories of interest to your listeners and provides fodder for on-air, online and social posts.
Let us help you be the soundtrack for the summer. Contact your Futuri Media partner rep or contact us here.