Futuri Media CEO Daniel Anstandig to Speak at 2018 NATPE Conference In Miami
TV stations are looking for ways to capitalize on social media, and Futuri’s Daniel Anstandig will discuss tools that can help.
Futuri Media CEO Daniel Anstandig will be speaking at the 2018 NATPE conference in Miami Beach, Florida, this week about strategies TV broadcasters can use to leverage the power of social media. NATPE, the National Association of Television Programming Executives, is the largest U.S.-based global content association and a leader in developing international markets and conferences for the entire spectrum of the dynamic content business.
Anstandig will participate in the panel “Who Are They? What Are They Talking About? And How Does That Help My Programming?,” which starts at 9:30 a.m. on Thursday, January 18, in Ocean Tower Salon 2 B/C at the Eden Roc Miami Beach Resort.
Howard Homonoff, a senior vice president at MediaLink and an expert in evaluating digital media growth strategies, will be moderating the panel. Also on the panel will be Emily Stone, director of multi-platform content for Fox News Services, and Chris Castallo, head of development for go90, Verizon’s mobile-first, digital video entertainment service.
They’ll be exploring social media platforms, programming, and measurement as well discussing how to interact with various demographics on social media all in an effort to help broadcasters capitalize on insights now available with new technology.
Cleveland-based SaaS technology company Futuri Media leads the pack in creating easy-to-use, feature-packed tools designed especially for TV stations, radio stations, and publishers looking to drive audience engagement and revenue growth. Says Anstandig, “We’re always iterating on new features, testing new concepts with audiences across a wide range of demos, and measuring which approaches actually result in ratings, digital audience, and revenue.”
One of Futuri’s most popular products is story-discovery tool TopicPulse, the real-time story discovery system that lets broadcasters set their specific target audience and easily identify the emerging social trends and hot stories — even before they go viral — and the stories that are on the downswing.
The Futuri team will be on site at the NATPE conference doing demonstrations of TopicPulse, and attendees are encouraged to email firstname.lastname@example.org to take a test drive to see how the powerful tool could help drive station’s ratings success.
About Futuri Media
Futuri Media is a global leader in SaaS technology designed to drive audience and revenue growth by deepening consumers’ trust in, affinity for, and loyalty to brands and the teams who represent them. Futuri Media’s audience engagement and sales technology, for which it holds 11 published or pending patents in 151 countries, is used by thousands of broadcasters and publishers worldwide. Named to the Inc. 5000 List of America’s fastest-growing private companies for four consecutive years, Futuri Media’s best-in-class customer support is a key driver of its growth. Founded by CEO Daniel Anstandig in 2009, Futuri Media is dedicated to driving measurable success for its partners through innovative SaaS technology, proactivity, speed, and trust in all of its relationships.