Digital Audio Streaming Surges 60% in 2017—Futuri Media Ready To Help Radio Stations Tap Market
R&B and Latin hits drive more people to digital streaming music while broadcasters look for ways to cash in on streaming audio.
More and more people are accessing streaming audio, with 2017 seeing total on-demand audio usage up almost 60 percent from the previous year, according Nielsen’s annual year-end music report.
That totaled more than 400 billion streams, a huge number that points up a continuing trend in the broadcasting industry that radio stations simply can’t ignore. And non-music formats should take note, as the growth trends are across all streaming audio.
R&B dominated the digital-streaming charts, followed by Latin music, thanks to the runaway hit “Despacito.” Pop, Rock and Country rounded out the top 5 genres for digital streaming, according to the Nielsen report
The top five songs streamed on demand in 2017 were:
“Depascito,” Luis Fonsi & Daddy Yankee, Feat. Justin Bieber Despacito, 595,626,000
“Humble,” Kendrick Lamar, 580,866,000
“Xo Tour Llif3,” Lil Uzi Vert, 570,781,000
“Congratulations,” Post Malone, 520,639,000
“Shape Of You,” Ed Sheeran, 491,092,000
With numbers like these, radio stations should be motivated to snag a portion of the digital audio market.
How can radio stations boost their streaming audio presence?
Futuri Media, a leading SaaS technology company that caters to radio broadcasters, offers a number of tools that make the digital-audio broadcasting and streaming music simple and successful.
Still need to set up a streaming feed of your radio station or looking to make your station’s streaming experience even better? Futuri Streaming offers high-quality audio with superior ad integration, real-time analytics, and industry-leading customer support.
Futuri Mobile creates a customized, feature-rich mobile app so your loyal listeners (and potential loyal listeners) can access your station’s live and on-demand audio feeds on their smartphones and tablets. The tool’s listener-engagement strategies keep people coming back again and again.
Then there’s POST, which transforms your on-air radio broadcasts into digital content — instantly. POST lets stations easily access all of their audio, edit it, add images and deploy online, from Facebook to iTunes, in just seconds. (Because the days of audio being created to be heard only once are over.)
About Futuri Media
Futuri Media is a global leader in audience engagement technology and tools to help broadcasters and publishers drive audience and revenue growth. Launched in 2009 with its award-winning Listener Driven Radio (LDR) audience engagement platform, Futuri Media now holds 11 published or pending patents and has been named to the Inc. 5000 List of America’s fastest-growing private companies for four consecutive years. Futuri Media is a trusted partner to the world’s leading broadcasters, priding itself on offering best-in-class support. Futuri Media platforms are in use by programming, content, and sales teams at more than 1,000 TV and radio stations in 20 countries, reaching more than 100 million consumers monthly.