Content stream with data-driven topic starters added to powerful story discovery tool
Cleveland, Ohio, June 13, 2017 – Futuri Media, a global leader and innovator in media technology, today announced the launch of the TopicPulse content stream, a powerful companion to the groundbreaking story discovery tool that scans thousands of local social posts and news sources every minute to deliver demo-specific insights to broadcasters.
TopicPulse’s new content stream takes its powerful real-time story discovery tools and marries it with the writing and curation skills of radio format experts. Radio partners who log into their TopicPulse account will now see a live stream of content ideas specific to their format and target, based on TopicPulse’s data and curated by Futuri’s team of writers and producers with extensive radio experience.
Intended as a companion to TopicPulse’s powerful story discovery tools, content stream material is written in a way that’s easy to use as-is on-air and on social channels. The content stream is available now in the TopicPulse desktop app, and will be live in the mobile app in the coming weeks.
The TopicPulse Content Stream’s data-driven topic starter material is also delivered to radio partners in twice-daily format-specific e-mails intended for morning and afternoon drive show prep.
“Anyone who’s charged with creating compelling live content knows how difficult it can be to keep audiences engaged. We created TopicPulse to add science to the art of show prep and story selection,” said Futuri Media CEO Daniel Anstandig. “We’re thrilled to give TopicPulse’s radio partners these new companion capabilities to make it even easier to make use of TopicPulse’s incredible data-driven story discovery capabilities.”
ABOUT FUTURI MEDIA
Futuri Media is a global leader in audience engagement technology and tools to help broadcasters and publishers drive audience and revenue growth. Launched in 2009 with its award-winning Listener Driven Radio (LDR) audience engagement platform, Futuri Media now holds 11 published or pending patents and has been named to the Inc. 5000 List of America’s fastest-growing private companies for three consecutive years. Futuri Media is a trusted partner to the world’s leading broadcasters, priding itself on offering best-in-class support. Futuri Media platforms are in use by programming, content, and sales teams at more than 1,000 TV and radio stations in 20 countries, reaching more than 100 million consumers monthly. http://www.futurimedia.com.