100+ Radio Stations Now Using Futuri’s TopLine
Leading radio groups across major markets are utilizing Futuri Media’s on-demand suite of custom sales research and solutions
CLEVELAND, August 1, 2016 –– In just six months since Futuri launched its new TopLine Sales Service, more than 100 radio stations operated by many of America’s largest broadcasters have signed up to receive Futuri Media’s (http://www.FuturiMedia.com) rapidly growing TopLine mobile app, desktop tool, and services, available on a barter basis.
Among the major radio groups that rely on TopLine’s next-business-day capabilities such as unlimited customized sales research presentations, training and support including Cumulus Media, Entercom Communications, Hubbard Media, iHeartMedia, NRG Media, Steel City Media and Shamrock Holdings.
Together, these client stations represent half of America’s top 10 markets and nine of the top 20 U.S. metros: Los Angeles, Dallas-Ft. Worth, Houston-Galveston, Atlanta, Philadelphia, Miami-Ft. Lauderdale, Phoenix, Minneapolis-St. Paul and Denver-Boulder. Many additional clients using TopLine are in the top 50 markets including St. Louis, Charlotte-Gastonia-Rock Hill, Kansas City and Nashville.
Early adopters of Futuri’s TopLine sales tools in major markets are seeing strong success through revenue growth. Entercom General Sales Manager Amy Freeman, who oversees WLYF & WMXJ/Miami, says, “TopLine is a huge asset for our sales team. In our first 60 days with their service, we closed $254,000 in new business which we attribute to them. Their support department is excellent, providing quick turnaround with quality information. Convenient mobile and desktop tools make it easy to access in or out of the office. TopLine is truly top-notch!”
Dan Bennett, Regional VP for Cumulus Media/Dallas & Houston, reports, “TopLine has helped our sellers tell a more compelling story on why our stations are a great vehicle to reach consumers. They are fast, accurate and extremely creative in what they present.” Cumulus/Houston VP/Market Manager Alex Cadelago adds, “We’ve been very pleased with Futuri’s unique portfolio of products, which are easily accessible at the fingertips of our AEs through their mobile devices when they’re in the field.”
Hubbard Radio/Phoenix VP/Director of Sales Jeff England says, “TopLine’s services have been timely, well-produced and have helped us secure more revenue. We’ve been pleased with the results of our relationship.”
Describing the TopLine platform, Futuri Sr. VP/Sales Tracy Gilliam says, “TopLine has blossomed into a complete suite of support for radio sellers, providing powerful customized sales materials overnight based on proprietary consumer research, Nielsen ratings, and Scarborough qualitative data. Inside the TopLine app, sellers can also access ‘Real-Time Category Trends,’ a view on what’s trending on social media pertaining to each of the top advertising sales categories. TopLine’s service also includes 24/7 access to a variety of sales training videos, ideal for new broadcast sales professionals entering the television and radio industries.”
For more information about TopLine, the fastest-growing radio sales resource in the country, contact Tracy Gilliam at 877-221-7979.