Large market stations include Washington, D.C. and St. Louis
Social media tool adoption broadening to multiple formats and television
Cleveland, June 14, 2016 – TopicPulse, the social media monitoring tool that scans Facebook, Twitter, Instagram and 80,000 sources per minute, is fast becoming the most recognized and respected research and programming tool for media outlets nationwide. TopicPulse tracks real-time social media engagement for broadcasters in their local markets and within their audience qualitative profiles. The TopicPulse content powers not only content decisions on-air, but also on social media, helping drive ratings.
Television groups such as FOX TV, Scripps, and Tribune were pacesetters with TopicPulse’s initial deployment. Now major market radio stations are utilizing Futuri Media’s TopicPulse service including iHeartMedia’s Contemporary Hit Radio WIHT (Hot 99.5)/Washington, DC, where TopicPulse is featured on The Kane Show, a staple in the nation’s capital for more than nine years.
At Hubbard/St. Louis’s Country WIL, Adult Hits WARH (The Arch) and Sports WXOS (ESPN101), news departments and content producers are able to customize and track social media discussions as they happen, all through the revolutionary TopicPulse dashboard.
New England-based Binnie Media has launched TopicPulse on its NH1 News Network including WBIN-TV and features it on its New Hampshire Contemporary Hit Radio/Top 40 WJYY, Hot Adult Contemporary WLNH and Country WNHW/Concord; Talk WNNH/Henniker; News/Talk WEMJ/Laconia and Classic Rock WFNQ/Nashua; Adult Contemporary WBYY/Portsmouth; and News/Talk/Sports WTSN/Dover; as well as on Country WTHT/Portland, Maine, among other stations in the company.
Futuri Media Sr. VP/Sales Tracy Gilliam said, “We’re proud to welcome these important broadcasters to our family of TopicPulse stations, shows and services. TopicPulse is proving to be invaluable in helping producers and hosts see which social media topics are predicted to have high viral social potential, based on real-time trending, whether covered by other media or not.”
News media: For a free, real-time demo of TopicPulse v3, please contact 877-221-7979
More information on TopicPulse v3 is available at http://futurimedia.com/radio/topicpulse-for-radio/
About Futuri Media
Futuri Media (http://www.futurimedia.com) is a global leader in innovative interactive broadcast technology. It develops SaaS-based social and mobile audience engagement technology for broadcasters and publishers including TopicPulse®; Listener Driven Radio’s LDR1™ voting window and Takeover® technologies; TopLine, the sales presentation service; and Futuri Mobile™, which designs custom mobile features and apps for broadcasters, offering more than 165 iPhone, Android and tablet apps. Futuri’s 2015 acquisition of StreamOn brings next-generation audio streaming, podcasting and social media sharing capabilities to broadcasters. The company’s platforms are in use at more than 1,000 TV and radio stations and networks in 18 countries, reaching more than 100 million consumers monthly.